Part 1. Introduction
What is ProductBoost?
ProductBoost is Wish's native advertising tool for merchants. ProductBoost promotes your best products. Combined with Wish's state of the art optimization algorithm, ProductBoost increases the exposure of your products and get them in front of the customers who are most likely to buy them.
Merchants can create multiple campaigns with multiple products over different periods of time. Boosted products move higher up within the product rankings if they are relevant to Wish customers. High quality and engaging listings are eligible for even more impressions during the campaign period.
Why should I use ProductBoost?
There are many benefits:
- Accelerate product exposure. Boosted items move higher up within the product rankings.
- Increase product impressions and sales. If your products are relevant to the customer, they'll get even more impressions.
- Highlight your top selling products faster. You know your products best -- tell us which ones are top-sellers.
Where will my products be shown?
Boosted products move higher up within the product rankings for the relevant keywords associated with them. ProductBoost products will show up on the Wish app and website, in search results, the related tab, and other placements on Wish. They will only be shown in the countries your store ships to.
What types of products should I select for Product Boost?
For optimal success in ProductBoost, select high quality and engaging listings that are relevant to Wish’s customer. We suggest starting with your top-selling products, along with those products that have specific search keywords that are relevant to someone buying those specific products. Also keep in mind the seasonality of the products you select. For example, swimsuits are relevant for campaigns during the spring/summer. Selected products must comply with all Wish policies. Wish reserves the right to remove campaign products that do not comply with Wish policies.
Part 2. Settings
How do I create a ProductBoost campaign?
All eligible merchants have access to ProductBoost. From the main menu in Merchant Center, under the ProductBoost tab, select "Create Campaign."
Can I set a budget for my campaign?
Yes, you can set a Budget when you create your campaign. The campaign spending is never greater than your budget.
How do I edit my Running/Scheduled ProductBoost campaigns?
We have prepared a detailed guide. Please see here.
What is a Bid?
When you create a campaign, you will set a Bid price per product ID. The Bid is the price per 1000 Paid Impressions your store agrees to be charged during the campaign. The minimum Bid price will be indicated in your 'Create Campaign' page.
What are the fees for ProductBoost?
For each ProductBoost campaign, your store will be charged a Total Spend fee. This is the total cost of Paid Impressions during the campaign period, and is calculated based on Bid price and ProductBoost impressions for campaign products. If you set a Budget for your campaign, this Total Spend will not exceed it. This fee is charged when the scheduled campaign ends, and will be deducted from your regular merchant payment cycle (twice per month).
What keywords should I submit?
Keywords should be very relevant and accurate to the product ID.
For example, if your product is a yellow summer dress with a floral print, suggested relevant keywords are: summer dress, women’s dress, yellow dress, floral dress.
If your product is a portable bluetooth speaker, suggested relevant keywords are: portable speaker, bluetooth speaker, wireless speaker, speaker, portable audio.
Can I make changes to my products during the campaign?
Once a campaign starts running, you can make the following changes including:
- Extend campaign end date.
- Change the keywords associated with the product in the campaign.
- Increase budget.
All other attributes of the campaign cannot be changed once the campaign is scheduled to start, or already started.
How do I track the product performance from the campaigns?
After the scheduled campaign ends, select "List Campaigns" from the ProductBoost tab. Then, click on the completed campaign ID to be redirected to the specific campaign page. There, you'll see product impressions, sales, and GMV during the campaign. To learn more please click [here].
Part 3. Others
What are Paid Impressions vs Organic Impressions vs Total Impressions?
Paid Impressions are the impressions for the product from ProductBoost during the campaign period.
Organic Impressions are the impressions for the product aside from ProductBoost, including impressions the product receives normally.
Total Impressions is the sum of Paid Impressions and Organic Impressions.
Why did my impressions decrease even when I bid higher?
a) Although you increased the bid, your budget might be too low.
- Your budget should allow you to allocate at least a good amount, such as tens of thousands impressions per product per week.
b) Your product did not convert well.
- Wish will protect you from unnecessary overspending by reducing the number impressions allocated to this product.
- This way, you do not have to pay for impressions that yield no/very little sales.
c) Competition from other merchants might be high.
- The system will always reward products with higher bids, higher budgets, better conversion rate, and more relevant keywords.
- If the competition is too high for certain keywords, think about other relevant but less competing keywords.
How can I get support if I have other questions/issues/feedbacks?
You can contact us through one of the following:
- Email us at [email protected].
- Send us a WeChat message after binding your WeChat account with us.
- Contact your account manager if applicable.