There are several ways to help you increase sales on Wish. You may leverage a few programs offered by Wish - such as ProductBoost, CollectionBoost, Price Drop, Clean Image, and more - to potentially boost your products' impressions and sales.
Other than the above, below are several general guidelines that help you improve your product listings to attract more customers and sales.
1. Keep your product prices low
Value-conscious customers around the globe have been coming to Wish for years to find the products they use and love. Keeping your prices competitive while offering high-quality products therefore attracts Wish customers the most and keeps them coming back to your store.
You may edit your product prices to offer low and attractive product and/or shipping prices. You can also create Price Drop campaigns to further gain potential impression and sales increases for your products. Learn more about starting Price Drop campaigns for your products here.
2. Add sizes and colors to your products
Providing customers with the options to select various sizes and colors of your products impove their experience and help them find the product variations that best suit their needs, which in turn can lower your refund rate and decrease the number of customer support tickets.
Click here to learn more about adding or editing your products' sizes and colors. You can even use the Size Chart feature to provide accurate sizing of your apparel products, potentially increasing conversions, reducing returns, and improving your customer’s experience.
3. Upload high-quality images
Clear and high-quality images that highlight your products and tell a product story are most likely to make your products stand out on the image-heavy customer feed in Wish app and wish.com.
In addition, with just a few simple clicks, selecting a "clean image" for your products may help further expand your products' reach beyond Wish. Learn more about selecting a "clean image" for your products here.
4. Add extra images
Customers are more likely to trust and buy a product if tere are extra images showcasing various details, angles, use cases, or benefits of the product. Data has shown a potential boost of 15-20% in sales when four or more extra photos arer added for a product.
5. Add demo videos to make your product story come alive
To help you best demonstrate and tell the story of your products to interested customers around the globe, Wish’s demo video feature allows you to upload a brief video that highlights the functionality, use cases, and benefits of a product that you are selling.
Products with high-quality and delightful demo videos attract customers further, help you generate more sales, and increase product visibility. For a limited-time and available to select merchants, products with approved demo videos and are included in ProductBoost campaigns can enjoy a Bonus Budget to further maximize their exposure on Wish.
Learn more a bout demo videos and the limited-time Bonus Budget ProductBoost promotion here.
6. Ship worldwide
Over 50% of Wish orders are shipped to customers outside of the United Statates. To gain customer base from more regions and countries of the world, you may choose to increase your global sales by shipping worldwide or destinations of your choice.
To establish or adjust your stores' Shipping Settings, first navigate to Merchant Dashboard Account > Shipping Settings page. You can configure the shipping destinations for your store. Learn more about using this page here.
You may also update your Shipping Settings via API PUT /api/v3/merchant/shipping_settings.
In addition, you may also configure the shipping setting and shipping options on a product level, as needed. Learn more here.
To help you set up your logistics and shipping infrastructure to ship worldwide, Wish also provides you with the following functionalities, options, and programs:
- The ability to set up your Primary and/or Secondary warehouses to store inventory across the globe.
- Wish Express program that offers you additional benefits for providing your customers with express shipping & confirmed delivery.
- Fulfillment By Wish and Fulfillment By Store programs that take care of stocking, packing, and shipping of your inventory directly.
- Other logistics solutions such as WishPost and Advanced Logistics Program (available to merchants shipping from Mainland China only).
Please also familiarize yourself with various product and tax regulations when considering shipping internationally.