What is a right of publicity violation?

Using a third party's name, likeness, or other recognizable aspects of his or her persona for commercial purposes, without that person’s authorization, can constitute a violation of the person’s publicity rights. Creating a listing using a third party’s publicity rights without proper authorization is a direct violation of Wish’s Merchant Policies and Merchant Terms of Service. Accordingly, if Wish becomes aware of such unauthorized use, Wish reserves its right to remove such listing at its own discretion and without notice to the merchant.

What can I do to avoid a right of publicity violation? 

Do not use someone else’s name, image, or other aspects of his or her persona (regardless of whether that person is famous or not) in your product listing unless you have permission to do so.

The information provided on this Website is for informational purposes only and does not, and is not intended to, constitute legal advice on any subject matter. Should you require assistance related to the subject matter or information on this Website, you should contact an attorney for legal advice.