Uploading videos for your products (displayed to customers in Wish Clips and product Details pages)

To help merchants best demonstrate and tell the story of their products to interested customers around the globe, Wish’s video feature allows you to upload a brief video that highlights the functionality, use cases, and benefits of a product that you are selling. This article walks you through how your videos will be shown to customers, how to upload a video, and some of the best practices of creating a video that has the best chance of attracting your customers.

Where will my videos be shown to Wish customers?

1. Wish Clips

Your existing and newly uploaded videos (that have been reviewed and approved by Wish) may be selected by Wish to appear to certain customers* in the Wish Android app via Wish Clips. Wish Clips videos play in an interactive, scrollable video feed via a dedicated tab in the Wish Android app, seen in the below videos:

Wish Clips will also appear in the home page feed of the Wish Android App, seen below:

Wish Clips videos are shoppable, meaning that customers viewing a Wish Clips video are able to click to view product details, view the merchant store, and add the featured product directly to their cart. Note that a product must be in stock and enabled for sale in a merchant store to be shown in Wish Clips.

As Wish Clips videos have their own dedicated tab in the Wish app, products with engaging and effective Wish Clips videos (see our “Best practices of videos and examples” section below) have the potential to quickly gain more impressions (and potentially sales) due to the prominent and compelling placement of Wish Clips in the Wish app.

If you’ve already uploaded eligible product videos to Wish, they may now be a part of Wish Clips and are potentially being shown to applicable customers! Please note that while not all eligible uploaded videos are guaranteed to be shown in Wish Clips, all eligible uploaded videos will be shown in the product Details page (detailed in the below section).

*Please note that Wish Clips is currently only available to a small percentage of customers on the Wish Android app in the following countries:

• Australia
• Brazil
• Canada
• France
• Germany
• Italy
• Japan
• United Kingdom
• United States

We will be rolling out Wish Clips in intervals to a larger percentage of customers over the next few months, and in January 2022 we are aiming to have Wish Clips available for 50% of Wish Android app users in the above-listed countries. In Q1 2022, we are aiming to start rolling out Wish Clips to Wish iOS app users (detailed timeline is subject to change, we will promptly notify merchants as needed)

2. Product Details Page

Your videos (that have been reviewed and approved by Wish) will be shown in the Wish Android app and Wish iOS app to customers around the globe. When customers click on the product, the video will then automatically play on the Details page:

Videos successfully uploaded to the product Details page are eligible to display in Wish Clips to certain customers using the Wish Android app (see above section for more details).

How to upload a video for your products on Wish

You may upload videos for your products manually on Merchant Dashboard, via API, CSV, or in several ERPs.

1. To manually upload on Merchant Dashboard, first navigate to Products > Demo Videos page

Next, you will enter a page where you can add videos for a list of your active products:

Please be sure to switch to the "Best Practices" tab and read through the information before you upload a video. This tab contains a great amount of guidance on what is considered a high-quality video that has the best chance of increasing your products’ appeal in front of your customers; be sure to take advantage of the information it provides:

Back to the "Upload Videos" tab, once you select a product to which you’d like to add a video, click “Add Demo Video” to proceed to a popup modal, shown below:

In this popup modal, you may either upload a video file or link to a video URL. You can crop and align your video to the 9:16 vertical ratio directly in the modal here too, if your original video is not of this size:

In addition, if you add a video URL, you may preview the video in this modal directly:

Please focus on bringing the product to life via your video! Note the following details:

• Your video should be 30 seconds or less. Long commercial-style video generally does not do a good job highlighting the features, use cases, and benefits that your products can bring to your customers. As such, if you upload a video longer than 30 seconds, you will receive an error message in this modal, and will not be able to proceed further.
• Only upload videos that are smaller than 50 MB in size. You will receive an error message if the video you upload is 50 MB or above.
• Only upload videos with a resolution of 480p or higher to clearly showcase your products. Low-resolution videos under 480p will be rejected automatically. Ideal resolution is 1080p or above.
• Do not include embedded text, graphic overlays, or animated effects in your video either. Learn more about some of the best practices of video below.

Note that you can also take your product video directly on your smartphone. To learn more, please visit this article.

Lastly, please note that you may only add one video to one product. As previously stated, videos successfully uploaded for a product will display on the product Details page in the Wish Android app and Wish iOS app, and are eligible to display in Wish Clips to certain customers using the Wish Android app. The final video shown to customers will be soundless and play on a continuous loop. So don’t worry about removing audio from your video before you upload it here.

Once you complete the video upload, please click “Save” to proceed.

Then you will be redirected to the main Demo Videos page, where you may update your existing video or add a new one for another product.

2. To upload a video via API, please see the information below:

Upload via v2 API

When creating a new product listing, you are able to add a Video by specifying your video URL in the demo_video_asset_url field in our /api/v2/product/add endpoint. In this field, please provide a url where a video of your product can be downloaded. Please note that links to hosting services like Youtube, Amazon.com, Ebay, Etsy are not valid.

To add a video to an existing product listing, please specify your video URL in the demo_video_asset_url field in our /api/v2/product/update endpoint. In this field, please provide a URL where a video of your product can be downloaded. Please note that links to hosting services like Youtube, Amazon.com, Ebay, Etsy are not valid.

Please visit this API documentation to learn more.

Upload via v3 API

When creating a new product listing, you are able to add a video by specifying your video URL in the url field (located in the video object) in our /api/v3/products endpoint. In this field, please provide a url where a video of your product can be downloaded. Please note that links to hosting services like Youtube, Amazon.com, Ebay, Etsy are not valid.

To add a video to an existing product listing, please specify your video URL in the url field (located in the video object)  in our /api/v3/products/{id}. In this field, please provide a URL where a video of your product can be downloaded. Please note that links to hosting services like Youtube, Amazon.com, Ebay, Etsy are not valid.

Please visit this API documentation to learn more.

3. You may also upload videos for multiple products at once via CSV.

Please first create a CSV file for your product feed and add a column titled “Video URL” to fill in the corresponding URL where a video of your product can be downloaded. Please note that links to hosting services like YouTube, Amazon.com, eBay, Etsy are not valid URLs to input here.

Once you finalize your product upload or product update CSV file with newly-added video URLs, you may upload it via the Products > Add/Edit Products with CSV page, per normal CSV upload process. You may learn more about how to upload a CSV file to add or update products in this article. You can find an example CSV on the Products > Add/Edit Products with CSV page.

4. To upload a video via ERP, please see the information below:

Currently, a number of ERPs mainly used by merchants based in Mainland China (Dianxiaomi, Tongtool, etc.) have completed integration with Wish to support merchants in uploading videos directly in ERPs.

For the operational process within the ERP dashboard to upload videos, you may contact your ERPs directly.

Video statuses and reasons for rejection

After you upload your videos, the Demo Videos page on Merchant Dashboard will show you the status of each video you upload, along with reasons if the video is rejected by Wish.

Specifically, your video may show the following Status:

• Pending review: the video is being reviewed by Wish
• Processing: Wish is currently preparing this video for display on the products Detail page of the Wish Android app and Wish iOS app, and for eligibility to play live in Wish Clips on the Wish Android app
• Active: The video is playing live on the products Detail page of the Wish Android app and Wish iOS app, and is eligible to play live in Wish Clips on the Wish Android app (if selected by Wish).
• Rejected: the video has been rejected

You may also filter your videos by their current status:

If your video shows "Rejected" status, this page also surfaces to you the Reason for rejection for your information. Specifically, your video may be rejected for the following reasons:

• Video quality is low
• Video is not related to the product listing
• Rotation/orientation is incorrect (e.g., upside down)
• Video refers customers off of Wish
• Video shows a person talking and relies on sound/audio
• Video shows factory scenes instead of the product itself in use
• Video too short (less than 5 seconds)
• Video too long (more than 30 seconds)
• Contains hateful symbols
• Contains obscene and/or graphic content
• Contains nudity
• Contains non-English text
• Video is blurry (low-resolution or not enough lighting)
• Video infringes on others' Intellectual Property rights

You may click "View details" as shown in the screenshot above to learn more details about the specific reason for rejection in the popup modal that follows.

 

Best practices of videos and examples

Now you know how to upload a video to your product listings on Wish, let’s look at some best practices of videos that can bring more customer interest to your products and really bring your products to life.

1. Product categories that can benefit the most from a video

Based on our research, a video will be the most beneficial to highlighting the stories, features, and uses cases of the following product categories:

• Fashion
• Shoes
• Accessories: wallets, bags, jewelry, watches, etc.
• Make-up and beauty products
• Home goods: decor, supplies, baking equipment, etc.
• Novel gadgets
• Phone gadgets and upgrades
• Children’s toys
• Workout equipment
• Pet toys and accessories

A video will unpack these products for your customers and help them truly visualize what it would be like for them to use and benefit from your products in their daily lives.

2. Common themes to include in your video to make it stand out

The themes and strategies of your video make a difference! Take the following approaches to make your video stand out:

• Tell a story of your product via the video
• A video is essentially another channel for you to tell your brand and product stories, in addition to product images, title, description, and more.
• As such, consider your video as a way to further showcase your product in use (with its details, functions, and use cases highlighted) to help customers envision using it themselves.
• Your video is also a way for you to highlight your brand values, quality, and promises to your customers, along with any creative details of your product that your customers will love.
• Keep the video short and sweet
• Do not upload a video that’s longer than 30 second - keep things short and sweet to best attract your customers’ immediate attention.
• Make it human!
• Your goal is to make the video content feel relatable and trustworthy to your customers
• Include emotionally compelling elements - highlight joy, fulfillment, charm, humor, wonder, and more in your video to delight and inspire your customers
• Use your videos to address commonly asked questions
• Elaborate and expand on your product description, titles, or even images via a video to overcome language barriers in the written description of your products and make your products truly global.
• Showcase the product in various angles and scales to provide a 360 view of it.
• Highlight unique design features or materials of your products as well.

3. Other creative tips for your video:

• Use high-resolution videos so your products are clearly demonstrated
  • • Videos must have a minimum resolution of 480p, ideally 1080p or above so that your customers can clearly see the videos.
• Optimize lighting so your customers can clearly see the products in the videos.
  • We recommend filming in a space that has plenty of indirect natural light.
  • Avoid harsh or direct light, particularly from behind or in front of the product, as this will create a silhouette.
• Use vibrant colors and make your video stand out and fun
• Be sure that your video showcases a consistent brand voice and tone with the rest of your product listings, such as description, title, images, and more.
• Avoid text and graphic overlay or animation effects in your video - they can crowd the video and potentially confuse your customers.

4. Sample video strategies per product category:

Combining the three best practices above, here we share a few sample strategies for particular product categories:

• Home and Living: Home and living product videos are most successful when they showcase the quality and craftsmanship of the item, or show how it works. Consider showing the scale and materials.
• Bath and Beauty: Show the item in use.
• Jewelry and Accessories: Showing the item on a model can help customers see movement, scale and details of the item. For products with an interior, like bags and purses, consider including the interior and showcase and special features like pockets or special details. You can also see props to show the storage capacity of a bag.
• Clothing and Shoes: Videos of these products on a model can help customers understand how a product hangs and moves. Use close up shots to show material details, textures, and quality.
• Wedding and Party: Highlighting the details and craftsmanship are key for wedding and party products. Using lifestyle videos/photos can also be helpful, as they show how a product can come to life in a real-life setting.
• Craft Supplies: Zoom in and provide an up-close angle that highlights details, materials, and textures. You can also show these items in use, for example, if you are selling yarn, consider showing it in use with a knitting project.
• Art and Collectibles: Using a staged lifestyle image can help show the scale.
• Toys and Games: Focus on showing what makes this game fun and unique. You can show it in use, and also consider showing the pieces that are included.

5. Successful video examples:

We created the following example videos to further show you what a successful video looks like. Check them out:

Cornhole (game):

Makeup: 

Floatie: 

Organizer: 

Clothing: 

Kids chairs: 

Weights: 

Watch:

6. Video content policy:

Last but not least, to ensure that all content provided by merchants adheres to the Merchant Policies and Wish’s Terms of Services, we ask that videos be compliant with a series of content policies. Please visit this article for more information.

We hope you make the most out of our videos feature to make your products come to life! Please provide any feedback to your Account Manager about this feature as well.