Performance

The following terms and definitions pertain to Store Performance.

Pages you may find the following terms on include Counterfeit Rate Performance, Trusted Store Performance and Payment History.

Average Rating 30 Day Average of ratings received from the previous 30 days
Average Response Time (hours) Average time elapsed between a customer opened a ticket and your response
Average Store Rating Average of the store ratings received
Average Ticket Response Time (hours) Average time elapsed between a customer opened a ticket and your response
Buy Button Clicks Number of times the buy button is clicked
Buy Button CTR Buy button clicks divided by product impressions
Chargeback Ratio Number of chargebacks divided by number of orders
Chargebacks Number of chargebacks occurred
Counterfeit Rate Number of products deemed counterfeit divided by the number of products reviewed
Customer Satisfaction Number of ticket responses rated helpful divided by the total number of ticket responses rated by customers
GMV Gross merchandising value
Impressions Number of times your products were viewed
Infringing products found Number of infringing products within this date range
Infringing products successfully disputed Number of infringing products that have successfully resolved an infraction and approved for sale within this date range
Percentage of Low Product Ratings The percentage of product ratings received that are less than three
Percentage of Low Store Ratings The percentage of store ratings received that are less than three
Price to Shipping Ratio Average price divided by average shipping
Product Impressions Number of times your products were viewed
Product Ratings Number of product ratings received
Products deemed counterfeit Number of infringing products found minus the number of products that have successfully resolved an infraction and have approved for sale within a date range
Products Reviewed Number of products reviewed within this date range
Sales Number of times your product was bought
Shopping Cart Impressions Number of times the shopping cart page is viewed with your product in it
Total Enabled Products The number of products your store has marked as active
Total SKUs Number of active SKUs
Tickets Number of new tickets

Counterfeit Performance

Counterfeit Rate Number of products deemed counterfeit divided by the number of products reviewed
Infringing products found Number of infringing products within this date range
Infringing products successfully disputed Number of infringing products that have successfully resolved an infraction and approved for sale within this date range
Products deemed counterfeit Number of infringing products found minus the number of products that have successfully resolved an infraction and have approved for sale within a date range
Products Reviewed Number of products reviewed within this date range

Orders/Fulfillment

Available for Fulfillment The first date the order was able to be fulfilled
Checkout Conversion Orders divided by shopping cart impressions
Late Confirmed Fulfillment Rate Percentage of orders with valid tracking that are not confirmed shipped within five days of the order being placed
Orders 30 day Number of orders received in previous 30 days
Orders 93 Day Number of orders received between 63 to 93 days ago
Refund Ratio 30 Day Number of orders refunded divided by the number of orders made 0 to 30 days ago
Refund Ratio 93 Day Number of orders refunded divided by the number of orders made 63 to 90 days ago
Refunds 30 day Number of eligible refunds for orders made 0 to 30 days ago
Refunds 93 day Number of eligible refunds for orders made 63 to 90 days ago
Shopping Cart Impressions Number of times the shopping cart page is viewed with your product in it
Store Ratings The number of ratings your store received
Ticket Ratio Number of tickets divided by total number of orders
Valid Tracking Rate The percentage of orders confirmed shipped by the carrier

Product Details

Average Additional Images Per Product Total number of additional images divided by number of active products
Average Price Average price of active SKUs
Average Product Rating The average of the product ratings received
Average Rating Average rating for the product
Average Shipping Average shipping price of active SKUs
SKUs Per Product Active SKUs divided by active products

Refunds

Chargeback Amount Dollar value of chargebacks
Chargeback Amount Ratio Chargeback amount divided by GMV
Chargeback Ratio Number of chargebacks divided by number of orders
Chargebacks Number of chargebacks occurred
Refund Ratio 30 Day Number of orders refunded divided by the number of orders made 0 to 30 days ago
Refund Ratio 93 Day Number of orders refunded divided by the number of orders made 63 to 90 days ago
Refunds 30 day Number of eligible refunds for orders made 0 to 30 days ago
Refunds 93 day Number of eligible refunds for orders made 63 to 90 days ago

Shipping Performance

Average Shipping Average shipping price of active SKUs
Late Confirmed Fulfillment Rate Percentage of orders with valid tracking that are not confirmed shipped within five days of the order being placed
Price to Shipping Ratio Average price divided by average shipping
Valid Tracking Rate The percentage of orders confirmed shipped by the carrier

 

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