What constitutes as a fake or a counterfeit item?

Wish honors and protects third parties' intellectual property rights. The sale of counterfeit branded goods on Wish is strictly prohibited. It is your responsibility to ensure the products you do sell do not infringe any third party's legal rights.

Products are considered 'counterfeit' if:

  • They directly mimic or allude to an intellectual property. 
  • They are sold under a name that is identical or substantially indistinguishable from the owner's intellectual property.
  • They contain images of celebrities or famous models.

Selling a product without the owner's knowledge and approval is strictly prohibited. Here are some examples of products that are considered to be counterfeit and are not allowed on Wish: For more examples, visit https://merchant.wish.com/listing-examples  

1. No items that directly mimic a brand or logo:

                               

If the item has a brand logo or a brand name on the product, such as D&G, Tommy Hilfiger, or Oakleys, then it is considered as counterfeit.

2. No items that look like a brand or logo:

 

                        

Products using a logo that looks very similar to an existing brand is considered to be misleading customers into thinking they are buying that brand.

3. No items that have been visually altered to conceal the brand or logo:

    

Trademark items with obviously blurred areas or correction brush mark to conceal the brand are considered counterfeit. Product photos that contain brands in the background, blurred or not, is also considered counterfeit. 

4. No items that mimic brand designs or patterns:


Some brands have subtle marks that define them. For example, shoes with red soles that differ from the color of the rest of the shoe are trademarked. Another example is that Levi's has trademarked their stitching and small red tag on the pocket. One more example is Burberry which has a trademarked checkered pattern. Items that mimic brand designs are considered counterfeit.

5. No items that are modeled by famous celebrities or models:

 

Items pictured with famous models or celebrities are considered to be counterfeit as many of these products are counterfeit versions of designer clothing worn by celebrities.

6. No items that display brand names in product photos:


Items using photos with their products photographed with designer boxes or on designer hangers are considered counterfeit since they give the buyer a false impression.

7. No items with blurred or covered faces.

  

The use of any photos from other websites, blogs, or sources that the merchant does own the rights to is strictly prohibited on Wish. 

The following brands will be considered counterfeit unless the store provides proof they are legally allowed to sell it:
*The following brands list for reference only and is not exhaustive.

7 For All Mankind

Abercrombie & Fitch

Adidas

Adler

Alberta Ferretti

Alberto Guardiani

Aldo

Alexander McQueen

Alexander Wang

Alice & Olivia

American Apparel

Armani

Armani Exchange

Asos

Aspinal of London

Atelier Versace

Aveda

Avon

Balenciaga

Balmain

Banana Boat

Banana Republic

Barbour

Bare Escentuals

BareMinerals

Barneys

BB Dokota

BCBG

BDG

birchbox

Birkenstock

Bobbi Brown

Bottega Veneta

Brian Atwood

Bulgari

Bumble & Bumble

Burberry

Burberry Prorsum

Burresi

Burt's Bees

Butter London

Bvlgari

Calvin Klein

Calvin Klein Jeans

Calvin Klein Underwear

Carla Zampatti

Carmex

Carolina Herrera

Cartier

Casio

Celine

Champneys

Chanel

chinese laundry

Chloé

Christian Cota

Christian Dior

Christian Louboutin

Claire's

Claire's Accessories

Clarins

Clarisonic

Clarks Village

Clinique

Coach

Coltorti

Comme Des Garcons

comptoir des cotonniers

Converse

Cortina Watch

Coster Diamonds

Costume National

Covergirl

creme de la mer

Cruciani

Cushnie et Ochs

D&G

d2jeans.com

Dainty Doll

Daisy Jewellery

Daisy Street Shoes

Daisystreet.co.uk

day birger et mikkelsen

De Beers

de Bijenkorf

de Grisogono

De Nicola

Dead Sea Spa

Debenhams

Debut at Debenhams

Decleor

Delfina Delettrez

Delphine Manivet

Denman

Departmentstore Quartier 206

Der Töpferladen

Derek Lam

Dermalogica

Designer Outlet Roermond

Desireclothing.com

Diamond By Julien MacDonald

Diane Von Furstenberg

Dickson Watch & Jewellery

Diecidecimi

Diego Dolcini

Diesel

Dior

Dior Couture

Diptyque

DKNY

Doc Martens

Dogeared

Dolce & Gabana

Dom & Ruby

Donna Karan

DooRi

Dorotheum Juwelier

Doux Me Neroli

Dr Hauschka

Dr Jart+

Dr Martens

Dr Oliver

Dr Perricone

Dr Sebagh

Drake’s Couture Lingerie

Dries Van Noten

Dsquared2

DV By Dolce Vita

DVF

E'Collezione

Eckerle

Edie Rose

Egyptian Magic

Eickhoff

El Corte Inglés

Elemis

Eleven Paris

Elie Saab

Elie Saab Couture

Elizabeth and James

Elizabeth Arden

Elle Macpherson Intimates

Ellie Faas

Elliot Rhodes

Emilio Pucci

Emin And Paul

Eminence Organic Skincare

Emporio Armani

Emu

Emu Astralia

Enelle London

Energie

Enrapture

EpiCentre

Erdem

Eric Bompard

Erin Fetherston

Ermanno Scervino

Ermenegildo Zegna

Ernest Jones

Erotokritos

Escada

escentual.com

Espace Temps

esprit

Essie

Estée Lauder

Etam

Etro

Eucerin

evolvebeauty.co.uk

F Pinet

F&F at Tesco

F+F

Fabergé

Fabi

Fabriah.com

Falguni & Shane Peacock

Fashion-Conscience

FashionistA

Faust' Potions

FCUK

FDJ

Fearne Cotton For Very.co.uk

Feelunique.com

Felipe Oliveria Baptista

Fendi

Fenwick

Ferragamo

Figleaves

Filofax

Fiorelli

Fitriani

Fnac

Folli Follie

Forever 21

Fornarina

Fortnum & Mason

Franzen

Frédéric Bellulo

Frederic Fekkai

Free People

Freedom at Topshop

Freeport Outlet

French Connection

French Sole

Frette

Freya

FreyWille

Frizzoni

FrostFrench

Funkyleisure.co.uk

Furla

Fydor Golan

G Star

G-Star Raw

Galeria Kaufhof

Galibardy.com

Galizia

Gap

Gareth Pugh

Garnier

Gassan Diamonds

gentlebodycare.co.uk

Geo-skincare.co.uk

Georg Jensen

George at Asda

George AW12

GHD

Gherardini

Giambattista Valli

Gianfranco Ferré

Gianvito Rossi

Gigivintage

Gilan

Giles

Giles Deacon

Gilles Fine Jewellery

gillette

Giorgio Armani

Giorgio Armani Privé

Giovanni Galli

Giudecca 795 Art Gallery

Giuseppe Zanotti

Givenchy

Givenchy by Riccardo Tisci

Gizia

Globus

glossybox

Gobbi 1842

Goddiva

Goldheart

Görtz

Gossard

GrandOptical

Gucci

Gudrun

Guerlain

Guess

Guess by Marciano

Guinot

GUiSHEM

Guy Laroche

H By Hudson

H Samuel

h! by henry holland

H&M

Hackett

Hakaan

Hämmerle

Hanna Marie Hutchison

Has Halı

Hasan Hejazi

Hausmann

Havaianas

Havianas

Hawes & Curtis

Heathcote & Ivory

Heavenly Oils

hedonia

Hei Poa

Heinemann Duty Free

Hellmann Mens Wear

Hello Kitty

Hello Kitty For Liberty

Helmut Lang

Hemtex

Henleys

Henry Holland

Herbal Essences

Hermès

Hersheson

Hervé Chapelier

Herve L Leroux

Herve Leger by Max Azria

Herzo

Hestermann & Sohn

Heyraud

Hobbs Cashmere

Holland International Canal Cruises

Hollister

Holmes & Yang

Hoola

Hotiç

House Of Dereon

House of Fraser

House of Harlow 1960

House Of Holland

House Of Holland, Christopher Kane

House of Hung

Howick

HQHair

Hublot

Hübner

Hudson

Hugo Boss

Igor Chapurin

Il Bisonte

Il Giglio

Il Gufo

Illamasqua
Incase Designs Corp. (“Incase”)

Internacionale

Intersport

Intraceuticals

Isabel Marant

Isabella Oliver

Issey Miyake

İstinye Park

İtalgold

Itsvintagedarling

Izabel London

J Brand

J By Jasper Conran

J Crew

J Mendel

J.W.Anderson

J'Aton Couture

Jacqueline Nerguizian

Jacques Azagury

Japonesque

Jason Wu

JD Sports

Jean Charles De Castelbajac

Jean Desses

Jean Michel Cazabat

Jeffrey Campbell

Jelly Pong Pong

Jellycat

Jemma Kidd

Jennewein Pure Sports

Jergens

Jewellery City

Jewellery Time 2011

Jexika

Jil Sander

Jimmy Choo

JK Jemma Kidd

Jo Hansford

Jo Malone

Joanne Stoker

John Frieda

John Galliano

John Paul Gaultier

Joico

JonesandJonesfashion

Joomi Lim

Jouer

Joules

Joux Joux

Jovonnista

Juan Carlos Obando

Judith Leiber

Juicy Couture

Julian J Smith

Julie Haos

Julien MacDonald

Jun Ashida and Tae Ashida

Juppen

Jurlique

Just Cavalli

JW Anderson

K by Karl Lagerfield

Kalogirou

Kandee

Kangol

KappAhl

Kardashian Kollection

Karl Lagerfeld

Karstadt

Kate Moss For Topshop

Kate Sheridan

Kate Spade

katharine hamnett

Katherine Hooker

Kaufman Franco

Keds

Kekäle

Kenneth Cole

Kenzo

kerastase

Kerstin Florian

Kettle & Kotch

Kiehl's

KIKO

Kimchi & Blue

Kipling

Kiton

Kleshna

Klorane

Klutch It by Kele

Knize

Koffer Klein

Konen

Konstantino jewellery

Kooijman Souvenirs & Gifts

Kookai

Koton

Kryolan

Krystof Strozyna

kuccia

KUL-T

Kwanpen

L.A.M.B

L.K Bennett

L'Occitaine

L'Oreal

L'Oreal Paris

L'Oreal Professionnel

L'Wren Scott

L’Agence

L’Occitane

L’Oréal

L’Wren Scott

La Clef des Marques

La Gare 24

La maison de l’Astronomie

La Mer

La Moda

La Perla

La Redoute

la Rinascente

La Roche-Posay

La Scala Shop

La Senza

Lacoste

Lacura

Lanc

Lancôme

Lanidor

Lanolips

Lanvin

Laqa & Co

Lara Bohnic

LaRare

Laura Mercier

Lavish Alice

Lazy Lu

LBC Home

LC Waikiki

Le Grand Bazar

Le Tanneur

Lefranc Ferrant

Leica Stores Germany

Leila Shams

Leistenschneider

Leo & Chloe

Lepel

LES AMBASSADEURS

Les Néréides

Levi's

Liberty of London

Lidl
LifeFactory, Inc. (“LifeFactory”)

Lierac Paris

Lindex

Linea

Linea Murano Art

Links of London

LINLEY

linzi shoes

Lipstick Queen

Lipsy

Littleblackdress.co.uk

Littlewoods

Liu Jo

Liz Earle

LK Bennett

Lladró

Lock & Co

Loden-Frey

Loden-Plankl

Loewe

Lola & Grace

Lola Rose

Longchamp

Lookfantastic

Lord & Berry

Lorella

Lorena Sarbu

Loriblu

Loro Piana

Lorraine Schwartz

Louis Vuitton

Love Moschino

Lovethybag

Ludwig Beck

Luella

Luisa Beccaria

Lulu & Co

Lulu Frost

Lyn Devon
Magpul Industries Corp. (“Magpul”)

M-Boxi

M&Co

M&S

MAC

Macy's

Madewell

Maison de Bonneterie

Maison Martin Margiela

Malloni

Mama Mio

Mandalay

Mango

Manolo Blahnik

Mappin & Webb

Marc By Marc Jacobs

Marc Jacobs

Marchesa

Marios Schwab

Marithé + François Girbaud

Matrix Essentials

Max Azria

Max Mara

Max&Co.

Maxfactor

Maxim

MaxMara

Maybelline

McQ by Alexander Mcqueen

Meadham Kirchhoff

Media Markt

MEDIMAX

Michael Kors

Michael Van Der Ham

Mientus

Miguelina

mih jeans

Milly

Minkpink

Minnetonka

missguided.co.uk

Missoni

Mitsukoshi

Miu Miu

Moda Galleria

Moda in Pelle

Moda Kamppi

Modalu

Modehaus Marion Heinrich

Model Co.

Moet & Chandon

Monet

Monique Lhuiller

Monolo Blahnik

Montblanc

Mop C-System

Moreschi

Moschino

Moser | Luxury Bohemian Crystal

Motel at Topshop

Motonet

MQT Jeans

MUA

Mugler

Mulberry

MultiOpticas

Muoti Moda

Murphy&Nye

My-Wardrobe.com

Myfaceworks

Myla

Myslbek Shopping Gallery

Mytights.com

MYZONE

N15

Naeem Khan

Nail Couture LA

Nails Inc.

Narciso Rodriguez

Nars

Neal And Wolf

Necklaces

Nelly.com

Net a Porter

NetWork

Neurotica

Nike

Nina Ricci

Nine West

Nip + Fab

Nivea

NKO Cashmere

nOir

Nordstorm

Notforponies.co.uk

notosgalleries

Notte By Marchesa

Nubar

Nutmeg's Jewellery

Nuxe

NW3 by Hobbs

Nyla

NYLA Boutique

NYX

O.P.I

O'Neill

Oasis

Oberpollinger

Obscure Couture

Odalisque

Oday Shakar

Odd Molly

Odeon

Off Dutee

Oger

Ojon

Olay

Olcay Gulsen

Ole Henriksen

Oli.co.uk

OMEGA

Omo by Norma Kamali

On Pedder

Opening Ceremony

OPI

Optrex

Ora Kessaris

Orion

Orly

Orologeria Luigi Verga

Oscar De La Renta

Oscar Jacobson

Osis

Osman Yousefzada

Ossie Clark

Outletcity Metzingen

Oxfam

P J By Peter Jensen

Paco Rabanne

Palmers

Pantene

Paraboot

Paris Miki

Passionata

Paul Mitchell

Paulene Trigere

Pedro del Hierro

Pedro Lourenco

Peek & Cloppenburg

Peng Kwee Watches & Jewellery

Penhaligon’s

Penny Boutique

Pepe Jeans

Per Una

Per-fekt

Percy & Reed

Perfumery Regia

Peridot London

Perricone MD

Pharmacie Chaussée d’Antin

Pharmacie Monge

Pharmacie RER Port-Royal

Phase Eight

Phillip Lim

Pied A Terre

Pierre Hardy

Pimkie

Pink Label London

Pinko

Pisa Orologeria

Pistol Panties

Piumelli

Pixmania

POHLAND

polo ralph lauren

Poltock & Walsh

Popcouture.co.uk

Popp & Kretschmer

Porsche Design

Porsche Museum Shop

Ports 1961

Prada

Precis Petite

Pretaportobello.com

Prettylittlething.com

Primakr

Primark. H&M

Pringle of Scotland

Printmonkey

Proenza Schouler

Pronovias

Pucci

Pull & Bear

Puma

Punky Allsorts

Pussy Willow

Quicksilver

Quintana Couture

Quintessentially Travel

QVC

Rachel Gilbert

Rachel Roy

Rag & Bone

Ralph Lauren

Rare London

Rare Zach

Raspini

Ray-Ban

Rayban

Re Mishelle

Rebecca Minkoff

Rebecca Taylor

Rebel Nails

Redken

Reebok

Reem Acra

Regal Rose

Revlon

Reypenaer Proeflokaal

RI Roksanda Ilincic

Rigby & Peller

Rimmel

Rimmel London

Rise Fashion

River Island

RM Trading

RMK

Robert Clergerie

Robert Rodriguez

Roberta By Olivia Palermo

Roberto Botticelli

Roberto Cavalli

Rocha. John Rocha

Rochas

Rochester Big & Tall

Rocket Dog

rockmyvintage

Rodarte

Rodial

Rolex

Roxy

Runway Route

Saint Laurent

Salone del Mobile

Salvadori

Salvatore Ferragamo

Sam Edelman

Samantha Thavasa
Samsung

Samsonite

Samy Fat

Sass & Bide

Satori

Schaap en Citroen

Schlichting

Schnitzler Perfumery

Schuh

Schustermann & Borenstein

Schwarzkopf Professional

See By Chloe

Selfridges

Sephora

Sergio Rossi

Serravalle Designer Outlet

Sessun

Shavata

Shellac

Shoedazzle

Shoediction

Shu Uemura

Sienna X

Silence + Noise

Silkit

Silly Bandz

Simeon Farrar

Simin

Simon Spurr

Simone Rocha

Simonetta Ravizza

Sincere Fine Watches

SK-II

SkinCeuticals

Smashbox

Soratte Outlet Shopping

Spagnoletto

Sportarena

Sporthaus Münzinger

Sporthaus Schuster

sportmax

St Pancras International

St. Tropez

Stadt-Parfümerie Pieper

Star By Julien MacDonald

Steamcream

Stella McCartney

stephane rolland

Steve Madden

Stila

Stuart Weitzman

Stylistpick.com

Sunglass Hut

Superdry

Swatch

T By Alexander Wang

T Ristori

T.M.Lewin

TAG Heuer

Temperley London

Thakoon

The Beauty Works

The Beauty Works Ltd

The Body Shop

The North Face

The Outnet

The Row

The Sanctuary

theoutnet.com

Thomas Pink

Tibi

Tiffany & Co

tightsplease.co.uk

TIGI

Timberland

TK Maxx

Tod's

Tom Ford

Tommy Hilfiger

Toms

Toni & Guy

Too Faced

Topshop

Topshop Boutique

Topshop Limited Edition

Topshop Makeup

Topshop Unique

Tory Burch

TRESemmé

Triumph Essence

Tru Trussardi

Trussardi

Trussardi Jeans

TU at Sainsbury's

TW Steel

Tweezerman

Tweezers With Attitude

Twenty8Twelve
Twitter
Tyco International (including “Sensormatic”)

Ugg

Uniqlo

Urban Decay

Urban Outfitters

Valentino

Valentino Couture

Van Cleef & Arpels

Vans

Vera Wang

Versace

Versace for H&M

Versace Gioielli

Victoria Beckham

Victoria Victoria Beckham

Victoria's Secret

Virgin Atlantic

Vita Coco

Vita Liberata

vivaladiva.com

Vivienne Westwood

Wildfang

Wildfox

Windle & Moodie

Winter Kate

Wöhrl

Wolford

YSL

Yves Rocher

Yves Saint Laurent

Zac Posen

Zandra Rhodes

Zara

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