Product price update policies: details and examples

Per the Merchant Policy "Listing Products," merchants may increase product and/or shipping prices on non-promoted products by $10 or up to 100%, whichever is greater, within a 1-week period.

Per the Merchant Policy "Product Promotion," merchants may also increase product and/or shipping prices on promoted products, within the guidelines of the policies.

Price increase restrictions for product price and shipping price are enforced independently and separately.

Non-promoted products

The one-week price restriction period begins when the first price increase is made (for example, on October 1). After this one-week restriction period ends (October 8, per this example), the next one-week restriction period will begin when the next price increase is made.

Note that merchants may increase prices whenever they wish, and for as many times as they wish during the one-week period, as long as the sum of all price increases within the one-week period does not exceed the greater of $10 or up to 100% of the original product/shipping price.

These policies aim to better support customers, the marketplace, and maintain fairness and flexibility for merchants on Wish. Merchant stores detected to have abnormal and/or unacceptable prices within listings may be subject to infractions and/or possible suspension. In addition, price increases generally may lead to decreased impressions given less competitive pricing. We strongly encourage merchants to balance between pricing updates and impression gains simultaneously.

Examples:

1. On September 1, the product price of non-promoted product A is $10. On September 4, the merchant increases the product price of non-promoted product A to $15. This is an acceptable price increase and is not in violation of the Listing Products policy.
2. On September 1, the product price of non-promoted product B is $1. On September 9, the merchant increases the price to $11. And between September 9-16, the merchant increases the price to $22. These are acceptable price increases and are not in violation of the Listing Products policy.
3. On September 1, the product price of non-promoted product C is $10. Between September 1 and September 8, the merchant attempts to increase the product price of non-promoted product C to $30. This is not an acceptable price increase, and the merchant will receive an error. This is a violation of the Listing Products policy.

Promoted products

As per the promotion policy, a promoted product’s % discount price must be the lowest price set in the past 30 calendar days.

Also per the above policy, a promoted product’s shipping price may update to within a 30% difference from the lowest price in the last 30 calendar days.

Note: Once a promotion is submitted, merchants may lower a product price and/or shipping price of an active promotion to offer users an even better deal. However, prices should not be increased as that may impact user perception, hurt conversion, and risk changing eligibility, which may open the product and promotion to rejection.

Examples

These are acceptable price increases that adhere to the Product Promotion policy:

1. On July 1, the product price of promoted product D is $10. On July 15 the merchant changes the product price to $9.50, and then again on July 20 to $8. The merchant creates a "Flash Sale" promotion for product D and requests it run the week of July 21, setting a discount of 15%, so the promotion price is $6.80. The product is eligible for promotion because the promotion discount meets the Flash Sale minimum % discount requirement and it is applied against the lowest product price ($8) in the last 30 calendar days.
2. On July 1, the shipping price of promoted product E is $10, and on July 15 the merchant changes the shipping price to $9. The merchant creates a “Flash Sale” promotion for product E and requests it run the week of July 25, with a shipping price of $10.80. This is an acceptable price change and the product is eligible for promotion because the shipping price meets the requirement of staying within 30% of the lowest shipping price ($9) in the last 30 days, with this specific case being a 20% increase ($9 + 20% = $10.80).

These are unacceptable price increases that are in violation of Product Promotion policy.

1. On July 1, the product price of promoted product F is $10. On July 15 the merchant changes the product price to $6.50, and then on July 20 the merchant changes the price to $8. The merchant creates a "Flash Sale" promotion for product F and requests it run the week of July 21, setting a discount of 15%, so the promotion price is $6.80. Since $6.80 is not the lowest price in the last 30-calendar days--instead, $6.50 (July 15) is--the product would be rejected from the promotion. This is an easy fix, though, as a merchant can simply increase the % discount to at least 19%, which would change the promotion price to $6.48, making it the lowest product price in the last 30-calendar days.
2. On July 1, the shipping price of promoted product G is $10, and on July 15 the merchant changes the shipping price to $9. The merchant creates a "Flash Sale" promotion for product G and requests it run the week of July 25, with a shipping price of $13. The product is ineligible for promotion because the shipping price does not meet the requirement of staying within 30% of the lowest shipping price ($9) in the last 30 days. In this case, a 30% increase to the original shipping price resulted in a 44% increase to the lowest shipping price ($9 + 44% = $13).