Wish Return Program for Europe

Given recent changes in our existing 3rd party logistics vendor and the launch of a new return program for Europe later this year, the current Wish Return Program for Europe will be paused, effective May 14, 2022 12:00AM UTC.

As such, merchants will no longer be able to enroll products into the current Wish Return Program for Europe on Merchant Dashboard or via API, starting May 14, 2022 12:00AM UTC. In addition, for products that are already enrolled for European returns, merchants will no longer be able to edit the return settings.

We will promptly notify merchants of any updates about the program. Please contact the Account Manager for any questions.

The Wish Return Program supports merchants in reducing non-logistics-related refund rates and reclaim refunded products for future sales. Specifically, data has shown that merchants participating in the Wish Return Program have 30% less post-delivery refund rate than those not participating in the program.

Currently, merchants with a European return address may enroll their products for returns from European customers. If a customer requests a refund based on one of the eligible reasons, the customer will be asked to return the product to the specified return address.

This article walks merchants through some commonly asked questions about the Wish Return Program for Europe. Merchants may read more information about the program overview here.

1. What information do I need to provide in order to enroll my products in the Wish Return Program for Europe?

To enroll products into the Wish Return Program for European orders and returns, merchants must provide the following information: 

• A Europe-based return warehouse address, phone number, and email address.
• Logistics information per product:
• Length: ≤ 100cm (39in)
• Width: ≤ 50cm (20in)
• Height: ≤ 50cm (20in)
• Weight: ≤10kg (22lb)

Once products are enrolled for returns, European customers who request refunds based on one of the eligible reasons (for example, quality-related issues) will be required to return the enrolled product to the merchant's European return address before a refund is issued. Customers will use a prepaid return shipping label generated by Wish based on the product’s logistics information. The return shipping label fee will be deducted from the merchant’s account balance.

You can learn more about how to add logistics information for your products in this FAQ here.

2. What products are eligible for the Wish Return Program for Europe?

Products with logistics information in Wish are eligible for the Wish Return Program. For European return, merchants can have a return warehouse in any of the European countries listed in No.3 “Which European countries does the Return Program support?” Q&A below, in order to receive returns from customers based in any of the European countries listed in the same Q&A section below (note that the list of European countries that merchants can set up return warehouse in is different from the list of order-originating European countries that customers can return products from). There's no need for a merchant's return warehouse country to completely match an order-originating country in order for returns to be enabled for European orders.

3. Which European countries does the Return Program support?

The Wish Return Program supports merchant return warehouses within the following European countries:

Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, and Switzerland.

The Wish Return Program supports returns from customers who are located in the following European countries:

Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Spain, Sweden, The Netherlands, and the United Kingdom.

In order to participate in the EU Return Program, merchants need to have a return address in the supported countries listed above. In addition, customers also need to be based in the countries on this list in order to return their products.

4. How do I enable returns for my products?

Merchants may consult this FAQ article for a step-by-step walkthrough of enabling returns manually and via API.