A good product photo can help increase impressions and sales. Shoppers are hesitant to hit “add to cart” when all they have to go on is a single blurry photo. High-quality photos that accurately represent the product can excite shoppers and give them peace of mind before purchasing.
This does not mean you need to buy an expensive camera or hire a professional photographer. Any merchant with a camera or smartphone can take stellar photos that propel their product listings to the next level. Follow the tips below to learn how to optimize photos for selling on Wish.
|Note: If you have not done so yet, be sure to read our tips on how to optimize a product's main image.|
Be Sure to Frame and Focus
Make sure your product fills the majority of the frame. Customers do not want to see what your product looks like from a distance -- they want to see it up close to make out the details. Similarly, make sure the photo is clear and in focus. Blurry photos send the message that you and your products cannot be taken seriously.
Pay Attention to Lighting
For newer product photographers, shooting in natural light is probably easier. But once you get going, you may choose to invest in a lighting kit. What is important here is that the photos should look vibrant and well-lit. You do not want them too dark, but you also do not want them to look too “hot” or washed out. Most cameras or camera apps now have an “auto” mode that adjusts accordingly to make sure the lighting is just right.
Use a Tripod
A tripod helps ensure that product photos are straight and look professional. They also give you freedom of movement when changing the shot plus a sense of relief that your camera or phone is stable.
Share Multiple Angles
While a front-facing photo is great as the main image, customers want to see the product from all angles and in different scenarios. For example, if you sell clothing, you want to show it from the front and back, by itself, on a model, and in different environments/backgrounds. To accurately display your product, plan to upload at least four different photos. Let your photos answer questions customers have about the product before they have to ask them.
Adhere to Resolution and Dimensions
To keep your photos looking their best, we recommend a minimum DPI of 72, with minimum dimensions of 500 x 500 pixels. Most cameras and smartphones take much larger photos with a higher DPI than this by default. That is fine. Bigger is better when it comes to photos.
Use Original Photos
Original photos get noticed. If other merchants sell the same product and all use a single stock photo, then an original photo gives your listing an edge. It is all about attracting attention and standing out from what is already there.
Make It a Clean Image
Wish allows you to choose a high-quality “clean image” for your product in the Merchant Dashboard. This “clean image” that you select is used for potential advertising purposes on external sites and ad platforms, creating even more opportunities for increased impressions and sales. Ideally, the image shows a single product from a single angle, contains no text, and follows the rest of the tips for product photos outlined here. Be sure and follow this article up by learning about “clean images.," if you have not yet done so.