Listing Fees FAQs

To help you streamline your active product listings and improve listing quality, Wish is launching Listing Fees, effective January 1, 2024, UTC.

By focusing on product listing quality (over quantity), Listing Fees encourage you to remove excessive and/or low-quality listings so you can further invest in your top-selling and top-quality products. This has the potential to:

• Increase impressions of your new and/or best-selling products so that they stand out, attract buyers, and help you build better listings that grow your business.
• Improve the shopping experience for customers by easing their discovery, engaging their interests, and building their confidence in buying from you.  
• Satisfy your customers with a positive shopping experience that may result in store loyalty, positive reviews, and possibly fewer returns.
• Improve your Wish Standards metrics, as all the above may help level up your tier for a better Listing Fees position to save you money.

Please continue to check back, as we will update this article as more details are learned and Listing Fees further enhanced over the coming months.

Click on the question to be taken to that answer:

1. How do Listing Fees work?

2. What is an “active” product listing?

3. How is my Wish Standards’ tier determined for Listing Fees?

4. How are fees calculated?

5. How are fees deducted?

6. How can I view and manage my Listing Fees?

7. What defines an underperforming product, and how can a CSV file help me manage those fees?

8. How can I align my business to a lesser fee?

9. Is there an updated Merchant Policy?

10. How do Listing Fees work for a new Wish merchant?

11. Will my seasonable product listings affect my free threshold and incur listing fees?

12. Why do the numbers appear inaccurate on my Merchant Dashboard’s Listing Fees page?

13. Where can I go for help?

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1. How do Listing Fees work?

Each Wish Standards’ tier has a maximum threshold of free (active) product listings. Listing Fees are incurred when a merchant exceeds that free threshold for their assigned tier. Active product listings that exceed the maximum number of free listings incur a monthly fee. 

Wish Standards' Tier	Free Listing Threshold*	Fee Amount Per Active Product Listings Above Threshold
Platinum	2000	$0.15 USD
Gold	1000	$0.15 USD
Silver	500	$0.20 USD
Bronze	200	$0.25 USD
“At Risk” & “Unrated”	50	$0.35 USD

Your free threshold is then based on your highest Wish Standards’ tier in the last 90 days and should encompass your top products (e.g., best sellers, new products to launch, products with positive reviews, quality listing content, low return rates). 

The Listing Fees’ first monthly calculation period always starts the 1st of the month. Any fees incurred during that period (based on the maximum active listings that exceed your free threshold as per your highest Wish Standards’ tier) are stated in your account within the first few days of the following month; fee deduction then occurs at the time of your next pay cycle. See the 2024 schedule:

2024 Calculation Calendar
Calculation Period	Fees incurred*(if applicable) are stated and then deducted the following month
January 1-31	February
February 1-29	March
March 1-30	April
April 1-30	May
May 1-31	June
June 1-30	July
July 1-31	August
August 1-31	September
September 1-30	October
October 1-31	November
November 1-30	December
December 1-31	January 2025

*Time zones may impact statement days, so (for example) some merchants may see fee statements (if applicable) on the 2nd where others might see fee statements on the 1st or 3rd.

2. What is an “active” product listing?

If all of the following conditions are met at any given time within the calculation period, a product listing is considered “active” and subject to fees regardless of a transaction state (e.g., unsold, sold, refunded, canceled, etc.) 

• Merchant account is in the “active” state (i.e., not suspended, closed, or on vacation mode) and approved to sell
• Product is in the “active” state (i.e., product listing is approved and available for sale) for any destination
• Inventory number is greater than 0 for any warehouse
  • If you have 0 inventory on products that should be disabled and removed, please do so. See question 6 (below) for more on disabling and removing products from your store.
• Shipping is enabled for any destination for any warehouse

Note that a product listing is considered “active” regardless of whether it has any sales.

3. How is my Wish Standards’ tier determined for Listing Fees?

Your highest Wish Standards’ tier within the last 90 days from a fee collection day is used for calculation; this allows you time to manage your catalog should your tier change.

For example: For the January 1-31 calculation period, if you had both Silver and Gold tiers assigned in the past 90 days (November 2, 2023, to January 31, 2024), then your highest tier (Gold) is used for the January 1-31 calculation period. That means you would have a 1000 free listing threshold and incur $0.15 USD per each active product listing that exceeds 1000.

However, if you had both Gold and Silver tiers assigned in the past 90 days, yet only Silver for the duration of the January 1-31 calculation period, your highest tier would still be Gold since Listing Fees bases this on the past 90 days and not the calculation period.  

4. How are fees calculated?

The monthly fee is calculated using the maximum number of active listings a store has (that exceeds the store’s free listing threshold) for that calculation period.

The fee calculation is as follows:

(Maximum number of active products in the cycle - free threshold) * fee per listing = listing fee.

Below are examples from a single calculation period that may help explain. (Note that “active” product means they have been reviewed and approved for sale.)

Example #1

• January 3: The active product listing quantity is 100.
• January 17: 20 new, active products are listed, so the maximum number of active products is 120.
• January 26: 20 product listings are removed, but another 30 active products are listed. The maximum number of active products on this day is 130.

If no quantity on any subsequent day in this calculation period exceeds January 26, then 130 (the day with the largest value during this period) is used as the number of active products to determine whether to charge and how much to charge.

Example #2

• January 3: The active product listing quantity is 100.
• January 17: 20 new, active products are listed, so the maximum number of active products is 120.
• January 26: 30 new, active products are listed, so the maximum number of active products on this day is 150.
• January 29: 20 product listings are removed, so the maximum number of active products on this day is 130.

If in this calculation period no quantity on any subsequent day exceeds January 26, then 150 (the day with the largest value during this period) is used as the number of active products to determine whether to charge and how much to charge.

IMPORTANT:

• Since the calculation period takes the highest maximum number of listings during that month, any changes made to lower your active product listing count will be reflected in the following month.
• The system counts active products daily (there is no set/specific time).
• Product listings in review (pending approval to sell) are not considered “active”; therefore, they are not counted towards the “active” free listing threshold number. 
• Recently disabled and newly added product listings take up to a few days to reflect in your free threshold/active listings count. This is because disabling listings can take a day or so to process, while newly added products require a few days for approval to sell on Wish (as noted above).

5. How are fees deducted?

If you accrue listing fees during a calculation period, the fee is deducted the following month from your account balance. (Note: This is regardless of your account balance (zero, negative, or positive).)

More specifically, your account shows any applicable fee within the first week of every month (this is where you could see a negative account balance) then deducted (i.e., withdrawal/debit) on your next scheduled payment cycle.

So, if you are a Platinum tier that means the deduction occurs the following week. However if you are a Gold or lower tier, then you can expect the deduction to occur on the 15th of every month.

You can see real-time fee information (and whether you have any upcoming fees) by going to the Merchant Dashboard > Products > Listing Fees for your current listing fee amount, total fees, and next statement date.

6. How can I view and manage my Listing Fees?

There are a couple of ways to efficiently manage your Listing Fees.

The most effective way is via the Merchant Dashboard > Products > Listing Fees page. This offers personalized information based on your free threshold to help you assess, prepare, and manage your products listings ahead of the Listing Fee calculation period. For example you can:

• View your real-time product listing numbers against your free threshold.
• View your listing fee amount, total fees, and next fee statement date (if applicable).
• View step-by-step instructions on how to download and review underperforming products.

Note: The Listing Fees page displays local currencies based off of USD amounts, so there may be a lag between the Merchant Dashboard updating to the most current exchange rates. Please keep this in mind when reviewing potential fees.  

Also of particular use is the CSV file download feature that offers a list of your underperforming products. With the CSV file, you can quickly review and either disable or remove poor performers from your store. This data updates each week (it can take up to 24 hours for the file to run), so it is a good idea to get into the habit of regularly downloading this to see where you can clean up your listings. 

When you disable products, we strongly suggest that you follow up and remove the products. 

For steps on how to disable product listings via a CSV file, you can find steps on your Listing Fees page (scroll to "Manage underperforming products") or see the article on how to disable product listings either manually or via CSV file. (Note that it can take a few days to receive the downloadable CSV file.)

IMPORTANT: Disabling all underperforming products does not guarantee you avoid Listing Fees fees; you may need to identify and disable more listings outside of just the underperformers to ensure your store is within your free listing threshold.

7. What defines an underperforming product, and how can a CSV file help me manage those fees?

While the WSS metric “Underperforming Products” looks at the % of active products with low customer ratings and high refunds, the CSV file download of underperforming products goes deeper than that, as it includes products meeting any of this criteria:

1. Listings you created more than one year ago with no impressions
2. Listings you created more than 90 days with little/no impressions that are very similar (by image) to more successful products you are selling
3. Listings you created more than 90 days ago with some impressions but no clicks
4. Listings you created more than one year ago with no sales

Data in the CSV file of underperforming products is updated every week, and you are responsible for choosing what to disable and remove (i.e., the file will not auto-disable products on your behalf). After disabling, we strongly suggest you also permanently remove the product listings from your store.

Any removed products remain visible in the Merchant Dashboard (filter via "Removed by Wish”), but you cannot edit or enable those products.

IMPORTANT:  Disabling all underperforming products does not guarantee you will avoid Listing Fees fees; you may need to identify and disable more listings outside of just the underperformers to ensure your store is within your free listing threshold.

8. How can I align my business to a lesser fee?

What follows are some best practices that may help your store minimize listing fees while:

1. Fees lessen as your Wish Standards’ tier improves, with Platinum being the highest tier. (Learn more about leveling up tiers in the Wish Standards’ FAQs.) So it is a good idea to focus on ways to improve your Wish Standards’ metrics.

2. Review and assess your active listings on a regular basis, which can help to maintain product listing quality. This includes:

• • Writing clear and complete product descriptions

  • Assign correct categorization so customers can find your products; add category-specific attributes (this includes both required and optional attributes)

  • Posting clear, defined images; selecting “clean” images

  • Pricing products competitively

  • Uploading product videos 

4. When it is off season, disable your seasonal product listings until you are ready to list them back for sale. You can disable products one-by-one or in bulk; find step-by-step instructions for how to disable products listings.

5. Look to reduce your store’s active listings by eliminating products that are not appealing to your customers or helping your store. This allows you to focus on products that do work for your store and customers. The fastest way is via a CSV file download of your underperforming products, which allows for a quick, easy way to manage underperformers in bulk. 

To download the CSV of underperforming products:

1. 1. Go to the Merchant Dashboard > Products > View All Products
   2. Click on the “Download as CSV/XLSX” drop down (top right) and choose “CSV for underperforming products”
   3. Follow the CSV file download instructions.

Remember:

• • It can take around 24 hours for the file to be ready.
  • If you prefer to disable products manually, that is also an option.
  • After you disable products, we strongly suggest that you permanently remove the products from your store.

6. Try to enhance exposure of your product listings by creating a ProductBoost campaign or (for Silver tier and above) promote products via the Merchant Promotions Platform.

9. Is there an updated Merchant Policy?

The Merchant Policy updates in Q1 2024 to reflect new terms related to fees (view the current policy). 

The Merchant Terms of Service and Agreement was updated on January 1, along with the addition of a new Code of Conduct. 

Note that by continuing to use the Services after January 1, you have accepted the updated Terms of Service and agree to be bound by and comply with them.

Wish merchants should familiarize themselves with Wish policies and are required to adhere to the Merchant Terms of Service and Agreement (in addition to any Additional Terms and Policies as defined within the Merchant Terms of Service and Agreement). 

10. How do Listing Fees work for a new Wish merchant?

They are “Unrated” since a new merchant is given that assignment in Wish Standards until they meet the criteria to be assigned a tier. Learn more about Wish Standards' criteria and tiers.

11. Will my seasonable product listings affect my free threshold and incur listing fees?

They should not if you manage your listings, which is easy to do: Wish only counts active product listings toward your free threshold, and only active product listings that exceed your number of free threshold listings will incur fees. When it is off season for seasonal product listings, simply disable those products until you are ready to list them back for sale. You can disable products one-by-one or in bulk; find step-by-step instructions for how to disable products listings.

12. Why do the numbers appear inaccurate on my Merchant Dashboard’s Listing Fees page?

In most cases, this is because the numbers reflected on the Listing Fee page are not real-time, so you should expect a short delay for the system to process any updates to your listing data.

For example, recently disabled or newly added product listings take up to a few days to reflect in your free threshold/active listings count. This is because disabling listings can take a day or so to process, while newly added products require a few days for approval to sell on Wish.

If, however, you have not made any updates to your listings and expect there might be an issue with the system, please reach out to your Account Manager or General Support, who can escalate the matter.

13. Where can I go for help?

If you have questions about Listing Fees or your Listing Fees page in the Merchant Dashboard, please reach out to your Account Manager or contact General Support:

• Mainland China merchants: merchant-support@wish.com
• All other merchants: merchant_support@wish.com