Wish’s video feature allows you to highlight product functionality, use cases, and benefits that can help you best demonstrate your products to customers worldwide. 

This article walks you through the following (click on a topic to be taken to that particular section):

• Video Placement
• Getting Started
• Uploading Videos
• Manage and Edit Videos
• Best Practices and Examples

Video Placement

Note: All videos must first be reviewed and approved by Wish prior to being displayed to customers.

Wish Clips

Your videos may be selected by Wish to appear to customers* in the Wish Android app and Wish iOS app via Wish Clips. Wish Clips videos play in an interactive, scrollable video feed via a dedicated tab in the Wish Android app and Wish iOS app, seen in the below videos:

 

Wish Clips will also appear in the home page feed of the Wish Android App, seen below:

Wish Clips videos are shoppable, meaning that customers viewing a Wish Clips video are able to click to view product details, view the merchant store, and add the featured product directly to their cart. If a customer clicks on a product while watching the associated Wish Clips video, the video will continue to play in the bottom right corner of the screen (picture-in-picture mode) while the customer views the product Details page. Note that a product must be in stock and enabled for sale in a merchant store to be shown in Wish Clips.

Audio clips play on all Wish Clips videos. These audio clips consist of music pulled from an audio library curated by Wish and audio licensing partners, and are assigned to videos by Wish based on the mood of the corresponding product category. 

Wish Clips videos have their own dedicated tab in the Wish app. Therefore,products with engaging and effective Wish Clips videos (see our Best practices of videos and examples section below) have the potential to quickly gain more impressions (and potentially sales) due to the prominent and compelling placement of Wish Clips in the Wish app.

If you have uploaded eligible product videos to Wish, they may be a part of Wish Clips. Please note that while all eligible uploaded videos are not guaranteed to be shown in Wish Clips, all eligible uploaded videos are shown in the product Details page (detailed in the below section).

* Please note that Wish Clips is currently available to customers on the Wish Android app and Wish iOS app in the following 47 countries:

Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Ireland, Israel, Italy, Japan, Latvia, Lithuania, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Peru, Poland, Portugal, Puerto Rico, Romania, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Ukraine, and United States of America

 

Product Details Page

Your videos are shown on the Wish Android app and Wish iOS app to customers around the globe. When customers click on the product, the video appears as a thumbnail (along with the other product images) on the Details page, and automatically plays when viewed:

Videos successfully uploaded to the product Details page are eligible to display in Wish Clips using the Wish Android app and Wish iOS app (see Wish Clips above for more details).

 

Wish Home Feed

When customers browse on the Wish homepage, your videos appear under the For you and Discovery sections, and automatically play like this: 

 

Getting Started

Before uploading videos, please be sure to read through the information in the Video > Resources > “Best Practices” tab. This tab offers extensive guidance on creating high-quality videos that maximize your products' appeal to customers. Make sure to leverage the valuable insights it provides. 

Note the following important details:

• Your video should be 30 seconds or less. Long commercial-style videos generally do not do a good job of highlighting the features, use cases, and benefits that your products can bring to your customers. As such, if you upload a video longer than 30 seconds, you will receive an error message and be unable to proceed.
• Make sure that your products appear at the beginning of the video. This helps catch your customers’ eyes when they browse the app.
• Only upload videos that are smaller than 50 MB in size. You will receive an error message if the video you upload is 50 MB or above.
• Only upload videos with a resolution of 480p or higher to clearly showcase your products. Low-resolution videos under 480p will be rejected automatically. Ideal resolution is 1080p or above.
• Do not include embedded text, graphic overlays, or animated effects in your video. 

Learn more about video best practices (below) and read our Video content policy.

 

Uploading Videos

You may upload videos for your products manually on Merchant Dashboard, via API, CSV, or in several ERPs.

Merchant Dashboard

1. Navigate to the Merchant Dashboard > Videos > Video Management Hub

2. Click on “Upload Video” near the top of the screen, which opens the “Upload Video” window

3. Upload your video file (files must be in a compatible format, under 30 seconds in length, and less than 50 MB)

4. Add a video Title and Description then click “Next” 

5. Make your video “shoppable” (i.e., enable customers to click and buy) by searching for a product to “Link” to your video

Note: You may only link one product to your video.

6. Click “Next” to complete the process.

Once your video is reviewed and approved by Wish, it is then made available via video channels. 

You can check your videos' status via the Merchant Dashboard > Video > Video Catalog > “Pending Review” tab.

API

• New Products: When creating a new product listing, you are able to add a video by specifying your video URL in the url field (located in the video object) in our /api/v3/products endpoint. 
• Existing Products: To add a video to an existing product listing, please specify your video URL in the url field (located in the video object) in our /api/v3/products/{id}.
• Add/Edit Videos: You can add or update a video for your product via our /api/v3/videos/product by providing your product id and your video URL.

Note: 

• Please provide a url where a video of your product can be downloaded.
• Links to hosting services like YouTube, Amazon, eBay, and Etsy are not valid.

CSV

Note: You can find an example CSV file on the Products > Add/Edit Products with CSV page.

Please first create a CSV file for your product feed and add a column titled “Video URL” to fill in the corresponding URL where a video of your product can be downloaded. Please note that links to hosting services like YouTube, Amazon.com, eBay, and Etsy are not valid.

Once you finalize your product upload or product update CSV file with newly-added video URLs, you may upload it via the Products > Add/Edit Products with CSV page per the normal CSV upload process. 

ERP

A number of ERPs mainly used by merchants based in Mainland China (Dianxiaomi, Tongtool, etc.) have completed integration with Wish to support merchants in uploading videos directly in ERPs.

For the operational process within the ERP dashboard to upload videos, you may contact your ERPs directly.

Manage and Edit Videos

After you upload your videos, go to the Videos > Video Management Hub > Video Catalog tab to see the status category of each video you upload, along with basic data (Views, Add to Cart, and Orders).

Your video falls under the following status categories:

• Live: The video has been approved and is playing live on the product Details page of the Wish Android app and Wish iOS app, and is eligible to play live in Wish Clips on the Wish Android app and Wish iOS app (if selected by Wish).
• Unlisted: This video has been approved, but is not currently viewable by customers. Videos will only be “Unlisted” after merchants have set the video visibility as such on the Edit Video page.
• Pending Review: This video is pending review and approval for use by the Wish Team. All merchant uploaded videos will initially be seen under this tab.
• Declined: The video has been rejected.

If your video is in the "Declined" status category, you will be able to see the “Declined Reason” in this tab. Specifically, your video may be rejected for the following reasons:

• ​​Incorrectly oriented
• Resolution
• Blank
• Low quality
• Slideshow
• Text over video
• Non-English text
• Contains sound
• Hateful symbols
• Obscenity or graphic content
• Unauthorized branding
• Image(s) of minor
• Nudity
• Refers customers off Wish
• Visible factory
• Multiple products
• Video is too short
• Video is too long
• Unauthorized brand
• Logo over video
• Blurred logo
• Counterfeit product(s)
• IP violation
• Product listing issue

You may also edit and remove your videos in the Video Catalog - within the relevant tab, click “Edit” in the “Action” column of the video you wish to edit. Then, you may edit information about this video on the “Edit Video” page, including the Video File (you may replace the current file with a new one if your video had been rejected), Title, Description, and Visibility.

Please note that making any updates to your Video File or Title will require additional review by the Wish Team to ensure the video is still in compliance.

Best Practices and Examples

Before uploading videos, please note that all your videos are required to comply with a series of video content policies.

We hope you make the most out of our videos feature to make your products come to life. Here are some best practices of videos that can bring more customer interest to your products and really bring your products to life.

Product categories that can benefit the most from a video:

Videos unpack products for your customers and help them truly visualize what it would be like for them to use and benefit from your products in their daily lives. Based on our research, videos are very helpful in highlighting the stories, features, and uses cases of the following product categories:

Fashion, Shoes, Accessories (e.g., wallets, bags, jewelry, watches, etc.), Make-up and beauty products, Home goods (e.g., decor, supplies, baking equipment, etc.), Novel gadgets, Phone gadgets and upgrades, Children’s toys, Workout equipment, Pet toys and accessories

Common themes to include in your video to make it stand out:

The themes and strategies of your video make a difference! Take the following approaches to make your video stand out:

• Tell a story of your product via the video
  • A video is essentially another channel for you to tell your brand and product stories, in addition to product images, title, description, and more.
  • As such, consider your video as a way to further showcase your product in use (with its details, functions, and use cases highlighted) to help customers envision using it themselves.
  • Your video is also a way for you to highlight your brand values, quality, and promises to your customers, along with any creative details of your product that your customers love.
• Keep the video short and sweet
  • Do not upload a video that’s longer than 30 seconds - keep things short and sweet to best attract your customers’ immediate attention.
• Make it human!
  • Your goal is to make the video content feel relatable and trustworthy to your customers.
  • Include emotionally compelling elements - highlight joy, fulfillment, charm, humor, wonder, and more in your video to delight and inspire your customers.
• Use your videos to address commonly asked questions
  • Elaborate and expand on your product description, titles, or even images via a video to overcome language barriers in the written description of your products and make your products truly global.
  • Showcase the product in various angles and scales to provide a 360 view of it.
  • Highlight unique design features or materials of your products as well.

Other creative tips for your video:

• Use high-resolution videos so your products are clearly demonstrated
  • Videos must have a minimum resolution of 480p, ideally 1080p or above so that your customers can clearly see the videos.
• Optimize lighting so your customers can clearly see the products in the videos.
  • We recommend filming in a space that has plenty of indirect natural light.
  • Avoid harsh or direct light, particularly from behind or in front of the product, as this creates a silhouette.
• Use vibrant colors to make your video stand out and fun.
• Be sure that your video showcases a consistent brand voice and tone with the rest of your product listings, such as description, title, images, and more.
• Avoid text and graphic overlay or animation effects in your video - they can crowd the video and potentially confuse your customers.

Sample video strategies per product category:

Combining the three best practices above, here we share a few sample strategies for particular product categories:

• Home and Living: Home and living product videos are most successful when they showcase the quality and craftsmanship of the item, or show how it works. Consider showing the scale and materials.
• Bath and Beauty: Show the item in use.
• Jewelry and Accessories: Showing the item on a model can help customers see movement, scale and details of the item. For products with an interior, like bags and purses, consider including the interior and showcase and special features like pockets or special details. You can also see props to show the storage capacity of a bag.
• Clothing and Shoes: Videos of these products on a model can help customers understand how a product hangs and moves. Use close up shots to show material details, textures, and quality.
• Wedding and Party: Highlighting the details and craftsmanship are key for wedding and party products. Using lifestyle videos/photos can also be helpful, as they show how a product can come to life in a real-life setting.
• Craft Supplies: Zoom in and provide an up-close angle that highlights details, materials, and textures. You can also show these items in use, for example, if you are selling yarn, consider showing it in use with a knitting project.
• Art and Collectibles: Using a staged lifestyle image can help show the scale.
• Toys and Games: Focus on showing what makes this game fun and unique. You can show it in use, and also consider showing the pieces that are included.

Successful video examples:

Here are some example videos to further show you what a successful video looks like:

Cornhole (game):

Makeup: 

Floatie: 

Organizer: 

Clothing: 

Kids chairs: 

Weights: 

Watch: