Please note that this article pertains only to store verification for “individual” merchants based outside of Mainland China and the European Economic Area (EEA).
If you are an individual merchant (unincorporated individual) and need to verify your store, this article can help guide you through that process within the Merchant Dashboard.
Note: The step to Select Your Account Type > “individual merchant” is only for merchants who signed up with Wish prior to April 7, 2022.
Prior to verifying your store, be sure to read the article “Verify Your Store” -- especially the section "Before You Begin" -- so that you have the necessary documents formatted properly and ready to upload.
If your account type is “business merchant,” you must go to the article linked above for business merchant-specific store verification guidance.
This table gives an overview of the verification process, listing each section and what is requested.
Select individual merchant or business merchant
If selecting business merchant, stop reading this article and go to “Verify Your Store” for business merchant-specific guidance.
| Provide Proof of Identity
Valid ID photos
Review, confirm, and submit
Confirm Your Contact Information
These fields automatically populate with the information you provided during sign-up. As noted earlier, the name and address on your verification documents must match “Contact information,” so be sure that every field is populated correctly.
IMPORTANT: Make sure the country/region of domicile is correctly populated since your selection on this page is permanent; declaring an incorrect country/region of domicile will result in the incorrect tax treatment of your sales.
The individual merchant country/region of domicile is the country or place where you have a fixed legal address or permanent residence.
Note that your primary business address should also be located within your country/region of domicile.
Select Your Account Type
Your account type options are either business merchant (e.g., sole proprietorship, company, LLC, LTD/Unltd, LP, LLP) or individual merchant (unincorporated individual).
As previously noted, if you are a business merchant, please stop reading this article and instead go to “Verify Your Store” for business merchant-specific guidance.
Provide Proof of Identity
Prior to uploading your proof, be sure it meets all guidelines under document requirements and digital upload/photo requirements.
Please ensure that the name provided in this section matches the ID that you upload.
Valid ID Photos
A valid ID should be of you, and can be any form of your own personal identification that is listed as an acceptable document for the country where your primary business is located. Take careful note of the digital upload/photo requirements.
Review & Submit Verification
To ensure faster processing and Wish acceptance, be sure to review all entered information. Once you check the box to confirm everything is accurate and click “Submit,” you will either see a “Thank you” confirmation with a button to "Continue Account Setup" or an error pop-up box asking you to review again (in the case something is missing or uploaded incorrectly).
After you submit your store verification request, Wish processes and reviews it within a few business days. You may view the status of your store verification request at any time in the Merchant Dashboard > Settings > Account > Seller Profile. If your store verification request is successful, you will see the verification status “Approved.” Once your store is successfully verified, your products can start to receive impressions, and you may also have access to additional merchant features.
If your store verification request is unsuccessful, you will see the verification status "Needs Attention,” along with a list of items that did not meet the requirements for successful store verification. If this happens, you may resubmit your store verification request by clicking “Resubmit” and providing the correct information.
Note: Personal information provided during the verification process is confidential; users only see a merchant name, ratings, and how long a merchant has been on the Wish app/Wish.com.