无论是新加入 Wish 还是入驻多年的老商户，无论是大企业还是中小企业，ProductBoost 都能帮助您拓展业务。ProductBoost 对您在 Wish 平台上的成功起着至关重要的作用。
为了帮助您充分利用 ProductBoost 活动，我们准备了以下最佳实践：
- Keywords Strategy
- Bids and Budgets
- 主图和辅图应能起到应有的作用。例如，对于不易说明用途的产品，可以通过图片展示相关用法或用途。下面是一个 ProductBoost 成功产品示例。
我们可以看到对于上述产品 — 西瓜切片机，主图里包含西瓜和其他水果，以及有人在切西瓜的图片。
为了取得最佳的 ProductBoost 效果，您需要选择合适的产品。我们建议选择具有巨大销售潜力的优质产品。这包括：
- 新产品或业绩平平的产品：ProductBoost 可以大大提高产品曝光量和销量
- 我们平台上没有的产品，让 Wish 用户觉得“新鲜”的产品
- 研究 Wish 平台上类似的产品或品类，研究如何提升销量业绩
- Adopt good and reasonable pricing strategies to maintain your competitive advantage on the platform
3. Keywords Strategy
Selecting the right keywords increases the opportunity for your ProductBoost products to be shown.
- Make sure your keywords are relevant and accurate. You should think about how our users will search on our platform and how other merchants will choose their keywords. Popular keywords such as "dress" and "fashion", will definitely have a high search volume; however, they can also be very competitive. If you do not have the best product for those keywords, it is unlikely they will do well. Keywords should be relevant and more specific, so that conversion rate can be higher.
- Be creative if necessary. Although we do spell check, auto-complete, and auto-correction, there are still tons of typos a user might type on their mobile device. You can take advantage of that by bidding on common typos where competition might be low. Our platform is also an international marketplace, with many users around the world. So if you know translations of popular search keywords (that are relevant to your product), you might want to take advantage of that as well. You can read more in our Keywords Guide.
Above is an example of a successful product on ProductBoost. Its sales grew by 1553% within a month after launching ProductBoost! The product’s keywords are accurate and relevant: soundbar, tv soundbar, home theater, bluetooth soundbar.
4. Bids and Budgets
- Set a reasonable bid. If your bid is too low, we can't show your ad. Increasing the amount we can bid for you isn't the only way to become more competitive, but it's a powerful way that you have direct control over. We suggest that when you choose your bid, take into consideration of the suggested bid, and the keywords you choose. You can refer to our Keywords Tool to find the suggested bid based on some of the keywords.
- Allocate enough budget based on your bid. A high bid without a high budget, or a high budget without a high bid won't win you the competition. A rule of thumb is that your budget should allow you to allocate at least tens of thousands of impressions per product per week. And once this is satisfied, you want to push your bid as high as possible to win the competition.
- Consider your competitive advantage. We suggest selecting keywords that fit your budget, if your budget is limiting your bids, you might not be able to win impressions on very popular, high-traffic keywords. If the competition is too high for certain keywords, think about other relevant but less competitive keywords. The system will always reward products with higher bids, higher budgets, better conversion rate, and more relevant keywords.
5. Experimentation and Optimization
上述最佳实践可能对不同会有所不同。的商户和产品在应用珊上您可以充分利用以上最佳实践，花时间进行试验并测试不同的要素，即可学习和优化活动，在 ProductBoost 中取得成功。
- Change one component, such as main picture, or bid at a time
- Run the experiment for at least a reasonable amount of time, suggest at least 1 week
For the above merchant Yiwu Guan Yuan Enterprise, sales increased 771% after using ProductBoost. The sales continued to climb even after ProductBoost campaigns completed.
Remember, the goal of ProductBoost is to provide an equal playing field for all merchants, no matter where you are, what language you speak, when you join, and what size of your business. The merchants who put diligent efforts in working together with our platform to deliver the best value to our customers are rewarded.
投资 ProductBoost 就是投资您自己的业务，让您在 Wish 平台上大获成功。
Ready to get started? ProductBoost is available to all Wish merchants, and you can get started hereimmediately.