The safety and the well-being of Wish users is of vital importance. As a merchant on Wish, you are responsible for ensuring the legal compliance of your products in the regions you ship to and ship from.
If you are unable to provide requisite product compliance information, your listing will be blocked and you may also be penalized with an infraction. Please ensure that the products you list comply with all applicable law(s), regulations, certifications, and standards, particularly those regarding safety.
Product Requirements
Currently, a European Union (EU) product compliance regulation called Market Surveillance Regulation (EU) 2019/1020 is in effect. This regulation focuses on preventing, identifying, and remediating products that are likely to compromise the health or safety of users, and/or do not conform to applicable laws. When you offer products for sale online that have safety and compliance requirements, you must have:
- Appointed an EU market-based Responsible Person for the product(s), who is a person or entity acting as a point of contact for product compliance purposes. To ensure compliance, Wish requires merchants selling applicable EU market-bound products to provide the details of their appointed Responsible Person(s) to Wish. Go to the Merchant Dashboard > Products > Product Compliance Center and follow the steps.
- Met a variety of labeling/packaging requirements. The following must be affixed on or included within the packaging, the product, and/or accompanying documents:
- CE marking;
- appointed EU market-based Responsible Person’s contact information;
- instruction manuals; and
- additional safety or warning information as applicable.
- Prepared technical product documentation ready to provide upon request by the EU or Northern Ireland regulatory authorities, including technical construction files, Declaration of Conformity, Declaration of Performance, and more.
Requirements for CE Marked Products
CE marking indicates that a product has been assessed by the manufacturer and deemed to meet EU safety, health, and environmental protection requirements. Products manufactured anywhere in the world that are marketed in the EU are required to have a CE marking. View the list of product categories that require CE marking.
Applicable technical documentation (including Declarations of Conformity, accredited lab test reports, instruction sheets/user manuals, copies of relevant certification and other required markings/labels, Declarations of Performance, etc.) should be drafted, available, and shared with your selected Responsible Person(s) for them to provide to the EU or Northern Ireland regulatory authorities as needed.
Product safety markings that Wish collects may be displayed on corresponding product detail pages to comply with local regulations.
If we learn that a compliance marking has been falsified either on a Wish product detail page or on the product itself, it is flagged as fraudulent and your merchant account is suspended/terminated.
Changes in 2024
General Product Safety Regulation (EU)
The EU has introduced a new regulation called the General Product Safety Regulation (GPSR), which becomes applicable in December 2024. This will require that most products offered in the EU have a Responsible Person in the EU and additional information provided on customer-facing web pages.
You will have to display Responsible Person information on the product, its packaging, the parcel, or an accompanying document as well as on the corresponding product detail page. Additionally, product safety labeling and warnings must be displayed on the product detail page, as applicable. We may remove a listing if we become aware that required labeling, warnings, or markings are missing.
If you are a reseller, you might have to reach out to your upstream supplier or manufacturer to request these images.
If you offer products in the EU or the UK, you must ensure you comply with the relevant legislation. For links to help pages on legislation with the most important compliance requirements, go to the table at the bottom of this page.
EU Resources
UK Resources
- Business Regulation: Guidance and Tools
- Product Safety for Businesses
- Business Companion: Trading Standards Law Explained
- Bringing Safe Products to the Market
- Using the UKCA Marking
UK businesses can access further information and advice on product compliance from their local Trading Standards Service.
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