To help merchants best demonstrate and tell the story of their products to interested customers around the globe, Wish’s demo video feature allows you to upload a brief video that highlights the functionality, use cases, and benefits of a product that you are selling. This article walks you through how to upload a demo video, some of the best practices of creating a demo video that has the best chance of attracting your customers, and how your videos will be shown to customers. Starting March 29, 2021 Pacific Time, your demo videos will be shown to global customers on the product Details page in the Wish Android app and Wish iOS app.
How to upload a demo video for your products on Wish
You may upload demo videos for your products manually on Merchant Dashboard, via API, CSV, or in several ERPs.
1. To manually upload on Merchant Dashboard, first navigate to Products > Demo Videos page:
Next, you will enter a page where you can add demo videos for a list of your active products:
Please be sure to switch to the "Best Practices" tab and read through the information before you upload a demo video. This tab contains a great amount of guidance on what is considered a high-quality demo video that has the best chance of increasing your products’ appeal in front of your customers; be sure to take advantage of the information it provides:
Back to the "Upload Videos" tab, once you select a product to which you’d like to add a demo video, click “Add Demo Video” to proceed to a popup modal, shown below:
In this popup modal, you may either upload a video file or link to a video URL. You can crop your video to the 9:16 vertical ratio directly in the modal here too, if your original video is not of this size:
In addition, if you add a video URL, you may preview the video in this modal directly:
Please focus on bringing the product to life via your video! Note the following details:
- Your demo-style video should be 30 seconds or less. Long commercial-style video generally does not do a good job highlighting the features, use cases, and benefits that your products can bring to your customers. As such, if you upload a video longer than 30 seconds, you will receive an error message in this modal, and will not be able to proceed further.
- Only upload videos that are smaller than 50 MB in size. You will receive an error message if the video you upload is 50 MB or above.
- Only upload videos with a resolution of 480p or higher to clearly showcase your products. Low-resolution videos under 480p will be rejected automatically. Ideal resolution is 1080p or above.
- Do not include embedded text, graphic overlays, or animated effects in your demo video either. Learn more about some of the best practices of demo video below.
Note that you can also take your product demo video directly on your smartphone. To learn more, please visit this article.
Lastly, please note that you may only add one video to one product. The final demo video shown to customers will be soundless and play on a continuous loop. So don’t worry about removing audio from your video before you upload it here.
Once you complete the video upload, please click “Save” to proceed.
Then you will be redirected to the main Demo Videos page, where you may update your existing demo video or add a new one for another product.
2. To upload a demo video via API, please see the information below:
When creating a new product listing, you are able to add a Demo Video by specifying a demo_video_asset_url field in our /api/v2/product/add endpoint. In this field, please provide a url where a demo video of your product can be downloaded. Please note that links to hosting services like Youtube, Amazon.com, Ebay, Etsy are not valid.
To add a demo video to an existing product listing, please specify a demo_video_asset_url field in our /api/v2/product/update endpoint. In this field, please provide a URL where a demo video of your product can be downloaded. Please note that links to hosting services like Youtube, Amazon.com, Ebay, Etsy are not valid.
Please visit this API documentation to learn more.
3. You may also upload demo videos for multiple products at once via CSV.
Please first create a CSV file for your product feed and add a column titled “Demo Video Asset URL” to fill in the corresponding URL where a demo video of your product can be downloaded. Please note that links to hosting services like YouTube, Amazon.com, eBay, Etsy are not valid URLs to input here.
You may find an Example CSV with the “Demo Video Asset URL” column added and filled in on the Products > Add New Products > Product CSV File page or the Products > Edit Existing Products > Product CSV File page:
Once you finalize your product upload or product update CSV file with newly-added demo video URLs, you may upload it via the Products > Add New Products > Product CSV File page or the Products > Edit Existing Products > Product CSV File page, per normal CSV upload process. You may learn more about how to upload a CSV file to add or update products in this and this article.
4. To upload a demo video via ERP, please see the information below:
Currently, a number of ERPs mainly used by merchants based in Mainland China (Dianxiaomi, Tongtool, etc.) have completed integration with Wish to support merchants in uploading demo videos directly in ERPs.
For the operational process within the ERP dashboard to upload demo videos, you may contact your ERPs directly.
Demo video statuses and reasons for rejection
After you upload your demo videos, the Demo Videos page on Merchant Dashboard will show you the status of each video you upload, along with reasons the video is rejected by Wish.
Specifically, your demo video may show the following Status:
- Pending review: the video is being reviewed by Wish
- Processing: Wish is currently preparing this video for display on Wish Android app and Wish iOS app (starting March 29, 2021 PT)
- Active: the video is playing live on Wish Android app and Wish iOS app (starting March 29, 2021 PT)
- Rejected: the video has been rejected
You may also filter your demo videos by their current status:
If your video shows "Rejected" status, this page also surfaces to you the Reason for rejection for your information. Specifically, your video may be rejected for the following reasons:
- Video quality is low
- Video is not related to the product listing
- Rotation/orientation is incorrect (e.g., upside down)
- Video refers customers off of Wish
- Video shows a person talking and relies on sound/audio
- Video shows factory scenes instead of the product itself in use
- Video too short (less than 5 seconds)
- Video too long (more than 30 seconds)
- Contains hateful symbols
- Contains obscene and/or graphic content
- Contains nudity
- Contains non-English text
- Video is blurry (low-resolution or not enough lighting)
- Video infringes on others' Intellectual Property rights
You may click "View details" as shown in the screenshot above to learn more details about the specific reason for rejection in the popup modal that follows.
Best practices of demo videos and examples
Now you know how to upload a demo video to your product listings on Wish, let’s look at some best practices of demo videos that can bring more customer interest to your products and really bring your products to life.
1. Product categories that can benefit the most from a demo video
Based on our research, a demo video will be the most beneficial to highlighting the stories, features, and uses cases of the following product categories:
- Accessories: wallets, bags, jewelry, watches, etc.
- Make-up and beauty products
- Home goods: decor, supplies, baking equipment, etc.
- Novel gadgets
- Phone gadgets and upgrades
- Children’s toys
- Workout equipment
- Pet toys and accessories
A demo video will unpack these products for your customers and help them truly visualize what it would be like for them to use and benefit from your products in their daily lives.
2. Common themes to include in your demo video to make it stand out
The themes and strategies of your demo video make a difference! Take the following approaches to make your video stand out:
- Tell a story of your product via the demo video
- A Demo video is essentially another channel for you to tell your brand and product stories, in addition to product images, title, description, and more.
- As such, consider your demo video as a way to further showcase your product in use (with its details, functions, and use cases highlighted) to help customers envision using it themselves.
- Your demo video is also a way for you to highlight your brand values, quality, and promises to your customers, along with any creative details of your product that your customers will love.
- Keep the video short and sweet
- Do not upload a demo video that’s longer than 30 second - keep things short and sweet to best attract your customers’ immediate attention.
- Make it human!
- Your goal is to make the video content feel relatable and trustworthy to your customers
- Include emotionally compelling elements - highlight joy, fulfillment, charm, humor, wonder, and more in your demo video to delight and inspire your customers
- Use your videos to address commonly asked questions
- Elaborate and expand on your product description, titles, or even images via a demo video to overcome language barriers in the written description of your products and make your products truly global.
- Showcase the product in various angles and scales to provide a 360 view of it.
- Highlight unique design features or materials of your products as well.
3. Other creative tips for your demo video:
- Use high-resolution videos so your products are clearly demonstrated
- Demo videos must have a minimum resolution of 480p, ideally 1080p or above so that your customers can clearly see the videos.
- Optimize lighting so your customers can clearly see the products in the demo videos.
- We recommend filming in a space that has plenty of indirect natural light.
- Avoid harsh or direct light, particularly from behind or in front of the product, as this will create a silhouette.
- Use vibrant colors and make your video stand out and fun
- Be sure that your video showcases a consistent brand voice and tone with the rest of your product listings, such as description, title, images, and more.
- Avoid text and graphic overlay or animation effects in your demo video - they can crowd the video and potentially confuse your customers.
4. Sample demo video strategies per product category:
Combining the three best practices above, here we share a few sample strategies for particular product categories:
- Home and Living: Home and living product videos are most successful when they showcase the quality and craftsmanship of the item, or show how it works. Consider showing the scale and materials.
- Bath and Beauty: Show the item in use.
- Jewelry and Accessories: Showing the item on a model can help customers see movement, scale and details of the item. For products with an interior, like bags and purses, consider including the interior and showcase and special features like pockets or special details. You can also see props to show the storage capacity of a bag.
- Clothing and Shoes: Videos of these products on a model can help customers understand how a product hangs and moves. Use close up shots to show material details, textures, and quality.
- Wedding and Party: Highlighting the details and craftsmanship are key for wedding and party products. Using lifestyle videos/photos can also be helpful, as they show how a product can come to life in a real-life setting.
- Craft Supplies: Zoom in and provide an up-close angle that highlights details, materials, and textures. You can also show these items in use, for example, if you are selling yarn, consider showing it in use with a knitting project.
- Art and Collectibles: Using a staged lifestyle image can help show the scale.
- Toys and Games: Focus on showing what makes this game fun and unique. You can show it in use, and also consider showing the pieces that are included.
5. Success demo video examples:
We created the following example demo videos to further show you what a successful video looks like. Check them out:
6. Demo video content policy:
Last but not least, to ensure that all contents provided by merchants adhere to the Merchant Policies and Wish’s Terms of Services, we ask that demo videos be compliant with a series of content policies. Please visit this article for more information.
Where will my videos be shown to Wish customers?
Starting March 29, 2021 Pacific Time, your demo videos reviewed and approved by Wish will be shown in the Wish Android app and Wish iOS app to customers around the globe (starting with select iOS app users, with full rollout occurring over the course of a few days after March 29, 2021 Pacific Time). When customers click on the product, the video will then automatically play on the Details page (see screenshots below).
Bonus Budget for ProductBoost Campaigns
To help merchants generate sales, maximize their product visibility, and better promote their listings on Wish, select merchants may now take advantage of a limited-time ProductBoost promotion, Bonus Budget, effective from March 25, 2021 12:00AM UTC to June 18, 2021 00:59AM UTC.
Bonus Budget is a limited-time ProductBoost promotion available to select merchants only, at no additional cost to the merchants. If you have been selected to take advantage of this promotion, we strongly encourage you to continue uploading demo videos and take advantage of Bonus Budget to receive potentially increased impressions for your products.
Specifically, we will apply a bonus budget amount of 10% of your ProductBoost campaign’s original budget to your total budget, if your ProductBoost campaign meets the following requirements:
- The ProductBoost campaign is scheduled to start or auto-renew before June 18, 2021 1:00AM UTC.
- All products within the campaign have demo videos with “Active” status shown in Merchant Dashboard Demo Videos page (i.e., the video is approved by Wish and actively shown to customers).
The amount of the bonus budget spent during the campaign will be proportional to the total actual spend of the campaign (see below for an example).
Bonus Budget Spend Example:
Your ProductBoost campaign is scheduled to start or auto-renew before June 18, 2021 1:00AM UTC and all products that you selected to run this campaign have “Active” demo videos, then you will be able to receive a 10% Bonus Budget rate. If you set a budget of $100 for the campaign, a bonus of $10 will be added to your original budget of $100. After clicking Save campaign, you will have a total budget of $110 available to spend on the campaign. Your campaign runs and results in $90 of your total budget being spent. The bonus budget that was initially added to your original budget will be spent to proportionally match your now lowered total budget spend. To calculate the final used bonus budget, we use the following formula:
Total Budget Spend * (Bonus Budget / Total Budget) = Final Used Bonus Budget
For the above example, this would be:
90 * (10/110) = 8.18
Your final used bonus budget here is $8.18. You will only be charged $81.82 (original budget $100 minus the bonus budget spent of $8.18), as the bonus budget is applied to the total budget spend amount.
Per the above example, merchants will not be charged for their final used bonus budget, and will only be charged for their original spend amounts for their campaign. Bonus Budget will automatically apply when a merchant creates or auto-renews a ProductBoost campaign that meets the requirements mentioned above. No additional action is necessary to apply Bonus Budget.
Merchants can view a breakdown of Bonus Budget for their active and finished campaigns in ProductBoost > Campaign Details in Merchant Dashboard.
We hope you make the most out of our Demo Video feature to make your products come to life! Please provide any feedback to your Account Manager about this feature as well.