To help merchants advertise their products as optimally as possible, we have recently launched a new beta ProductBoost experience for a select group of merchants enrolled in ProductBoost. This is an alternative experience to the original ProductBoost experience. For an overview of the original ProductBoost experience, please see here.
What is the new ProductBoost experience?
ProductBoost is Wish's advertising tool for merchants. The new ProductBoost experience is centered around creating and managing a daily budget that will be automatically spent to advertise your selected products. Wish will optimize the spending of your chosen budget to advertise your products and get them in front of the customers who are most likely to buy them. Your daily budget is set for each product individually, and will be spent on a daily basis to ensure a steady sales growth throughout your promotion.
How does the new ProductBoost experience differ from the original ProductBoost experience?
The new ProductBoost experience aims to provide a streamlined alternative to our original ProductBoost experience. The new ProductBoost experience differs from the original ProductBoost experience in the following ways:
- There are no more campaign start/end dates. Instead, merchants will set daily budgets for individual products that will be automatically spent daily to advertise selected products.
- Merchants can easily increase/decrease a daily budget and start/stop running daily advertisements in one click (updates may take up to 48 hours).
- The UI simplifies how merchants create and manage their advertised products/daily budgets.
For all merchants accessing the new ProductBoost experience through the default Merchant Dashboard experience, please use the following guide as a reference.
How do I create a daily budget and advertise a product with the new ProductBoost?
For merchants currently with access to the new ProductBoost experience, navigate to Advertising > ProductBoost > Create Campaign.
On the "Create a campaign" page, you can view a list of all your current listed products, select products for advertising, view/modify daily budget for your selected products, and view your maximum available budget.
You will see a list of all current products uploaded to your store, displayed at 10 per page. To select a product for ProductBoost, check the box next to the product you wish to advertise. To select all products on the current page, check the box in the top left of the table (see screenshot below). To select your Wish Express products, click the checkbox labeled Wish Express. You can also search for products by Product ID and various other criteria by clicking the Product ID dropdown and entering search criteria.
Products selected to be advertised will appear below your listed products, where you can enter your desired daily budget to advertise selected products, enable/disable the IntenseBoost feature, or choose to remove an advertised product (see screenshot below).
Enabling IntenseBoost for an advertised product will showcase the product in premium and highly visible locations on the Wish platform, and may allow products to gain increased impressions in a shorter period of time, at a higher spend. Enabling IntenseBoost can be especially beneficial for newly uploaded products and products that are receiving low impressions. Please note that advertising products with IntenseBoost enabled requires a minimum daily budget of $4.00.
Once you have selected your advertise products and set your daily budget, click the Save campaign button. Your selected products will now be advertised through ProductBoost. Your budget will be spent daily to boost your products. The actual amount spent daily may vary to optimize your boosted impressions. Wish will spend no more for a product than your set budget per day for that product.
How do I manage my daily budgets and advertised products?
To view/manage your currently advertised products, navigate to Advertising > ProductBoost > View All Campaigns.
On the View All Campaigns page, you can view all past and present ProductBoost campaigns, change your daily budget, enable/disable IntenseBoost, and stop/start advertising a product. Changes to daily budget and stopping/starting product advertisements can take up to 48 hours to process.
To see performance data of ProductBoost campaigns or products, go to Advertising > ProductBoost > Campaign performance. Click the arrow to the left of a listed campaign or product to expand a graph displaying additional data.
How do I add budget for ProductBoost in the Merchant Dashboard?
You can add budget for ProductBoost with positive balances in any of the following sources of funding:
- Total Balance on Wish (account balance from sales on Wish)
- ProductBoost Balance
- ProductBoost Credit
If you have an insufficient budget, you can recharge your ProductBoost Balance by following this guide.
Comments
0 comments
Please sign in to leave a comment.