How to select products to create Price Drop campaigns?

To help merchants increase product impressions via more channels and offer competitive pricing of their products on Wish, Wish’s Price Drop program enables merchants to drop the prices of select products via Price Drop campaigns for an opportunity to receive additional product impressions. In addition, merchants’ products will be competitively priced against other similar items on Wish.

Currently available to select merchants based in Mainland China and all merchants based outside of Mainland China, the Price Drop program not only allows merchants to drop the prices, but also equips them with impression and GMV insights of the products afterwards, enabling them to track the impact of the price drop on their product performance.

These merchants have the ability to drop their product prices via several methods, including taking advantage of Wish’s Price Drop offers and selecting their own products to create new Price Drop campaigns. This article specifically focuses on how select merchants can choose their own products and create Price Drop campaigns for these self-selected products.

Select products to create Price Drop campaigns

Merchants are able to create Price Drop campaigns by either manually inputting individual campaign information or uploading a CSV file to create multiple campaigns at once.

Before selecting products to create Price Drop campaigns for, please note that not all products are eligible for Price Drop. Specifically:

• Products that have high refund rates and low ratings are not eligible for the Price Drop program.
• Newly-uploaded products with limited sales and/or performance data are not eligible for the Price Drop program*.
• Pro Tip: Create ProductBoost campaigns for these types of products first to gain more sales and performance data. With sufficient sales and performance data, the products can then be eligible for the Price Drop program.

Manually input individual campaign information

Merchants can first navigate to the Promotions > Price Drop > Create Campaign on their Merchant Dashboard homepage:

Merchants will then be able to create their Price Drop campaign on this page by filling out different pieces of information:

To start with some basic information of the campaign, merchants can fill out a desired campaign start date (end date is automatically generated as 7 calendar days after the merchant-determined start date) and choose whether to opt into automatic renewal. The end date will automatically populate as 7 calendar days after the start date, as each Price Drop campaign created on this page will run for 7 calendar days at a time.

Next, merchants can select a product on their own to create this Price Drop campaign for. Simply search for a Product ID and select the targeted product to drop the price for via this campaign. Please note that merchants may create a Price Drop campaign for one selected product at a time. In addition, merchants are able to create up to 20 campaigns per week.

Lastly, merchants can designate their own Price Drop percentage for this product, specifically, between 5% and 100% off its original price. Note that the larger percentage merchants choose, the more likely they will offer the most competitive pricing of the product compared to similar items sold by other merchants on Wish, and also receive the most impression gains from their campaign. Once this Price Drop percentage is determined at the time of campaign creation, it will be applied to the product throughout the 7 calendar days of the campaign.

Click “Submit Campaign” at the bottom of the page to proceed.

Create multiple campaigns at once via CSV functionality

To help merchants create multiple Price Drop campaigns for multiple products at a time, we also provide merchants with CSV functionality to bulk create Price Drop campaigns. To start this process, navigate to Promotions > Price Drop > Create Campaign with CSV.

On the next page, upload a CSV file with detailed information of each Price Drop campaign and corresponding product:

A sample CSV file format can be found on this page as well under “Example CSV”, in which each product’s Parent SKU, campaigns start date, and your desired price drop percentage for each product are included.

To help you successfully upload a correct CSV file for creating multiple Price Drop campaigns, please note the following important tips:

• Make sure the column headers and cell format in your CSV file exactly match the Example CSV shown in the screenshot above.
• Make sure to designate a Drop Percentage so that the Price Drop amount for any product is greater than 1 USD (or 7 CNY).
• Make sure to include only products that are available for sale, enabled, and with positive inventory in your CSV file (currently, only these types of products are eligible for the Price Drop Program).
• Make sure to set the Start Date at least 2 calendar days beyond today’s date.

If you do not incorporate the above in your CSV file, you may encounter error messages after uploading the CSV file. These error messages, along with what they mean and how to correct them, are:

Error Message	Meaning	How to correct this error?
Product Not Found	The Parent SKU provided in the CSV file does not currently exist on your merchant profile.	Please provide a valid Parent SKU that exists on your profile.
Invalid Drop Percent	The Drop Percentage does not match the format in the CSV example or is less than 5%.	Please make sure the Drop Percentage is greater than or equal to 5% and matches the format in the CSV example.
Invalid Start Date	The Start Date is less than 2 calendar days from today's date or Start Date does not match the format of the CSV example.	Please make sure that the Start Date matches the date format in the CSV example and that it's at least 2 calendar days from today's date.
Invalid Drop Amount	The Drop Percentage is set so that the Price Drop amount is less than 1USD (or 7CNY).	Please make sure the Drop Percentage matches the format in the CSV example and is set so that the amount dropped is greater than 1USD (or 7CNY).
Limited Sales Data	The product for which merchants attempt to create a Price Drop campaign does not have enough sales performance data to be eligible.	Please leverage ProductBoost instead to gain sales and performance data first.
Low Rating	The current rating of the product for which merchants attempt to create a Price Drop campaign is too low for it to be eligible for the Price Drop program.	Please leverage ProductBoost instead to improve performance data and product rating.
Not Enough Ratings	The product for which merchants attempt to create a Price Drop campaign does not have enough ratings performance data to be eligible.	Please leverage ProductBoost instead to gain product ratings and performance data first.
Has Pending or Active Campaign	A pending or Active Price Drop campaign already exists for this product.	Please cancel the existing campaign(s) if you wish to create a new Price Drop campaign for this product.

 

From “Pending” status to “On-going” campaign

After submitting the campaign per steps above, the new campaign will be first moved to the “Pending” tab of the Promotions > Price Drop > View All Campaigns and Offers on the Merchant Dashboard:

Newly-created and submitted campaigns in the “Pending” tab are analyzed before they officially start and become active. The analysis is to assess the campaigns and products to make sure that they are both best positioned for success. If the analysis determines that a campaign is not best positioned for success, the campaign will be cancelled by Wish and moved to the “History” tab without becoming active. In this case, merchants may create another Price Drop campaign as needed.

Once analysis is completed and the campaigns is not cancelled by Wish, it will be moved to “On-going” tab:

Here, merchants are able to switch the automatic renewal on and off as well by toggling under the “Auto-Renew” column for each campaign. Note that throughout the 7 calendar days, merchants are able to opt out of automatic campaign renewal up until 24 hours before the campaigns end and are auto-renewed; during the last 24 hours of the campaign, merchants won’t be able to opt out and the campaign will be automatically renewed for another 7 calendar days.

To help merchants swiftly edit the auto-renewal process for multiple Price Drop campaigns, you may also download all your Price Drop campaigns with the “Pending”, “On-going”, and “History” status to a CSV file; you could click on one of these three tabs and click “Download All” to receive the same CSV file:

In the downloaded CSV file, you may edit the “Auto Renew” column to indicate TRUE or FALSE:

• If the “Auto Renew” column reflects TRUE for the indicated Price Drop campaigns, these campaigns will proceed to auto-renew for another 7 calendar days when they end their current 7-calendar-day campaign cycle.
• On the other hand, if the “Auto Renew” column reflects FALSE, these campaigns will be cancelled at the end of their current 7-calendar-day campaign cycle.

Once you complete the updates above, simply visit the Promotions > Price Drop > Update Campaign Auto Review CSV File page to upload the CSV file, and your edits will be saved for multiple campaigns simultaneously:

Note that you may encounter the following error messages as you upload an edited Price Drop CSV file:

Error Message	Meaning	How to correct this error?
Invalid Campaign ID	Campaign ID is invalid.	Please redownload your Price Drop campaigns to provide the correct Campaign ID for editing.
Invalid Auto_renew	The Auto Renew column does not include TRUE nor FALSE. As such, this row has not been processed.	Please indicate TRUE or FALSE if you wish to edit the Campaigns auto-renewal status.
Campaign ID not Found	This Campaign ID does not appear to be associated with this merchant account.	Please download your Price Drop campaigns to provide the correct Campaign ID for editing.
Can only update campaign within 2-8 days before End Date	The campaign for which merchants attempt to stop auto-renewal is ending its current campaign cycle in less than 2 calendar days from today.	Please wait until the auto-renewal is processed to then cancel the auto-renewed campaign.

Wish is actively working to add the functionality that allows merchants to edit multiple Price Drop campaigns’ Price Drop percentages via CSV file. We will let merchants know as soon as this functionality is available.

 

Track Price Drop campaign performance

To help merchants track the performance of their Price Drop campaigns, they will also be able to view the products’ total impressions and GMV on a daily basis, starting on the first day after the campaigns begin:

In addition, merchants can view the GMV gains and impression gains of their campaigns on the “On-going” tab:

Alternatively, merchants can also click on the Campaign ID to arrive at a separate Price Drop Product Performance page to view detailed performance insights during the campaign, including GMV and impression gains:

 

Ended campaigns in “History” tab

The “History” tab of the Price Drop Campaigns > View all campaigns and offers page show three types of campaigns that have concluded: 1). campaigns that are ended by merchants or not automatically renewed; 2). campaigns that are canceled by Wish due to poor performance of the corresponding products (i.e. high refund rates, low conversion rates, etc); and 3). Wish’s Price Drop offers that go expired (again, please see this FAQ article to learn more about Wish’s Price Drop offers).

Once the campaigns end, corresponding products’ prices will return to previous values before the Price Drop campaigns start.

 

Promoted status for products included in Price Drop campaigns

Regardless of a product’s original status (promoted vs. unpromoted) before being included in a Price Drop campaign, the product will become promoted once merchants create a Price Drop campaign for it. Note that merchants cannot create a Price Drop campaign for a product that is pending Wish review or has failed Wish review before listing.

In addition, note that a product will return to its original status (promoted or unpromoted) over time after its corresponding Price Campaign ends.

Starting August 11, 2021 Pacific Time, merchants can no longer update product prices for products included in Price Drop campaigns with a “Pending” or “On-going” status shown in Merchant Dashboard Price Drop Campaigns page (i.e., the campaign is being analyzed or is approved by Wish). That said, even though products included in Price Drop campaigns are promoted, merchants cannot update product prices of these products (as an exception to Merchant Policy 3.1), but are still subject to all other Product Promotions policies listed under Merchant Policy 3.

The price update restrictions for product price and shipping price will be enforced independently and separately, so merchants may still update shipping prices of these products. 

With an ever-expanding Price Drop program, we strongly encourage that merchants select their top-selling products and drop their prices by creating new Price Drop campaigns, so that they can offer more competitive pricing, and receive potential GMV and impression gains for their products in the meantime.

 

If you have any questions about the Price Drop program, please reach out to your Account Manager.