Fulfillment By Wish (FBW)
What is FBW-CN?
FBW-CN stands for Fulfillment by Wish - China. Wish integrates with 3rd party warehouse vendor in China to provide fulfillment service to merchants. You can learn more by visiting the website for a brief introduction http://www.fbw-cn.com/.
How does it work?
Merchants simply ship their inventory to the warehouse and the warehouse will take care of order fulfillment (pick, pack, and ship). To learn more, watch this helpful video: https://www.youtube.com/watch?v=UbnoSFuKoHs.
Who can use FBW-CN
It is recommended for merchants who do not have fulfillment facilities or do not have sufficient fulfillment capability (for example, during the holiday season) but want to continue to sell their top selling products. It is also suitable for merchants who simply want to have a light operation and prefer to outsource warehousing to other parties.
What if I cannot fulfill orders during the holidays?
If a merchant has no inventory in FBW-CN and cannot fulfill orders during the holiday season, they risk being suspended. If merchants have sufficient inventory in FBW-CN, the warehouse will fulfill orders on their behalf.
What are the benefits of using FBW-CN?
Stores that disable/ reduce inventory for the holidays and use FBW-CN can ensure steady GMV during the holiday season. To learn how you can schedule disable/ inventory reduction please click here.