What is trademark infringement?

Trademark infringement is the unauthorized use of another’s trademark in connection with the sale or offering of goods or services, in a manner that is likely to cause confusion with the users of such goods or services. For example, if a product listing uses someone else’s trademark (such as a word, phrase, logo, or design) in its title, description, or image, that could confuse consumers into mistakenly thinking the listing is authorized, sponsored or affiliated with the trademark owner. This could then constitute trademark infringement.  

Using a third party’s trademarks without proper authorization is a direct violation of Wish’s Merchant Policies and Merchant Terms of Services. Accordingly, if Wish becomes aware of such unauthorized use, Wish reserves its right to remove such listing at its own discretion and without notice to the merchant.

What can I do to protect myself from trademark infringement?

• Do not use a trademark in your listing that is identical or confusingly similar to another party’s trademark.
• If you are selling an item branded with a trademark, ensure that it is authentic and/or that you have proper authorization or proof of purchase (e.g., an invoice).

Example of trademark infringement: The image below depicts Wish trademark (here, its logo) on a product. Wish is a registered trademark, and listing products with the Wish trademark without proof of its authenticity or proper authorization can constitute trademark infringement. 

Learn about the consequences of violating the intellectual property rights of others.

The information provided on this Website is for informational purposes only and does not, and is not intended to, constitute legal advice on any subject matter. Should you require assistance related to the subject matter or information on this Website, you should contact an attorney for legal advice.