To help merchants receive more impressions and sales, Wish now enables merchants to select a high-quality “clean image” of their Wish products in Merchant Platform. A high-quality “clean image” allows merchants to clearly represent their products, potentially driving more impressions and sales. We’ve created this FAQ to guide merchants through how to select a qualified “clean image”, along with some good and poor examples of “clean image”.
Why should I select a high-quality “clean image”?
We introduced the functionality for merchants to choose a high-quality “clean image” in order to help merchants derive more potential impressions and sales for their products from external sites or ad platforms. Therefore, the "clean image" you select will only be used for promotional purposes on external sites / ad platforms, and will not change or impact the product images you've already uploaded or the image order.
However, selecting a low-quality "clean image" may result in your product becoming ineligible for future impression-boosting opportunities on external sites or ad platforms.
What are some examples of high-quality “clean images”?
Merchants should consider selecting large, high-quality, high-resolution images that accurately represent the items sold. Make sure that the image is clear and easy to see; the goal is for any reasonable customer to clearly and easily discern what is being sold. If you showcase the item among other props, make sure that the item being sold stands out. As a result, select an image with solid white, gray, or other light-colored background so your product stands out.
Below are some good examples of high-quality “clean images”:
What types of images are considered poor selections of “clean images”?
In order to increase the likelihood of your “clean image” being eligible for more impressions and sales, avoid choosing the following types of images as your “clean image”, including but not limited to:
1. Avoid putting any texts on the image unless the texts are part of the products - this means no watermark, no promotional texts / logos or text overlay.
Examples:
2. Collages are also poor choices; choose images that showcase and highlight the individual item being sold.
Examples:
3. Low-resolution images are poor selections because they don’t clearly show what the product is to consumers. Always choose high-resolution, high-quality images.
Examples:
4. Avoid choosing images that make it hard for customers to discern what is being sold. You may use props for your main products, but avoid letting props stand out more than the products being sold.
Examples:
How do I select a “clean image” for my product?
Merchants are able to include a “clean image” when adding new products in Merchant Dashboard via manual upload, CSV, or API. Click here to learn more about adding products to your store.
To manually select a “clean image” when adding new products, simply navigate to the Products > Add New Product page on the Merchant Dashboard to start.
After you upload the main image and extra images in the "Images" section on this page, hover over the image that you would like to set as the "clean image" for this product, and click "Mark as Clean Image", as shown below:
Merchants can also choose an existing product image as the “clean image” using the same three methods. The “clean image” for a product can be edited before product becomes promoted. Click here to learn more about editing an existing product listing.
To select a “clean image” manually for your existing product listing, first navigate to the Products > View All Products page on your Merchant Dashboard, locate the product listing to which you’d like to add a “clean image”, click on “Actions” and select “Edit Listing”:
In the popup “Edit Product” modal that follows, navigate to the “Images” section and select a “clean image”:
Click “Update” to finish.
Once you select a "clean image", you'll be able to see a special logo on the Merchant Dashboard Products > View All Products for the corresponding product:
However, there will not be a customer-facing logo on the product listing in the Wish app or wish.com indicating that you have selected a clean image for this product.
Note that a one-time “clean image” selection from existing images is now available for promoted products. Editing a promoted product for the purpose of making a one-time selection of a “clean image” during this time will be allowed. Note that merchants are not able to upload a new “clean image” for promoted products.
To select a “clean image” via API, the following API endpoints allow you to set a clean image url for a new or existing product:
- api/v2/product/add
- New Parameter: clean_image
- Definition: optional Set a URL of the clean image of your product. The clean_image must be the same URL as the main_image or one of the extra_image(s). Products with clean image selected may receive increased impressions and sales.
- New Parameter: clean_image
- api/v2/product/update
- New Parameter: clean_image
- Definition: optional Update a product’s clean image with a Wish URL from an existing Wish main_image or Wish extra_image on the product (for example: https://contestimg.wish.com/api/webimage/5316b4c57179511704742fc1-5-original.jpg). If the clean image URL is not a Wish URL, the clean image will not be saved on the product. Products with clean image selected may receive increased impressions and sales.
- New Parameter: clean_image
API GET Product Clean Images: The following endpoints will return the clean_image previously set for a given product. If the clean_image has been set, it will return a Wish URL identical to the main_image or one of the extra_image.
Will the "Clean Image" I select automatically become my product's main image?
No. The merchant's existing product images and image order will remain the same. The "clean image" will not replace the product's main image that you have previously provided. However, the "clean image" must be selected from one of your existing images whether it be extra image, variation SKU image, or main image.
If I choose a "clean image" from one of the many SKUs of my product, how will the potential boost of sales and impressions be distributed?
The merchant's entire product has the potential to receive more sales and impressions when selecting a "clean image" from the extra image, variation SKU image, or main image of the product.
Will the product be reviewed again after I select a "clean image"?
The action of selecting a "clean image" itself does not necessarily result in the product being re-reviewed. However, the product listing is still subject to all existing Merchant Policies.
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