This article pertains to all the terms and definitions related to ProductBoost.
Fees
| Ad Delivery Cost | Amount merchant pays for delivery of ProductBoost ads |
| Ad Spend(Or Ad Revenue) | Total amount merchant pays for advertising |
| Blended CPM | (Enrollment fee + delivery cost) per 1K impressions |
| Budget |
The maximum amount you are willing to pay for the promotion, cannot exceed the budget cap
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| Budget Cap |
The maximum amount allowed to spend for the promotion, this is Max Spending - Total Enrollment Fee
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| Deduction from existing account balance |
Any ProductBoost spend will be deducted from existing Wish account balances
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| (Delivery) CPM | Delivery cost per 1K impressions |
| Enrollment Fee |
Amount Wish charges merchants for including each product/campaign pair in Product Boost
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| Free Wish Credit |
Free credit given by Wish to encourage merchants to try PB. Does not need to be repaid.
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| GMV |
Gross merchandising value, which indicates a total sales dollar value for products sold during the campaign period
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| Max Spending |
The maximum amount you are allowed to spend for this entire campaign, including enrollment fee and impression fee
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| Pending Campaign Amount |
Amount incurred on past PB campaigns that has not been deducted from your balance. Wish cannot calculate the exact amount until the campaign is over
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| ProductBoost Balance |
Any additional funds merchants topped up to be used for future PB campaigns via Payoneer or UMPay (or other payment providers)
For merchants who do not have a positive balance, or want to spend more, you can top up or recharge your balance via 3rd parties such as Payoneer or UMPay (or other 3rd parties). If they have both a positive ProductBoost balance and a Wish total account balance (from sales), the ProductBoost balance will be used up first |
| Promotion Loan |
$XX 'loan' given by Wish to let merchants with no positive balance begin running campaigns. PB fees are deducted from your account when they accrue a positive balance. Also known as 'float'
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| Spend |
The total cost of paid impressions on your products during the campaign period, total spend will not exceed budget
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| Total Balance on Wish |
Merchant's current Account Balance that will be paid out on the next payment cycle. The balance is made up from revenue from products that were sold and delivered minus deduction and refunds.
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| Total Enrollment Fee |
Enrollment fees per product will be charged when the campaign is finalized
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| Total Spend |
The total cost of impressions on your ad during the campaign period. Total Spend will not exceed Budget
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Campaign
| Active Campaign | Container that includes a set of products and keywords. Budgets are set at this level |
| Average Rating | Average of ratings received for the week |
| Average Rating 30 Day | Average of ratings received from the previous 30 calendar days |
| Cancelled Campaign | Campaign has been cancelled |
| Delivering Campaign | Campaigns that have >0 impressions |
| Duplicate |
Make a copy of the campaign as a new campaign for you to edit and submit
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| End Date(PST) | The ending time in Pacific Standard Time |
| End date passed |
Campaign has ended. Campaign feedback data will be collected soon and fee will be charged to the account
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| End Time | End Time must be between the start time and the default end time |
| Impressions | Number of times your product was viewed |
| Keywords | List of keywords associated with the product promoted |
| New | Campaign has been created and it can still be edited |
| Orders |
The number of times your products were bought during the campaign period
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| Orders 30 Day | Number of orders received in the previous 30 calendar days |
| Order 93 Day | Number of orders received in the previous 63-93 calendar days |
| Organic Impressions |
Impressions for the product aside from ProductBoost, including impressions the product receives normally
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| Paid Impressions |
The number of times your product was viewed through your ProductBoost campaign during your campaign period
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| Product Boost Campaign |
Weekly product promotions that boost the impressions of your products in searches on Wish
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| Product ID | Product ID of the product you wish to promote |
| Refunds 93 Day |
The number of eligible refunds occurred out of the orders that were made in the 30 calendar days, before the end of the time period
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| Refund Ratio 30 Day |
Percentage of orders refunded of the orders made in the previous 30 calendar days, that occurred before the end of the period
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| Refund Ratio 93 Day |
Percentage of orders refunded of the orders made in the previous 63-93 calendar days, that occurred before the previous period
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| Run for Multiple Weeks | If checked, the campaign will keep running until it is canceled |
| Running | Campaign has started, your products are being promoted now |
| Sales | Number of times your product was bought |
| Start Date(PST) | The starting time in Pacific Standard Time |
| Total Impressions | The sum of Paid Impressions and Organic Impressions |
| Total Product Impressions |
The total number of times your products were viewed this week, through the ProductBoost campaign and organically.
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| Undelivered Campaign | Campaigns that have product listing fees but 0 impressions |
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