What is the difference between a counterfeit and an authentic good?

Authentic goods are real and genuine products that are sold by brand owners, distributors, or other authorized parties. 

Counterfeit goods are imitations of genuine, authentic products that were manufactured without authorization from the brand owner. Visually, counterfeit goods may look almost identical to the original authentic products, but they often are made from different, low-quality materials. Counterfeit goods are unauthorized, imitation goods, which include a brand owner’s trademark(s) in an attempt to deceive consumers that they are purchasing genuine products. 

Examples:

Authentic Louis Vuitton belt	Counterfeit Louis Vuitton belt

Official Product Link: https://us.louisvuitton.com/eng-us/products/lv-initiales-40mm-reversible-belt-damier-infini-nvprod1370198v

Official Product Link: https://www.rolex.com/watches/submariner/m126610lv-0002.html

In both of the above examples, the counterfeit products (on the right) look almost exactly like the authentic products (on the left).  However, if a consumer were to purchase these products, the consumer may then notice that the counterfeit products lack the same quality as the authentic products and were not made by the brand owners.

It is unlawful to manufacture and sell counterfeit goods. Wish has a strict policy against counterfeits and intellectual property infringement. Click here to learn about the consequences of violating the intellectual property rights of others.

The information provided on this Website is for informational purposes only and does not, and is not intended to, constitute legal advice on any subject matter. Should you require assistance related to the subject matter or information on this Website, you should contact an attorney for legal advice.