What is a trademark?

A trademark is a word, symbol, phrase, design, color, or other feature that identifies and legally differentiates the source of goods or services of one entity from those of another. Some examples of trademarks are brand names, logos, and slogans.  

Trademarks generally are meant to protect consumers from being confused as to the source of a particular good or service, though they also can serve to ensure the exclusive use or protect the value of companies’ own brands in the marketplace. Once acquired, the trademark gives the trademark owner the exclusive right to use the mark within a certain scope and it allows the owner to prevent others from using a confusingly similar mark.

Trademarks may be registered with each jurisdiction’s regional trademark office.

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