2022 Wish app redesign details

Wish continuously looks for ways to improve user experience for both our customers and merchants. 2022 has been a year of change at Wish, and we are pleased to roll out a new Wish app design for the Wish Android app and iOS app.

This article provides merchants with some sample visuals of the redesigned Wish Android app and iOS app, now available to global users.

Delight customers

The look and feel of the Wish Android app and iOS app are refined to enhance customers' browsing experience and decrease clutter in the app.*

*Note that the redesigned search results and Related Products pages have not yet launched for iOS. We will promptly update this article and inform merchants when these pages launch.

Encourage discovery

We also added elements to help users better discover new and unique items that merchants offer. These elements include visually-appealing banners and dynamic modules on the homepage that highlight trending and hand-picked products, along with a variety of product categories (fashion, electronics, beauty & makeup, etc).

Therefore, we encourage merchants to keep their product ratings high and work with Account Managers to have their products potentially featured in these homepage modules. We have also added a top navigation bar to the homepage, allowing customers to more efficiently access various features including Blitz Buy and Wishlist.

Simplify shopping experience

New elements such as product star ratings and variations are also added to product cards to build trust and surface more product information that helps customers make purchasing decisions more easily.

To attract customers, merchants can benefit from stocking multiple variations of a product and providing accurate information on variations when uploading products.

Maintain top-level customer service, logistics excellence, and Wish Standards tiers as well to gain high star ratings that stand out to customers immediately.

Streamline menu items

Users can also explore the updated menu bar at the bottom of the homepage to access all product categories, Wish Clips, current shopping cart, and more.