Please note that this article pertains only to store verification for merchants based in Mainland China. For merchants based outside of Mainland China, See "Verify Your Store" for merchants based outside of Mainland China and the EEA.
Verifying your store helps ensure the security of your account and may unlock certain merchant features. Once you submit your verification request — and Wish approves (within a few business days) — your products may start to receive impressions and, as a result, sales.
This article guides you through the requirements to verify your store in the Merchant Dashboard so that you can begin to sell on Wish.
It is advised to read this article in full so that you have all requirements ready to verify your store.
In this article:
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Before You Begin
If you signed up with Wish prior to April 7, 2022, you will need to determine whether your account type is “business merchant” (e.g., sole proprietor, company, LLC, LTD/Unltd, LP, LLP) or “individual merchant” (e.g., unincorporated individual), as process flows slightly vary.
For business merchants, verification requires you to provide the following documents to verify both your business and yourself (or a legal business representative):
- Business license
- Government-issued ID card
For individual merchants, verification requires you to provide the following document to verify yourself:
Document Requirements
Requirements include that documents be:
- Current/valid
- Aligned in your native language
- Aligned with the name and address you populated and confirmed in your contact information
- All Merchant Dashboard verification fields asking for name and address as well as every document/ID proof that you upload must match. Any discrepancies in name or address may result in rejection of your verification request.
In addition to the above, ID documents must also meet these requirements:
- The photo must match the appropriate person (i.e., the business owner/yourself or the legal business representative)
- The country on the ID card must match your selected country (see “Confirm your contact information,” below) and where you are a citizen/resident
Digital Upload Requirements
You must upload your business and ID documents to the Merchant Dashboard in order to verify your store. It is advised to have your digital files ready before you begin the verification process.
If you need to digitize physical documents, you can do so by taking a digital image (e.g., with a phone’s camera or digital camera) of the original document.
Requirements include that uploaded documents be:
- Formatted as a JPEG or PNG
- Sized to less than 5MB
- Complete (i.e., front and back of documents/cards, all text, and any signatures)
- Untouched (i.e., edited photos are prohibited)
In addition to the above, ID documents must also meet these requirements:
- Photos must be in color (black and white images are rejected)
- There must be at least three photos of your ID:
- Front of the ID
- Back of the ID
- Photo of yourself holding the ID, with the front of the ID displayed (please refrain from using a selfie/mirror mode photo)
Verify Your Store
The following guidance should help you accurately populate the Merchant Dashboard verification fields and upload the appropriate documents.
IMPORTANT: If you have more than one store account, we strongly encourage you to link multiple store accounts before starting the verification process.
Start the Verification Process
There are two ways you can start the verification process.
- Use the personalized sign-up link that Wish emailed you after your request to sell on Wish was accepted.
- Log in to the Merchant Dashboard; locate “Things to do” and click on “Verify Store” or “Re-verify your account.”
Verification Process Overview
This table gives an overview of each section and what is requested.
1 |
Confirm Your Contact Information |
Confirm the following:
|
2 |
Select Your Account Type |
This step is only for merchants that signed up with Wish prior to April 7, 2022.
|
3 |
Provide Proof of Identity |
See below. |
a. Business Merchant |
Business information:
|
|
ID photo verification:
|
||
b. Individual Merchant |
ID photo verification:
|
|
4 |
Review |
Review and submit your information. |
1. Confirm Your Contact Information
These fields automatically populate with the information you provided during sign-up. As noted earlier, the name and address on your verification documents must match “Contact information,” so be sure that every field is populated correctly.
IMPORTANT: Make sure the country is correctly populated since your selection on this page is permanent. Declaring an incorrect country will result in the incorrect tax treatment of your sales.
Note that your primary business address must also be located within your selected country.
2. Select Your Account Type
As previously noted, if you signed up with Wish prior to April 7, 2022 you will need to determine whether your account type is “business merchant” (e.g., sole proprietor, company, LLC, LTD/Unltd, LP, LLP) or “individual merchant” (e.g., unincorporated individual), as process flows slightly vary.
3. Provide Proof of Identity
a. Business Merchant
Prior to uploading your proof, be sure it meets all guidelines under document requirements and digital upload/photo requirements.
Business Informationb. Individual Merchant
Prior to uploading your proof, be sure it meets all guidelines under document requirements and digital upload/photo requirements.
ID Photo Verification
An ID is personal identification with a photo and must be your government-issued ID card. Take careful note of the digital upload/photo requirements.
4. Review & Submit
To ensure faster processing and Wish acceptance, be sure to review all entered information. Once you check the box to confirm everything is accurate and click “Submit,” you will either see a “Thank you” confirmation with a button to "Continue Account Setup" or an error pop-up box asking you to review again (in the case something is missing or uploaded incorrectly).
After you submit your store verification request, Wish processes and reviews it within a few business days. You may view the status of your store verification request at any time in the Merchant Dashboard > Settings > Account > Seller Profile. If your store verification request is successful, you will see the verification status “Approved.” Once your store is successfully verified, your products can start to receive impressions, and you may also have access to additional merchant features.
If your store verification request is unsuccessful, you will see the verification status "Needs Attention," along with a list of items that did not meet the requirements for successful store verification. If this happens, you may resubmit your store verification request by clicking “Resubmit” and providing the correct information.
Note: Personal information provided during the store verification process is confidential; users only see a merchant name, ratings, and how long a store has been on the Wish app/Wish.com.
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