Video content policy

To foster a healthy marketplace ecosystem for our merchants and customers alike, merchant-uploaded videos are required to comply with Merchant Policies. In particular, Intellectual Property policies and Prohibited Product Listing policy apply to videos with detailed requirements below. It is under our discretion to take down any video that does not seem fit for our platform.

1. Video content:

• No obscene or graphic content
• No hateful symbols
• Video must show the exact product in the listing
• One product per video only
• A 30-second limit is required for a video
• A 50 MB limit is required for a video

2. Merchant requirements in relation to the video:

• Merchants must be authorized to:
• Sell any of the product showcased in the video (for example, refrain from selling generic headphones while uploading a video showcasing Apple AirPods; this will be considered misleading)
• Sell any of the brand showcased in the video
• License and distribute the video
• Merchants must be able to verify and substantiate any claim made in the video
• Merchants should not make reference to competitor products in the video
• Merchants should not direct customers to a different platform

3. Other requirements for the video:

• No embedded texts
• 9:16 vertical aspect ratio
• No merchant logos
• No logos that refer shoppers off Wish (such as TikTok logos with usernames)
• No identifiable brands in the background or surrounding areas of the video, if the product being sold is not an authentic branded product
• High resolution, Minimum resolution of 480p
• Abundant lighting, so users can clearly see your product

To learn more about how to upload a video for a product, please visit this article.