The Merchant Promotions Platform (Merchant Dashboard > Promotions > Merchant Promotions > Merchant Promotions Home) expands promotion offerings that may empower you to improve sales, user experience, customer experience, buyer retention, and Wish Standards ratings.
This is an evolving platform, so expect to see regular updates.
It is important to know that there are merchant and product requirements to participate in the Merchant Promotions Platform.
If you have questions about how to navigate/understand the promotions platform, please visit “Merchant Promotions Overview.”
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Click on the question to be taken to that particular answer:
2. What is the difference between Merchant Promotions Platform and ProductBoost?
3. How does the Merchant Promotions Platform work?
4. How do promotions types differ from one another?
8. How can a merchant find out if a submitted promotion is approved or rejected?
9. Can a pending, approved, or active promotion be modified or canceled?
11. What does a customer see when a promotion is active?
12. How best can I strategize/plan for using the new platform and its promotion tools?
13. Does the Merchant Promotions Platform increase product impressions or sales?
14. Can I use the Merchant Promotions Platform through a CSV file upload or ERP API?
15. I have a new product to promote, can I use the Merchant Promotions Platform?
16. How might the Merchant Promotions platform help Wish Standards' ratings?
19. Must a promoted product have the same % discount across every country it is sold?
21. Why is there strikethrough pricing after strikethrough pricing was discontinued?
22. Is there a timer that indicates when a promotion ends?
23. Where can I go to provide feedback about the Merchant Promotions Platform and promotion tools?
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1. What are the eligibility requirements to access the Merchant Promotions Platform and participate in promotions?
Merchant eligibility: The Merchant Promotions Platform is free to use for eligible merchants, which is defined as those with Platinum, Gold, and Silver tier status. This guideline aligns with the Wish Standards’ design to reward merchants that provide outstanding product quality and service to users and to encourage Bronze merchants to use Wish Standards Performance Dashboard information that may help elevate ratings.
Product eligibility: Products must meet particular eligibility requirements to participate in a promotion and each promotion type. Carefully review eligibility requirements prior to creating a campaign.
2. What is the difference between Merchant Promotions Platform and ProductBoost?
Merchant Promotions Platform is a promotion tool that is limited to eligible merchants, free to use, and offers an expanding range of promotion tools. ProductBoost, however, is an advertising tool, so there is currently a charge to use it, but it is open to all merchants.
For more information, see the ProductBoost FAQs and “How is ProductBoost different from Merchant Promotions platform?” for a side-by-side comparison.
3. How does the Merchant Promotions Platform work?
The Merchant Promotions Platform makes creating (and tracking) a promotion quick and easy. At a high level, the process looks like this:
- Select the promotion type
- Enter promotion details (note the times are Pacific time zone)
- Select eligible promotion products (and variations)
- Set Quantity
- Set product promotion % Discount (applies to the total price (product price + shipping price)
- Check and fix Rejected products (the platform prompts what to fix)
- Submit promotion for Wish approval
- Receive Approval/Rejection (within 24 hours)
During a promotion, the tool offers you access to promotion and product performance metrics. After a promotion ends, the history is available for your reference or to restart the promotion (dependent on a promotion’s product requirement "promotion history").
4. How do promotions types differ from one another?
Currently, the following promotion types are offered:
- Discount offers 5-80% off (on eligible products; % off applies to total price) for 7-21 calendar days.
- Flash Sale offers 15-80% off (on eligible products; % off applies to total price) for 12 hours, creating a sense of urgency for users.
- Event offers 15% or more off (on eligible products) for a promoted Wish event.
- The % off applies to total price for a specified duration while also allowing merchants to potentially receive additional exposure for their promoted products
As noted earlier, each promotion type also has different eligibility requirements for a product to be included in the promotion, so it is a good idea to familiarize yourself with those.
IMPORTANT: Products that do not meet eligibility requirements will be rejected from the promotion.
5. When creating a promotion, if a product is rejected for not meeting eligibility requirements, what happens?
If creating a promotion manually within the Merchant Promotion Platform — or uploading a CSV file — the platform provides a list of eligible products for that promotion type. This way, you know whatever products you choose are eligible for that promotion type. (See how to request a CSV file of eligible products.)
And once a promotion is submitted to the Merchant Promotion Platform, the platform prompts rejection messages for any products or product details that do not meet the promotion’s product requirements.
Another check is when you apply the promotion product details (i.e., % discount, applicable product variations and those % discounts, inventory (if applicable)). These details must meet the specific promotion requirements; otherwise, the platform prompts a rejection, and you are unable to proceed with creating the promotion until the error is fixed or the problematic product removed. (Note the rejection message offers direction on how to fix.) You are encouraged to view the list of the rejection reasons and their error messages ahead of submitting a campaign. This way, you can get ahead of any issues and save yourself time.
IMPORTANT: Throughout the promotion lifecycle, the platform conducts eligibility checks, which in turn could reject a product if it is found to be ineligible.
6. When creating a Flash Sale, it says “Wish will optimize the specific day and time range of your Flash Sale.” What does that mean?
Wish optimizes your preferred Flash Sale week, meaning that Wish will run the Flash Sale on a specific day and during a particular time range to try to help ensure that your Flash Sale runs when there is likely to be the most user traffic, and also to try to help avoid multiple Flash Sale promotions running simultaneously.
Wish provides the optimized run time of the promotion upon approval of the promotion (usually within 24 hours of submitting the promotion).
7. If I am not satisfied with the optimized time or date Wish assigns a Flash Sale, can it cancel or reschedule the Flash Sale?
At this time, there is no way to reschedule an approved Flash Sale promotion for a new time or date. However, you can cancel the promotion.
8. How can a merchant find out if a submitted promotion is approved or rejected?
After submitting a promotion, it can take up to 24 hours for Wish to approve the promotion. During that time, promotions live in the Pending Promotion tab. This tab, along with the Active Promotions tab, Cancelled Promotions tab, and History tab, can be accessed via the Merchant Promotions homepage.
In these tabs, depending on its “Status,” you can locate a promotion at any stage in its life cycle:
- Active Promotions:
- Active promotions (i.e., the promotion is actively running)
- Approved promotions that have not yet started
- Pending Promotions:
- Pending (i.e., promotions submitted within the last 24 hours and pending Wish approval)
- Cancelled Promotions
- Promotions that a merchant chose to cancel
- Rejected promotions
- History:
- Completed promotions (the promotion has ended)
Note: Flash Sale promotions will display the Wish optimized time and date once the promotion status is “Approved.”
If the promotion status is “Rejected,” it means that at least one product included in the promotion no longer meets the eligibility requirements; a rejected reason should accompany it.
When a promotion is “Rejected,” you can either fix the error (as noted by the rejection reason) or restart the campaign without the rejected products:
- Click on the ellipses (three dots) next to the “Rejected” status.
- Choose View promotion details, which opens to all campaign products.
- Click Restart Promotion Without Rejected Products.
9. Can a pending, approved, or active promotion be modified or canceled?
Merchants are advised against canceling or modifying an active promotion as it may impact user perception and hurt conversion.
After a promotion is submitted, only the % discount can be raised (it cannot be lowered), while product and shipping prices can be lowered (they cannot be raised). No other product modifications (e.g., product detail page, title, images) should be made as a change affects eligibility requirements and puts the product and promotion at risk of rejection.
See the Merchant Policy Merchant Policy "Product Promotions" for more information.
Discount modification to a pending promotion is done via Pending Promotions > Promotion Details. Hover the cursor over the % discount in the "Discount" column until the edit (pencil) icon appears. Click the edit icon to change the percentage.
Note: The Discount % applies to the total price (product price + shipping price).
Event promoted products cannot be removed/canceled from the event once they have been approved.
You can cancel a promotion, though are advised against canceling an active promotion.
To cancel, go to the Promotion Details page, scroll to the top or bottom of the page and click Cancel promotion. A pop-up box appears and asks you to select a reason from a drop-down box. The Comment field is optional; information provided may help Wish improve future features and tools in the Merchant Promotions Platform.
10. What is meant by the lowest price must be set in the past 30 calendar days for a promoted product?
This is best explained by example. Please see the article “Product price update policies: details and examples,” which offers examples showing both acceptable and unacceptable price change scenarios.
11. What does a customer see when a promotion is active?
Promotions appear in the new “Deals” section on the Wish app. Customers can access and interact with “Deals” in a variety of ways across the site, and personalization (suggested products based on a customer’s previous purchases) will be strengthened over time.
Here are a few examples of what this may look like:
“Deals” page ("Flash Sale" is specific to Flash Sale products, whereas “Shop daily deals” includes a mix of promotions.)
12. How best can I strategize/plan for using the new platform and its promotion tools?
If new to the Merchant Promotions Platform or selling on Wish:
- Read the article, "Merchant Promotions Overview."
- Follow all Wish Standards’ guidelines to maintain or improve ratings.
- Spend on ProductBoost to try to gain sales and reviews (if launching new products).
- Assess inventory and plan a strategy to determine the best promotion/advertising tool(s) to use.
- Prepare promotion-eligible products by checking, updating, and finalizing product listing details (i.e., images, descriptions, product and shipping prices, etc.)
13. Does the Merchant Promotions Platform increase product impressions or sales?
Wish cannot guarantee that the Merchant Promotions Platform will increase impressions or sales. Rather, Wish’s optimized ranking system is intended to display the personalized deal to users. (To boost product impressions, please refer to our advertising product, ProductBoost.)
The Merchant Promotions Platform is an opportunity for merchants to promote their best products and try to stand out to users in the “Deals” section and (for Event) in-app banner.
14. Can I use the Merchant Promotions Platform through a CSV file upload or ERP API?
Yes, eligible merchants can visit the Wish Marketplace API and follow instructions to create a promotion via API or visit the Help Center and follow instructions to create a promotion using CSV.
15. I have a new product to promote, can I use the Merchant Promotions Platform?
Event is the best promotion type to currently use for a brand-new product because product eligibility for an Event promotion does not require sales history or product ratings.
Other promotion types, however, require that a product has a product rating (see Promotion Requirements and Rejections). The intention of these promotion types is to try to help grow existing sales.
Another great option is to advertise new product(s) via Wish's ProductBoost, which is available to all merchants. With its new cost-per-click charge method and improved data insights, ProductBoost offers more opportunities to increase user traffic and engagement.
16. How might the Merchant Promotions platform help Wish Standards' ratings?
Promotions offer opportunities to generate customer interest, conversion, and potentially sales. With additional sales comes more opportunity to improve fulfillment and customer service. If deals and service are great, customers might then leave a great review and rating as well as become a loyal shopper. All of these factors can have an impact on Wish Standards’ ratings.
17. I am a Bronze tier merchant. How can I become eligible if it cannot promote products to raise my Wish Standards’ tier?
Wish Standards' ratings (and tiers) are affected by many factors other than just sales. Merchants can increase ratings by improving user service, fulfillment, product detail listings, product offerings, reviews, etc. The advantages of leveling up to a Platinum, Gold or Silver tier extend beyond the use of the Merchant Promotions Platform, so it is beneficial for you to look at your business from a holistic perspective, use the Wish Standards Performance Dashboard for insight and guidance, and work with your Account Manager to seek out growth opportunities.
Also, you have access to Wish advertising tools (ProductBoost, CollectionBoost) for additional product awareness. With ProductBoost’s new cost-per-click charge method and improved data insight, the advertising opportunities are better than ever on Wish.
18. What are the implications if I change from eligible (Platinum, Gold, or Silver tier) to ineligible (Bronze tier)?
If your tier shifts from eligible to ineligible, then you immediately lose access to the Merchant Promotions Platform. This could result in the following scenarios:
- If a campaign is submitted and pending approval, the campaign is “Rejected.”
- If a campaign is active, it is stopped and the status reassigned as “Rejected.”
- If a campaign has ended, and you want to access performance data, you cannot access that campaign performance data until you raise your tier to eligible status (i.e., Platinum, Gold, or Silver) to regain platform access.
Please note that your promotions history will remain intact within the Merchant Promotions Platform, regardless of eligibility. Therefore, if a pending/active campaign is rejected due to a change in tier/eligibility status, you (once eligibility is regained) can go into the platform and resubmit the promotion.
Wish Standards' tiers update gradually, so you should regularly refer to your Wish Standards Performance Dashboard to review tier placement and current progress ahead of the next tier update. Also, keep in mind that you are notified when/if your tier levels up or down.
Learn more about Wish Standards' tiers and program.
19. Must a promoted product have the same % discount across every country it is sold?
For an Event, yes, the products must adhere to the same % discount across each "Country" you have included in the Event. However, Event products are not restricted to the same promotion history requirements as other promotion types.
With other promotion types, you can offer the same product at different discounts in different countries during the same period. If a discount ends, you may not be able to offer the same product at the same discount again in the same country for 30 days (dependent on a promotion’s “promotion history” eligibility requirement). However, you may offer it at a steeper discount (in the same country) after the promotion ends, or promote the product at the same discount but in a different country.
20. What is the logic for setting the Discount minimum at seven days? Why is there no option for a weekend/48-hour Discount?
The seven-day minimum offers users more time to discover these deals. We are working on improving traffic (via emails and other sources) to shorten the deal time.
21. Why is there strikethrough pricing after strikethrough pricing was discontinued?
Strikethrough pricing still exists, but it is reserved only for Merchant Promotions Platform-related promotions. (Note: Exceptions are the Wish app/website for France, French islands, and Hungary customers, which does not display strikethrough pricing.) Merchant Promotion Platform discounts display a strikethrough on the merchant-set original product price with the discounted merchant-set promotion price in orange (to note that the product is a "Deals” product).
22. Is there a timer that indicates when a promotion ends?
Yes, on the feed tile and product listing page, Wish optimizes by quantity sold or time remaining (e.g., 20% claimed, 30 minutes remaining).
23. Where can I go to provide feedback about the Merchant Promotions Platform and promotion tools?
Feedback is welcome! Please reach out to your Account Manager with any improvements and/or issues/bugs found.
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