To help merchants promote their products as optimally as possible, we have recently launched a new beta ProductBoost experience for a select group of merchants enrolled in ProductBoost. This is an alternative experience to the original ProductBoost experience. This new ProductBoost experience is also available to select merchants with access to Merchant Plus. To learn more, visit here. For an overview of the original ProductBoost experience, please see here.
What is the new ProductBoost experience?
ProductBoost is Wish's native advertising tool for merchants. The new ProductBoost experience is centered around creating and managing a daily budget that will be automatically spent to promote your selected products. Wish will optimize the spending of your chosen budget to promote your products and get them in front of the customers who are most likely to buy them. Your daily budget is set for each product individually, and will be spent on a daily basis to ensure a steady sales growth throughout your promotion.
How does the new ProductBoost experience differ from the original ProductBoost experience?
The new ProductBoost experience aims to provide a streamlined alternative to our original ProductBoost experience. The new ProductBoost experience differs from the original ProductBoost experience in the following ways:
- There are no more campaign start/end dates. Instead, merchants will set daily budgets for individual products that will be automatically spent daily to promote selected products.
- Merchants can easily increase/decrease a daily budget and start/stop running daily promotions in one click (updates may take up to 48 hours).
- The UI simplifies how merchants create and manage their promoted products/daily budgets.
Additionally, all merchants enrolled in Merchant Plus have access to the new ProductBoost experience.
For all merchants accessing the new ProductBoost experience through the default Merchant Dashboard experience, please use the following guide as a reference.
How do I create a daily budget and promote a product with ProductBoost?
For merchants currently with access to the new ProductBoost experience, navigate to ProductBoost>Promote Products (see screenshot below).
On the Promote Products page, you can view a list of all your current listed products, select products for promotion, view/modify daily budget for your selected products, and view your maximum available budget (see screenshot below).
You will see a list of all current products uploaded to your store, displayed at 10 per page. To select a product for promotion, check the box next to the product you wish to promote. To select all products on the current page, check the box in the top left of the table (see screenshot below). To select your Wish Express products, click the checkbox labeled Wish Express. You can also search for products by Product ID and various other criteria by clicking the Product ID dropdown and entering search criteria.
Products selected to be promoted will appear below your listed products, where you can enter your desired daily budget to promote selected products, enable/disable the IntenseBoost feature, or choose to remove a promoted product (see screenshot below).
Enabling IntenseBoost for a promoted product will showcase the product in premium and highly visible locations on the Wish platform, and may allow products to gain increased impressions in a shorter period of time, at a higher spend. Enabling IntenseBoost can be especially beneficial for newly uploaded products and products that are receiving low impressions. Please note that promoting products with IntenseBoost enabled requires a minimum daily budget of $4.00.
Once you have selected your promoted products and set your daily budget, click the Promote Products button. Your selected products will now be promoted through ProductBoost. Your budget will be spent daily to boost your products. The actual amount spent daily may vary to optimize your boosted impressions. Wish will spend no more for a product than your set budget per day for that product.
How do I manage my daily budgets and promoted products?
To view/manage your currently promoted products, navigate to ProductBoost>Promoted Products (see screenshot below).
On the Promoted Products page, you can view all past and present promoted products, change your daily budget, enable/disable IntenseBoost, and stop/start promoting a product (see screenshot below). Changes to daily budget and stopping/starting product promotion can take up to 48 hours to process. If the Promote Product toggle is set to Off, the product will not be promoted daily and your set budget for this product will not be spent.
To see data around the performance of promoted products, click the arrow to the left of a listed product to expand a graph displaying Impressions, Orders, and Spending for a promoted product over a given time period (see screenshot below).
How do I add budget for ProductBoost in the Merchant Dashboard?
You can add budget for ProductBoost with positive balances in any of the following sources of funding:
- Total Balance on Wish (account balance from sales on Wish)
- ProductBoost Balance
- ProductBoost Credit
- Promotion Loan
If you have an insufficient budget, you can recharge your ProductBoost Balance by following this guide.