Setting Up ProductBoost Campaigns

How do I create a ProductBoost campaign?

From the ProductBoost Menu, select "Create Campaign."

 

How should I name my campaign?

Name your campaign so that you can identify and understand important characteristics of it later while reviewing a list of campaigns.  Example of naming elements include the category of the product, and some data about your bid and budget strategy.  For example, “holidayshoes_highbid_medbudget.”  Note that all campaigns have a unique Campaign ID, which is located in the campaign URL.

 

What type of products should I select for Product Boost?

For optimal success in ProductBoost, select high quality and engaging products that you expect to sell well on Wish. We suggest starting with your top-selling products (either on Wish or on other platforms), along with products that are new which you believe will sell well once they are shown in front of customers.  This includes relevant products for holidays and seasons.  You should also select products for which you have a strong understanding of which search keywords are likely to drive sales.

Selected products must comply with all Wish policies. Wish reserves the right to remove campaign products that do not comply with Wish policies. Contact your account manager if you have any questions.  For more information on how to select products for your ProductBoost campaign, read the ProductBoost Practical Guide.    

 

What happens if a product is sold out? Will I still be charged for impression fees?

We filter out out of stock (OOS) products. Once your product is sold out, we will no longer show customers this product, and as a result, you will not be charged for impressions of products that are out of stock.  That said, you should aim to boost products for which you have high inventory so that your product can benefit from increased impressions during the ProductBoost campaign and after.

 

How many products should I submit for my campaign? Is it the more products, the better?

Submitting more products does not necessarily lead to better results.  The quantity of products you boost should be related to how much budget you are willing to spend.  The higher the budget, the more products you can boost.  A rule of thumb is that your budget should allow you to allocate at least tens of thousands of impressions per product per week (e.g. 10x your bid for your product).

Do not that one product can only be used in one campaign at any one time. You can have products in multiple campaigns as long as the campaign periods do not overlap.

 

How should I set a budget for my campaign?

Determine how much you are willing to spend to get your products in front of more customers. Your budget may depend on factors such as: duration of the campaigns, upcoming holidays and special events, and the number of new products you are launching.

For example, for your best selling products, you may want to run an “always on” ProductBoost campaign so that these products are shown to as many potential customers as possible. For upcoming holidays and events like Valentine's Day, Back to School season, Halloween, and Christmas, consider boosting relevant products and setting aggressive bids and budgets.  If you have a hunch that some of your new products are likely to become top sellers, set a test budget against these products to learn as quickly as possible.  The Budget does not include Total Enrollment Fee, which is charged when you submit your campaign.  

ProductBoost will never charge you more than your bid or your budget.  This fee is charged when the scheduled campaign ends, and will be deducted from your regular merchant payment cycle (twice per month).  For more information on how to set budgets for your ProductBoost campaigns, read the ProductBoost Practical Guide.    

 

What is a Bid?

The CPM Bid is the amount you are willing to pay for 1,000 paid Impressions during the campaign period, and is calculated based on the number of times your product is shown to customers as a result of ProductBoost. You control how much you pay for each bundle of 1,000 impressions through your CPM bid.  ProductBoost will never charge you more than your bid or your budget.  This fee is charged when the scheduled campaign ends, and will be deducted from your regular merchant payment cycle.  For more information on how to set bids for your ProductBoost campaigns, read the ProductBoost Practical Guide.    



How should I select keywords?

The best tip for picking keywords is to put yourself in the shoes of a customer and think about keywords they may use to find the product you are trying to sell.  Consider these keywords.

  • Keywords that accurately describe your product
  • Keywords that describe your audience
  • Related keywords
  • Adjectives
  • Keywords that describe how you use the product
  • Seasonal times
  • And finally creative words, like typos!

Don't go overboard and pick too many keywords for your product. Irrelevant keywords may hurt the performance of your campaign and lead to increased costs. A good rule of thumb is to include as many keywords as it takes to describe your product. Each new keyword should serve as a hint for someone guessing your product. Remove keywords that would confuse the person guessing.   For more information on how to select keywords for your ProductBoost campaign, read the ProductBoost Practical Guide.

 

When do my campaigns start to deliver?

Campaigns start every Monday 00:00 Pacific Time. Campaigns must be submitted by the Friday 23:59 Pacific Time prior to when the campaign is scheduled to run.  Campaigns can be set to end on any day after the first day of the campaign.

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