All Merchant Terms and Definitions

This article contains all terms and definitions that you may encounter as you use the merchant dashboard. 

Customer Service and Support Tickets

Available for Fulfillment The first date the order was able to be fulfilled
Average Rating Average rating for the product
Average Response Time (hours) Average time elapsed between a customer opened a ticket and your response
Average Ticket Response Time (hours) Average time elapsed between a customer opened a ticket and your response
Chargeback Amount Dollar value of chargebacks
Chargeback Amount Ratio Chargeback amount divided by GMV
Chargeback Ratio Number of chargebacks divided by number of orders
Chargebacks Number of chargebacks occurred
Customer Satisfaction Number of ticket responses rated helpful divided by the total number of ticket responses rated by customers
Expired Ticket Rate Number of tickets not responded to within 48 hours divided by number of tickets delegated to merchant
Orders 30 day Number of orders received in previous 30 days
Orders 93 Day Number of orders received between 63 to 93 days ago
Refund Ratio 30 Day Number of orders refunded divided by the number of orders made 0 to 30 days ago
Refund Ratio 93 Day Number of orders refunded divided by the number of orders made 63 to 90 days ago
Refunds 30 day Number of eligible refunds for orders made 0 to 30 days ago
Refunds 93 day Number of eligible refunds for orders made 63 to 90 days ago
Ticket Escalation Rate Number of tickets users escalated to Wish divided by number of tickets delegated to merchant
Ticket Ratio Number of tickets divided by total number of orders
Tickets Number of new tickets

Orders

CSV file Comma Separated Value file
Delimiter Character that delimits cells in your file
Marked Shipped The date you updated the product as shipped on your dashboard
Maximum Quantity Per Order The maximum quantity of products per order
Order Id Wish's unique identifier for the order
Orders Number of times your products were bought
Orders 30 day Number of orders received in previous 30 days
Orders 93 Day Number of orders received between 63 to 93 days ago
Orders Confirmed Delivered Number of orders that are confirmed delivered
Orders Confirmed Fulfilled Late Number of orders with valid tracking that are not confirmed shipped within five days of the order being placed
Orders Delivered Number of orders confirmed delivered by the carrier
Orders Fulfilled Number of orders marked shipped
Orders with Valid Tracking Number of fulfilled orders confirmed shipped by the carrier
Payment Status The status of the payment from Wish for this transaction
Pre-fulfillment Cancellation Rate Percentage of orders that are refunded due to the merchant being unable to fulfill the order
Pre-fulfillment Cancellations Number of orders that are refunded due to the merchant being unable to fulfill the order
Price Price of your product that will be displayed on Wish.com. This is how much the customer will pay for the product.
Price to Shipping Ratio Average price divided by average shipping
Quantity Number of this SKU that are in stock
Sales Number of times your product was bought
Ship Note A note to yourself
Shipping Estimated ground shipping per product. This is how much customer will pay on shipping for each sale of the product.
Shipping Provider The carrier that will be shipping your package to its destination
Total Cost The total amount of money Wish owes you for this transaction
Tracking Number The unique identifier that your carrier provided so that the user can track their package as it is being delivered
UPC 12 digit Universal Product Codes- contains no letters or other characters. A barcode symbology used for tracking trade items in stores and scanning them at the point of sale.
Valid Tracking Rate The percentage of orders confirmed shipped by the carrier
Volume The percentage of packages shipped to the destination country
Wish Express Enabled Wish Express products receive extra promotion and a special badge, and must ship to customers within 5 working days

Payments

% Refund Responsibility Percentage of refund amount you need to pay
Cost The amount that Wish will pay the merchant after sale of the product
Deducted Amount Total amount that will be deducted
Eligible for Payment After this order becomes eligible for payment, it will be paid on the next payment date
Fines Amount of fines deducted from the payment
Gross Amount Paid The amount you received from Wish in this payment
Paid Amount Total amount you will receive
Payment for transactions Total amount paid for the orders which became eligible for the payment
Payment Id The Id of the payment
Payment Provider The payment provider that this payment went through
Payment Status The status of the payment from Wish for this transaction
Price Price of your product that will be displayed on Wish.com. This is how much the customer will pay for the product.
Refund Deduction Amount deducted from payment for orders that were refunded
Refund Responsibility Refund amount that was paid. (Refunded amount * %Refund Responsibility)
Refunded Amount to User Total amount refunded to customer
Shipping Estimated ground shipping per product. This is how much customer will pay on shipping for each sale of the product.
Status Current payment status
Support Support contact information
Wish Express Cash Back The amount you received due to rebates for fulfilling Wish Express transactions on time
Withheld Funds Released The amount of withheld funds released on this payment

Performance

Available for Fulfillment The first date the order was able to be fulfilled
Average Additional Images Per Product Total number of additional images divided by number of active products
Average Price Average price of active SKUs
Average Product Rating The average of the product ratings received
Average Rating Average rating for the product
Average Rating 30 Day Average of ratings received from the previous 30 days
Average Response Time (hours) Average time elapsed between a customer opened a ticket and your response
Average Shipping Average shipping price of active SKUs
Average Store Rating Average of the store ratings received
Average Ticket Response Time (hours) Average time elapsed between a customer opened a ticket and your response
Buy Button Clicks Number of times the buy button is clicked
Buy Button CTR Buy button clicks divided by product impressions
Chargeback Amount Dollar value of chargebacks
Chargeback Amount Ratio Chargeback amount divided by GMV
Chargeback Ratio Number of chargebacks divided by number of orders
Chargebacks Number of chargebacks occurred
Checkout Conversion Orders divided by shopping cart impressions
Counterfeit Rate Number of products deemed counterfeit divided by the number of products reviewed
Customer Satisfaction Number of ticket responses rated helpful divided by the total number of ticket responses rated by customers
GMV Gross merchandising value
Impressions Number of times your products were viewed
Infringing products found Number of infringing products within this date range
Infringing products successfully disputed Number of infringing products that have successfully resolved an infraction and approved for sale within this date range
Late Confirmed Fulfillment Rate Percentage of orders with valid tracking that are not confirmed shipped within five days of the order being placed
Orders 30 day Number of orders received in previous 30 days
Orders 93 Day Number of orders received between 63 to 93 days ago
Percentage of Low Product Ratings The percentage of product ratings received that are less than three
Percentage of Low Store Ratings The percentage of store ratings received that are less than three
Price to Shipping Ratio Average price divided by average shipping
Product Impressions Number of times your products were viewed
Product Ratings Number of product ratings received
Products deemed counterfeit Number of infringing products found minus the number of products that have successfully resolved an infraction and have approved for sale within a date range
Products Reviewed Number of products reviewed within this date range
Refund Ratio 30 Day Number of orders refunded divided by the number of orders made 0 to 30 days ago
Refund Ratio 93 Day Number of orders refunded divided by the number of orders made 63 to 90 days ago
Refunds 30 day Number of eligible refunds for orders made 0 to 30 days ago
Refunds 93 day Number of eligible refunds for orders made 63 to 90 days ago
Sales Number of times your product was bought
Shopping Cart Impressions Number of times the shopping cart page is viewed with your product in it
SKUs Per Product Active SKUs divided by active products
Store Ratings The number of ratings your store received
Ticket Ratio Number of tickets divided by total number of orders
Tickets Number of new tickets
Total Enabled Products The number of products your store has marked as active
Total SKUs Number of active SKUs
Valid Tracking Rate The percentage of orders confirmed shipped by the carrier

Products

Average Product Rating The average of the product ratings received
Brand Brand or manufacturer of your product
Color The color of the product, especially as it pertains to apparel or jewelry
Cost The amount that Wish will pay the merchant after sale of the product
Country Enabled Users in enabled countries can buy and see the product
CSV file Comma Separated Value file
Delimiter Character that delimits cells in your file
Description A detailed description of your product
Estimated Shipping Time The shipping estimate you provided for this product
Extra Image URL URL of a photo of your product
Landing Page URL URL on your website containing the product detail and buy button for the applicable product.
Main Page URL URL of a photo of your product
Maximum Quantity Per Order The maximum quantity of products per order
MSRP Manufacturer's Suggested retail price
Parent Unique Id Parent Unique Id is the Unique Id of the product you wish to attach the variation to.
Product Name Name of product that will help consumers in identifying your product
Quantity Number of this SKU that are in stock
Review Status Products based on their review status- Approved: Products that are approved for salePending Review: Products waiting to be reviewedRejected: Products that are not available for sale
Shipping price Shipping price per country for this product
Shipping Time The amount of time it takes for the shipment to reach the buyer
Size The size of the product, especially as it pertains to apparel, footwear, or jewelry
State Products that have enabled or disabled variations-Enabled: Products with at least one enabled SKU will be shownDisabled: Products with at least one disabled SKU will be shown
Tags Non-hierarchical keyword or term assigned to each product in your feed
Unique Id Unique SKU number that you use internally to identify this item
UPC 12 digit Universal Product Codes- contains no letters or other characters. A barcode symbology used for tracking trade items in stores and scanning them at the point of sale.
Wish Express Enabled Wish Express products receive extra promotion and a special badge, and must ship to customers within 5 working days

Refunds

% Refund Responsibility Percentage of refund amount you need to pay
30 Day Shipping Refund Rate Percentage of orders refunded from the past 30 days due to shipping reasons
45 Day Shipping Refund Rate Percentage of orders placed 45 days ago and shipped with this carrier that are refunded due to shipping reasons
90 Day Shipping Refund Rate Percentage of packages shipped by the carrier that are refunded for shipping reasons.
Chargeback Amount Dollar value of chargebacks
Chargeback Amount Ratio Chargeback amount divided by GMV
Chargeback Ratio Number of chargebacks divided by number of orders
Chargebacks Number of chargebacks occurred
Customer received wrong item Percent of refunds caused by wrong item(s) being included in the shipment
Deducted Amount Total amount that will be deducted
Failed to fulfill Percent of refunds caused by the failure to fulfill the order
Incomplete order Percent of refunds caused by incomplete shipments
Item does not fit Percent of refunds caused by items in the order not fitting
Item does not match listing Percent of refunds caused by items in the order not matching the description in the listing
Item does not work as described Percent of refunds caused by item(s) in the shipment not working as described
Item is damaged Percent of refunds caused by damaged item(s) in the shipment
Item was returned to sender Percent of refunds caused by a customer return of the order
Order was delivered to wrong address Percent of refunds caused by the shipment being delivered to the wrong address
Refund Deduction Amount deducted from payment for orders that were refunded
Refund Rate Percent of total transactions that were refunded
Refund Ratio 30 Day Number of orders refunded divided by the number of orders made 0 to 30 days ago
Refund Ratio 93 Day Number of orders refunded divided by the number of orders made 63 to 90 days ago
Refund Responsibility Refund amount that was paid. (Refunded amount * %Refund Responsibility)
Refunded Amount to User Total amount refunded to customer
Refunds Number of refunds that occurred during the time period
Refunds 30 day Number of eligible refunds for orders made 0 to 30 days ago
Refunds 93 day Number of eligible refunds for orders made 63 to 90 days ago
Shipping Refund Rate Percentage of packages shipped by the carrier that are refunded for shipping reasons
Shipping taking too long Percent of refunds caused by the shipment taking too long to ship to the destination
Shipping Time The amount of time it takes for the shipment to reach the buyer

Wish Express

30 Day Shipping Refund Rate Percentage of orders refunded from the past 30 days due to shipping reasons
95th Percentile Working Days Until Arrival 95th percentile of number of working days from placing order to customer receiving order
Average Claimed Fulfillment Time (Hours) Average time from order placed to the time you marked the order shipped
Avg. Working Days Until Arrival Average number of working days from placing order to receiving order
Confirmed Delivered Date The date Wish received the delivery confirmation from the tracking provider
Confirmed Delivery Rate Percentage of orders confirmed delivered by the carrier
Late Arrival Rate Percentage of orders delivered after the delivery deadline
Pre-fulfillment Cancellation Rate Percentage of orders that are refunded due to the merchant being unable to fulfill the order
Promoted Product When campaigns are submitted, the product IDs in the campaign will become Promoted and are subject to Promoted product policies
Schedule Inventory Update The scheduled inventory update which will take effect on 2017-07-02, you can decrease inventory for your promoted products 
Valid Tracking Rate The percentage of orders confirmed shipped by the carrier
Wish Express Cash Back The amount you received due to rebates for fulfilling Wish Express transactions on time
Wish Express Grace Period  An extended period of time offered on a promoted product for a newly enabled country

Routing Guide

 

All-star Shipper Badge

 

Products consistently shipped with carriers from Tier 1 and Tier 2 are eligible to receive a shiny All-star shipper badge next to the products

Carrier

The shipping carrier used to deliver orders 

Carrier Benefits

Merchants choosing qualified carriers would be able to get benefits depending on the tiers 

Confirmed Delivery Policy

Orders that meet the criteria of the Delivery Confirmation Policy must be shipped by one of our Confirmed Delivery carriers with a method that provides last mile tracking 

Confirmed Delivery Rate

Percentage of orders confirmed delivered by the carrier 

Destination Country

The country that the order is being shipped to 

Origin Country

The country that the order is being shipped from

Payment Eligibility

The duration of payment for orders, based on the carrier's average time to door

Shipping Refund Rate

Calculated as the number of orders refunded due to shipping reasons divided by the number of orders placed from 90 to 97 days ago 

Tier

The performance tier the carriers belong to

Wish Express Badge Products the meet the qualifications of Wish Express are eligible to receive a Wish Express badge next to the products

Product Boost

Active Campaign 

Container that includes a set of products and keywords.

Budgets are set at this level 

Ad Delivery Cost

Amount merchant pays for delivery of ProductBoost ads

Ad Spend(Or Ad Revenue)

Total amount merchant pays for advertising

Average Rating

Average of ratings received for the week

Average Rating 30 Day

Average of ratings received from the previous 30 days

Blended CPM 

(Enrollment fee + delivery cost) per 1K impressions

Budget 

The maximum amount you are willing to pay for the promotion, cannot exceed budget cap

Budget Cap

The maximum amount allowed to spend for the promotion, this is Max Spending - Total Enrollment Fee 

Cancelled

Campaign has been cancelled 

CPM Bid

Maximum amount merchant is willing to pay per 1K impressions on a given product

Deduction from existing account balance 

Any ProductBoost spend will be deducted from existing Wish account balances

Delivering Campaign 

Campaigns that have >0 impressions

(Delivery) CPM

Delivery cost per 1K impressions

Duplicate

Make a copy of the campaign as a new campaign for you to edit and submit 

End Date(PST)

The ending time in Pacific Standard Time 

End date passed

Campaign has ended. Campaign feedback data will be collected soon and fee will be charged to the account

End Time

End Time must be between the start time and the default end time 

Enrollment Fee 

Amount Wish charges merchants for including each product/campaign pair in Product Boost

Estimated Competition

Estimate of how many other merchants are bidding this keyword 

Estimated Potential Reach

Estimate of how many times this keyword will be searched 

Estimated Top Bid

Bids that are this or higher are more likely to be the winning bid to receive impressions 

Free Wish Credit

Free credit given by Wish to encourage merchants to try PB. Does not need to be repaid.

GMV

Gross merchandising value, which indicates a total sales dollar value for products sold during the campaign period 

Impressions

Number of times your product was viewed

Keywords

List of keywords associated with the product promoted 

Max Spending

The maximum amount you are allowed to spend for this entire campaign, including enrollment fee and impression fee 

My Bid 

How much you will pay per 1000 paid impressions during the promotion period 

New

Campaign has been created and it can still be edited

Orders 

The number of times your products were bought during the campaign period 

Orders 30 Day

Number of orders received in the previous 30 days

Order 93 Day

Number of orders received in the previous 63-93 days

Organic Impressions

Impressions for the product aside from ProductBoost, including impressions the product receives normally 

Paid Impressions

The number of times your product was viewed through your ProductBoost campaign during your campaign period 

Pending Campaign Amount

Amount incurred on past PB campaigns that has not been deducted from your balance. Wish cannot calculate the exact amount until the campaign is over

ProductBoost Balance

Any additional funds merchants topped up to be used for future PB campaigns via Payoneer or UMPay (or other payment provider)

For merchants who do not have a positive balance, or want to spend more, you can top up or recharge your balance via 3rd parties such as Payoneer or UMPay (or other 3rd party). If they have both a positive ProductBoost balance and a Wish total account balance (from sales), the ProductBoost balance will be used up first

Product Boost Campaign

Weekly product promotions that boost the impressions of your products in searches on Wish

Product ID

Product ID of the product you wish to promote

Promotion Loan

$XX 'loan' given by Wish to let merchants with no positive balance begin running campaigns. PB fees are deducted from your account when they accrue a positive balance. Also known as 'float'.

Potential Reach

Potential audience size estimation based on the keywords you selected and the bid price you set 

Refunds 93 Day

The number of eligible refunds occured out of the orders that were made in the 30 days, before the end of the time period

Refund Ratio 30 Day

Percentage of orders refunded of the orders made in the previous 30 days, that occured before the end of the period

Refund Ratio 93 Day

Percentage of orders refunded of the orders made in the previous 63-93 days, that occured before the previous period

Run for Multiple Weeks

If checked, the campaign will keep running until it is cancelled

Running 

Campaign has started, your products are being promoted now

Sales

Number of times your product was bought

Spend

The total cost of paid impressions on your products during the campaign period, total spend will not exceed budget

Start Date(PST)

The starting time in Pacific Standard Time 

Suggested Bid

A suggested bid price based on the keywords you selected, you need to bid more than this price in order to win the bid

Total Balance on Wish

Merchant's current Account Balance that will be paid out on the next payment cycle. The balance is made up from revenue from products that were sold and delivered minus deduction and refunds.

Total Enrollment Fee

Enrollment fee of $1.00 per product fee will be charged when the campaign is finalized

Total Enrollment Fee

An additional $0.5 USD per product is charged per product upon submitting the campaign.

Total Impressions

The sum of Paid Impressions and Organic Impressions

Total Product Impressions

The total number of times your products were viewed this week, through the ProductBoost campaign and organically.

Total Spend

The total cost of impressions on your ad during the campaign period. Total Spend will not exceed Budget

Undelivered Campaign

Campaigns that have product listing fees but 0 impressions

Merchant Warehouse

Badges 

View products based on their earned badges, including All-Star and Wish Express 

Country Enabled

Users in enabled Wish Express countries can buy/see this product with Wish Express shipping option 

Date Uploaded

Product upload date 

Edit Wish Express Shipping Prices and Settings

Edit product shipping prices to different countries 

Express-Country

Inventory warehouse for the destination country 

Last Updated

Timestamp of the last update 

Price 

The amount user pays Wish for this product(maximum 100,000) 

Product name

Name of product as displayed to users 

Sales 

The number of time this product has been sold 

Shipping Option

The type of shipping service a customer can select at checkout 

Shipping Price

The price to destination country, calculated by the lowest price among warehouses that have inventory 

Shipping Simulator

This tool simulates shipping prices with respect to different countries 

Wish Express Warehouse

A warehouse you are operating and have inventory in

Standard

Warehouse for products with standard shipping

Standard(Country) Inventory Number of items the Merchant can fulfill from this Warehouse (maximum 500,000)

Standard(Country)

Shipping 

The amount user pays Wish for shipping on each sale of this product from this warehouse(maximum 1000)

Warehouse Name Name of the warehouse that provides the price
Wishes

The number of users who have wished on this product

Wish Express Shipping Price

Wish Express shipping price per country for this product

FBW(Fulfilled by Wish)

Country 

The country where your SKUs will be warehoused

Estimated Time to Sell Out

An estimate of how long it will take to sell the selected quantity, based on the estimated weekly sales

Estimated Weekly Sales

An estimate of the number of sales this product will get per week for the selected warehouse

Height

The height (in cm) of one packaged SKU

Length

 The length(in cm) of one packaged SKU

Next Step

Your next step

Shipping Method 

The shipping method you will use to get the SKUs to the warehouse

SKUs in this Shipping Plan

The SKUs in this shipping plan

Time remaining

If you do not complete the next step in this time, the shipping plan will be automatically cancelled

Total Quantity

The total number of items in the shipping plan

Warehouse

The warehouse in which your SKUs will be stored

Weight

The weight(in g) of one packaged SKU

Width

The width(in cm) of one packaged SKU

Date Uploaded

Product upload date 

Edit Wish Express Shipping Prices and Settings

Edit product shipping prices to different countries 

Express-Country

Inventory warehouse for the destination country 

Last Updated

Timestamp of the last update 

Price 

The amount user pays Wish for this product(maximum 100,000) 

Product name

Name of product as displayed to users 

Sales 

The number of time this product has been sold 

Shipping Option

The type of shipping service a customer can select at checkout 

Shipping Price

The price to destination country, calculated by the lowest price among warehouses that have inventory 

Shipping Simulator

This tool simulates shipping prices with respect to different countries 

Wish Express Warehouse

A warehouse you are operating and have inventory in

Standard

Warehouse for products with standard shipping

Standard(Country) Inventory Number of items the Merchant can fulfill from this Warehouse (maximum 500,000)

Standard(Country)

Shipping 

The amount user pays Wish for shipping on each sale of this product from this warehouse(maximum 1000)

Warehouse Name Name of the warehouse that provides the price
Wishes

The number of users who have wished on this product

Wish Express Shipping Price

Wish Express shipping price per country for this product

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