This article is for merchants based outside of the European Union (EU) shipping to the EU.
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Please note that the information provided in this article does NOT constitute tax, legal, or other professional advice.
Wish and merchants are expected to comply with European Union (EU) value-added tax (VAT) on goods sold to customers in the EU (also see our Help Center article "EU VAT Overview"). As such,
Wish provides support and surfaces different required information to merchants for fulfilling EU-bound orders from outside of the EU. Depending on the order’s consignment value* and originating country/region (as outlined below in detail), merchants may or may not need to take additional actions for VAT remittance and customs declarations purposes.
*Consignment value is the total customer-paid product price for all products that a customer purchases in a single transaction from an individual merchant, excluding all other customer payments such as shipping and taxes.
Note that the following details DO NOT apply to orders shipped within the EU (i.e., from and to the EU).
Shipping EU-Bound Orders From Mainland China
Support From Advanced Logistics Program (No Additional Merchant Actions Required)
To support Mainland China-based merchants shipping orders to the EU and comply with EU VAT changes and customs declarations requirements, Wish recently began supporting a number of new EU destination countries via the Advanced Logistics Program, namely, the Czech Republic, Greece, Romania, Latvian, Slovak, Slovenia, Sweden, Poland, and Lithuania.
As such, for merchants shipping an Advanced Logistics Program order with the final destination in any of these EU countries, the program itself covers all necessary logistics and customs declaration requirements, and merchants do not need to take any additional actions other than following the current Advanced Logistics Program fulfillment processes and policies.
Support From WishPost (Certain Merchant Actions May Be Required)
For merchants shipping EU-bound orders with WishPost 3rd Party Logistics (3PL) channels, depending on the order’s consignment value, WishPost offers various support to help merchants with VAT remittance and customs declaration. Learn more about shipping to the EU from Mainland China.
Shipping EU-Bound Orders From Outside of the EU and Outside of Mainland China
Additional Order Information For Customs Declaration
When shipping any EU-bound orders from outside of the EU and outside of Mainland China, merchants are required to file/share additional order information with shipping carriers as a part of customs declaration. Learn more about shipping to the EU from outside of the EU and outside of Mainland China.
“Pay Customer VAT “PC-VAT” Required” Orders Carrier Requirements
EU-bound orders with a consignment value of the corresponding product (i.e., customer-paid product price) greater than €150 specifically are highlighted with an additional “Pay Customer VAT “PC-VAT” required” flag in Merchant Dashboard. Read an overview on paying customer VAT PC-VAT required and go to the "Orders Bound for the European Union."
Set Appropriate Attribute Fields for Customs
To allow merchants’ EU-bound orders to smoothly clear customs, merchants are encouraged to set the Condition, Customs HS Code, and Package Weight product attribute fields when adding new products shipping to the EU, as well as for their existing EU-bound products. This can be done either manually, via CSV file through the Merchant Dashboard, or with API.
Manually
1). Add New Products:
- When adding new products via Products > Add New Products, go to the "Listing details" section to set Condition (New, Used, Refurbished) from the drop-down menu.
- You may set Customs HS Code on the same page under the "Customs and logistics" section.
2). Edit Existing Products:
- When viewing existing products via Product > View All Products, scroll to the far right and click on the ellipses (three dots) to "Edit Listing." Scroll to the section "Listing details" to set Condition (New, Used, Refurbished) from the drop-down menu.
- To set the Customs HS Code, go to "Edit Listing" and locate the "Variations" section; under "Variation details," click to add/edit "Attributes."
- If the product has multiple variations, locate the Parent Sku to "Edit Listing" and set Customs HS Code, as this allows you to quickly set customs for each variation from one page.
Learn more about product attributes.
CSV File
Under Products > Add/edit products with CSV, you may upload a product CSV file with the Condition, Customs HS Code, and Package Weight product attribute columns.
API
Merchants may use the following v3 API endpoints to set the Condition, Customs HS Code, and Package Weight product attribute fields when creating or updating a product via API:
- Create a product: /api/v3/products
- Update a product: /api/v3/products/{id}
Please see our v3 API documentation for more information.
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