Product and price variance policies FAQ

Product Variance Policy

The Merchant Policy, "Listing Products," states that a product listing may not include different products of high variance.

If a merchant includes different products of high variance in one listing, the product will be removed and the account risks suspension.

High variance products refer to the following:

• Products that are fundamentally different from each other
• Products that require completely different product description
• Products that cannot be described by a single product title
• One product is another product’s accessory
• A customer would not expect to find the products together on the detail page

1. What are some examples of violations of the Product Variance Policy?

Example 1: A cell phone charging cable and a portable charger

Example 2: A laptop bag with handles and a laptop bag without handles

Example 3: Individual bath gel, shampoo, and scented powder (separate SKUs) that are the same scent

Example 4: Short sleeve and long sleeve t-shirts by the same manufacturer

Example 5: Dinner plates, salad plates, and soup bowls (separate SKUs) with the same pattern

Example 6: Cellphone cases for different cellphone models and/or from different manufacturers

2. What are some examples of non-violation to Product Variance Policy?

Example 1: A short-sleeve cotton T-shirt with the same design and same manufacturer that have different sizes

Example 2: A toy with the same design, functionality, material, and manufacturer that have different colors

Example 3: A bed sheet set with same material, manufacturer, model number, and thread count that have different sizes (queen, king, etc.) and colors

Example 4: A lipstick with different colors

Example 5: Cellphone cases for the same cellphone models that have different colors

Price Variance Policy

A listing should have consistent and reasonable prices for all of its variations. If a merchant lists product variations that have materially different prices not supported by the content of the product listing, the listing will be taken down and the merchant account risks suspension.

1. What are some examples of the Price Variance Policy?

Example 1 - Product A has four variations: SKU A1, SKU A2, SKU A3, SKU A4.

SKU A1 is $4.00.

SKU A2 is $15.00.

SKU A3 is $16.00.

SKU A4 is $14.00.

Since there is clearly a single variation that is far cheaper than the majority, this is considered to be a violation of our Price Variance Policy.

Therefore, Product A is in violation of the Price Variance Policy and will be removed.

Example 2 - Product B has three variations: SKU B1, SKU B2, SKU B3.

SKU B1 is $25.00

SKU B2 is $26.00.

SKU B3 is $27.00.

Since there are reasonable differences between the prices, this is not considered to be a violation of the Price Variance Policy.

As a result, Product B adheres to the Price Variance Policy and will remain on the platform.

Example 3 - Product C has 15 x 7 variations.

Only one variation has an $11 price, while all other variations are $24. 

The pricing of this listing is misleading because there are materially different prices not supported by the remaining price variations or other content within the product listing. In this case, it appears the merchant intentionally set misleading prices. Hence, Product C is in violation of the Price Variance Policy and will be removed.

Frequently Asked Questions

1. Are disabled SKUs calculated in Product and Price Variance Policy?

Disabled SKUs are not calculated in the Product and Price Variance Policy. The Product and Price Variance Policy applies to enabled SKUs only.

2. What are examples of how disabled SKUs are not calculated in the Price Variance Policy?

Example - Product D has three variations: SKU D1, SKU D2, SKU D3

SKU D1 is marked Enabled at $5.00.

SKU D2 is marked Enabled at $4.00.

SKU D3 is marked Disabled at $24.00.

Since SKU D3 is disabled, $5.00 and $4.00 are reasonable variation prices. Product D adheres to the Price Variance Policy and will remain available for sale.

However, if SKU D3 had been enabled, the $24 price point would not be a reasonable price to have within this listing as it is too different from the other price points. As such, if SKU D3 had been enabled, the product would have violated the policy and been removed.

3. What are the consequences of violating the Product or Price Variance Policies?

A product listing that violates either the Product Variance Policy or the Price Variance Policy will be removed and the account risks suspension.

4. What happens if my product has been removed due to “Price Variance Policy”?

When a product violates the Price Variance Policy, it is subject to the infraction stated within the Price Variance Policy. The product will be rejected unless a dispute process is successful. Continued violations of this policy may lead to account suspension.

To prevent a product from being at risk of violating Product or Price Variance Policies, take preventative measures to go through all products and verify the products follow these policies.

5. What if I want to sell a specific variation at a lower price?

When there is a business case to sell a certain variation product at a significantly lower price than the other variations, we recommend that you create a separate product listing for the lower-priced product.

6. Where can I read Wish’s policies on product listings?

You can learn more about Wish’s policies here.