All Merchant Terms and Definitions

This article contains all terms and definitions that you may encounter as you use the merchant dashboard. 

Customer Service and Support Tickets

Available for Fulfillment The first date the order was able to be fulfilled
Average Rating Average rating for the product
Average Response Time (hours) Average time elapsed between a customer opened a ticket and your response
Average Ticket Response Time (hours) Average time elapsed between a customer opened a ticket and your response
Chargeback Amount Dollar value of chargebacks
Chargeback Amount Ratio Chargeback amount divided by GMV
Chargeback Ratio Number of chargebacks divided by number of orders
Chargebacks Number of chargebacks occurred
Customer Satisfaction Number of ticket responses rated helpful divided by the total number of ticket responses rated by customers
Expired Ticket Rate Number of tickets not responded to within 48 hours divided by number of tickets delegated to merchant
Orders 30 day Number of orders received in previous 30 days
Orders 93 Day Number of orders received between 63 to 93 days ago
Refund Ratio 30 Day Number of orders refunded divided by the number of orders made 0 to 30 days ago
Refund Ratio 93 Day Number of orders refunded divided by the number of orders made 63 to 90 days ago
Refunds 30 day Number of eligible refunds for orders made 0 to 30 days ago
Refunds 93 day Number of eligible refunds for orders made 63 to 90 days ago
Ticket Escalation Rate Number of tickets users escalated to Wish divided by number of tickets delegated to merchant
Ticket Ratio Number of tickets divided by total number of orders
Tickets Number of new tickets

Orders

CSV file Comma Separated Value file
Delimiter Character that delimits cells in your file
Marked Shipped The date you updated the product as shipped on your dashboard
Maximum Quantity Per Order The maximum quantity of products per order
Order Id Wish's unique identifier for the order
Orders Number of times your products were bought
Orders 30 day Number of orders received in previous 30 days
Orders 93 Day Number of orders received between 63 to 93 days ago
Orders Confirmed Delivered Number of orders that are confirmed delivered
Orders Confirmed Fulfilled Late Number of orders with valid tracking that are not confirmed shipped within five days of the order being placed
Orders Delivered Number of orders confirmed delivered by the carrier
Orders Fulfilled Number of orders marked shipped
Orders with Valid Tracking Number of fulfilled orders confirmed shipped by the carrier
Payment Status The status of the payment from Wish for this transaction
Pre-fulfillment Cancellation Rate Percentage of orders that are refunded due to the merchant being unable to fulfill the order
Pre-fulfillment Cancellations Number of orders that are refunded due to the merchant being unable to fulfill the order
Price Price of your product that will be displayed on Wish.com. This is how much the customer will pay for the product.
Price to Shipping Ratio Average price divided by average shipping
Quantity Number of this SKU that are in stock
Sales Number of times your product was bought
Ship Note A note to yourself
Shipping Estimated ground shipping per product. This is how much customer will pay on shipping for each sale of the product.
Shipping Provider The carrier that will be shipping your package to its destination
Total Cost The total amount of money Wish owes you for this transaction
Tracking Number The unique identifier that your carrier provided so that the user can track their package as it is being delivered
UPC 12 digit Universal Product Codes- contains no letters or other characters. A barcode symbology used for tracking trade items in stores and scanning them at the point of sale.
Valid Tracking Rate The percentage of orders confirmed shipped by the carrier
Volume The percentage of packages shipped to the destination country
Wish Express Enabled Wish Express products receive extra promotion and a special badge, and must ship to customers within 5 working days

Payments

% Refund Responsibility Percentage of refund amount you need to pay
Cost The amount that Wish will pay the merchant after sale of the product
Deducted Amount Total amount that will be deducted
Eligible for Payment After this order becomes eligible for payment, it will be paid on the next payment date
Fines Amount of fines deducted from the payment
Gross Amount Paid The amount you received from Wish in this payment
Paid Amount Total amount you will receive
Payment for transactions Total amount paid for the orders which became eligible for the payment
Payment Id The Id of the payment
Payment Provider The payment provider that this payment went through
Payment Status The status of the payment from Wish for this transaction
Price Price of your product that will be displayed on Wish.com. This is how much the customer will pay for the product.
Refund Deduction Amount deducted from payment for orders that were refunded
Refund Responsibility Refund amount that was paid. (Refunded amount * %Refund Responsibility)
Refunded Amount to User Total amount refunded to customer
Shipping Estimated ground shipping per product. This is how much customer will pay on shipping for each sale of the product.
Status Current payment status
Support Support contact information
Wish Express Cash Back The amount you received due to rebates for fulfilling Wish Express transactions on time
Withheld Funds Released The amount of withheld funds released on this payment

Performance

Available for Fulfillment The first date the order was able to be fulfilled
Average Additional Images Per Product Total number of additional images divided by number of active products
Average Price Average price of active SKUs
Average Product Rating The average of the product ratings received
Average Rating Average rating for the product
Average Rating 30 Day Average of ratings received from the previous 30 days
Average Response Time (hours) Average time elapsed between a customer opened a ticket and your response
Average Shipping Average shipping price of active SKUs
Average Store Rating Average of the store ratings received
Average Ticket Response Time (hours) Average time elapsed between a customer opened a ticket and your response
Buy Button Clicks Number of times the buy button is clicked
Buy Button CTR Buy button clicks divided by product impressions
Chargeback Amount Dollar value of chargebacks
Chargeback Amount Ratio Chargeback amount divided by GMV
Chargeback Ratio Number of chargebacks divided by number of orders
Chargebacks Number of chargebacks occurred
Checkout Conversion Orders divided by shopping cart impressions
Counterfeit Rate Number of products deemed counterfeit divided by the number of products reviewed
Customer Satisfaction Number of ticket responses rated helpful divided by the total number of ticket responses rated by customers
GMV Gross merchandising value
Impressions Number of times your products were viewed
Infringing products found Number of infringing products within this date range
Infringing products successfully disputed Number of infringing products that have successfully resolved an infraction and approved for sale within this date range
Late Confirmed Fulfillment Rate Percentage of orders with valid tracking that are not confirmed shipped within five days of the order being placed
Orders 30 day Number of orders received in previous 30 days
Orders 93 Day Number of orders received between 63 to 93 days ago
Percentage of Low Product Ratings The percentage of product ratings received that are less than three
Percentage of Low Store Ratings The percentage of store ratings received that are less than three
Price to Shipping Ratio Average price divided by average shipping
Product Impressions Number of times your products were viewed
Product Ratings Number of product ratings received
Products deemed counterfeit Number of infringing products found minus the number of products that have successfully resolved an infraction and have approved for sale within a date range
Products Reviewed Number of products reviewed within this date range
Refund Ratio 30 Day Number of orders refunded divided by the number of orders made 0 to 30 days ago
Refund Ratio 93 Day Number of orders refunded divided by the number of orders made 63 to 90 days ago
Refunds 30 day Number of eligible refunds for orders made 0 to 30 days ago
Refunds 93 day Number of eligible refunds for orders made 63 to 90 days ago
Sales Number of times your product was bought
Shopping Cart Impressions Number of times the shopping cart page is viewed with your product in it
SKUs Per Product Active SKUs divided by active products
Store Ratings The number of ratings your store received
Ticket Ratio Number of tickets divided by total number of orders
Tickets Number of new tickets
Total Enabled Products The number of products your store has marked as active
Total SKUs Number of active SKUs
Valid Tracking Rate The percentage of orders confirmed shipped by the carrier

Products

Average Product Rating The average of the product ratings received
Brand Brand or manufacturer of your product
Color The color of the product, especially as it pertains to apparel or jewelry
Cost The amount that Wish will pay the merchant after sale of the product
Country Enabled Users in enabled countries can buy and see the product
CSV file Comma Separated Value file
Delimiter Character that delimits cells in your file
Description A detailed description of your product
Estimated Shipping Time The shipping estimate you provided for this product
Extra Image URL URL of a photo of your product
Landing Page URL URL on your website containing the product detail and buy button for the applicable product.
Main Page URL URL of a photo of your product
Maximum Quantity Per Order The maximum quantity of products per order
MSRP Manufacturer's Suggested retail price
Parent Unique Id Parent Unique Id is the Unique Id of the product you wish to attach the variation to.
Product Name Name of product that will help consumers in identifying your product
Quantity Number of this SKU that are in stock
Review Status Products based on their review status- Approved: Products that are approved for salePending Review: Products waiting to be reviewedRejected: Products that are not available for sale
Shipping price Shipping price per country for this product
Shipping Time The amount of time it takes for the shipment to reach the buyer
Size The size of the product, especially as it pertains to apparel, footwear, or jewelry
State Products that have enabled or disabled variations-Enabled: Products with at least one enabled SKU will be shownDisabled: Products with at least one disabled SKU will be shown
Tags Non-hierarchical keyword or term assigned to each product in your feed
Unique Id Unique SKU number that you use internally to identify this item
UPC 12 digit Universal Product Codes- contains no letters or other characters. A barcode symbology used for tracking trade items in stores and scanning them at the point of sale.
Wish Express Enabled Wish Express products receive extra promotion and a special badge, and must ship to customers within 5 working days

Refunds

% Refund Responsibility Percentage of refund amount you need to pay
30 Day Shipping Refund Rate Percentage of orders refunded from the past 30 days due to shipping reasons
45 Day Shipping Refund Rate Percentage of orders placed 45 days ago and shipped with this carrier that are refunded due to shipping reasons
90 Day Shipping Refund Rate Percentage of packages shipped by the carrier that are refunded for shipping reasons.
Chargeback Amount Dollar value of chargebacks
Chargeback Amount Ratio Chargeback amount divided by GMV
Chargeback Ratio Number of chargebacks divided by number of orders
Chargebacks Number of chargebacks occurred
Customer received wrong item Percent of refunds caused by wrong item(s) being included in the shipment
Deducted Amount Total amount that will be deducted
Failed to fulfill Percent of refunds caused by the failure to fulfill the order
Incomplete order Percent of refunds caused by incomplete shipments
Item does not fit Percent of refunds caused by items in the order not fitting
Item does not match listing Percent of refunds caused by items in the order not matching the description in the listing
Item does not work as described Percent of refunds caused by item(s) in the shipment not working as described
Item is damaged Percent of refunds caused by damaged item(s) in the shipment
Item was returned to sender Percent of refunds caused by a customer return of the order
Order was delivered to wrong address Percent of refunds caused by the shipment being delivered to the wrong address
Refund Deduction Amount deducted from payment for orders that were refunded
Refund Rate Percent of total transactions that were refunded
Refund Ratio 30 Day Number of orders refunded divided by the number of orders made 0 to 30 days ago
Refund Ratio 93 Day Number of orders refunded divided by the number of orders made 63 to 90 days ago
Refund Responsibility Refund amount that was paid. (Refunded amount * %Refund Responsibility)
Refunded Amount to User Total amount refunded to customer
Refunds Number of refunds that occurred during the time period
Refunds 30 day Number of eligible refunds for orders made 0 to 30 days ago
Refunds 93 day Number of eligible refunds for orders made 63 to 90 days ago
Shipping Refund Rate Percentage of packages shipped by the carrier that are refunded for shipping reasons
Shipping taking too long Percent of refunds caused by the shipment taking too long to ship to the destination
Shipping Time The amount of time it takes for the shipment to reach the buyer

Wish Express

30 Day Shipping Refund Rate Percentage of orders refunded from the past 30 days due to shipping reasons
95th Percentile Working Days Until Arrival 95th percentile of number of working days from placing order to customer receiving order
Average Claimed Fulfillment Time (Hours) Average time from order placed to the time you marked the order shipped
Avg. Working Days Until Arrival Average number of working days from placing order to receiving order
Confirmed Delivered Date The date Wish received the delivery confirmation from the tracking provider
Confirmed Delivery Rate Percentage of orders confirmed delivered by the carrier
Late Arrival Rate Percentage of orders delivered after the delivery deadline
Pre-fulfillment Cancellation Rate Percentage of orders that are refunded due to the merchant being unable to fulfill the order
Valid Tracking Rate The percentage of orders confirmed shipped by the carrier
Wish Express Cash Back The amount you received due to rebates for fulfilling Wish Express transactions on time

 

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