Graphic Sexual Content policy and guidelines

Wish is determined to keep the platform clean and safe to provide a positive experience for all users. Therefore, Wish strictly prohibits product listings with inappropriate content. The Graphic Sexual Content policy applies to all product listings and categories, including Sexual Wellness products. Merchants must ensure that their listings are appropriate for all audiences.

Listings found to be in violation of this policy are subject to various repercussions and/or removal without prior notice by Wish. If a merchant is found to violate this policy multiple times, the merchant may be subject to other consequences, including (but not limited to) account suspension or account termination.

What are examples of prohibited content per Wish’s Graphic Sexual Content policy?

Examples of prohibited content include (but are not limited to) the following:

Hardcore Pornography
Products or listings which promote, allude to, and/or depict sexual engagement with a minor
Listings that portray sexual acts and/or other sexually explicit content
Listings with sexually suggestive content
Listings that contain lewd, obscene, offensive, explicit, or sexually suggestive language
Realistic sexual wellness products (including sex dolls or adult toys that are lifelike and/or fleshlike)
Listings that contain nudity and/or partial nudity
Sexual wellness products where the product is not the primary focus (including censored and blurred imagery)

What are Sexual Wellness Products & Non-Sexual Wellness Products?

Sexual Wellness Products include (but are not limited to):

All adult products

Anal Plugs
Dildos
Male Masturbators
Penis Covers & Penis Extenders
Sex Dolls
Torso Masturbators
Vibrators
Bondage Gear
Fetish Wear
Condoms
Adult oriented toys and games
Sexual wellness topicals/lubes/etc.
Novelty

Non-Sexual Wellness Products include (but are not limited to):

Nude Minor in Non-Sexual Content

Diaper listings
Baby bath listings

All products with sexually suggestive material, nudity, and/or partial nudity.

Lingerie
T-shirts
Undergarments
Panty Hose, Tights, etc.
Action figures
Posters
Mouse pads

To find examples of prohibited content, please view our Graphic Sexual Content policy page.

What are examples of Sexually Explicit Content?

Examples of sexually explicit content include (but are not limited to):

Product listings that depict sexual acts and/or exposure of the human body and/or animated characters
Images and/or videos of fully or partially exposed genitalia
Images and/or videos of fully or partially exposed breasts
Images and/or videos of fully or partially exposed anal openings
Graphic depictions or images demonstrating product use

What are examples of Sexually Suggestive Content?

Examples of sexually suggestive content include (but are not limited to):

All product listings with the intent to create sexual arousal (including images with censorship or blurring of sensitive areas on the body)
Models in lingerie and/or undergarments with sexually suggestive posing (including images with censorship or blurring of sensitive areas on the body)
Erotic setups

What are some things to keep in mind when listing products that are compliant with the Graphic Sexual Content policy on Wish?

Comply with all applicable laws and restrictions.
Products or listings which promote, allude to, and/or depict sexual engagement with a minor are prohibited.
Listings must use images that clearly display the product for sale without the use of gratuitous nudity or obscenity.
Avoid graphic depictions of the product in use and/or images alluding to explicit sexual activity.
Avoid using sexually suggestive imagery (images with intent to create sexual arousal).
Avoid listing content with any form of nudity and/or partial nudity.
Avoid using language that is explicit, obscene, and/or offensive.
Use straightforward, clinical, businesslike language to describe the product and its features.
Titles and descriptions should have clear and concise statements of the product being sold.
Listing images must clearly display the product by itself. Do not include objects with the product in the listing images such as explicitly suggestive body poses and/or hand gestures.
Use images that clearly display the product for sale with a transparent or black background in the first image. Images that are blurred or censored are strictly prohibited.
Avoid listing products that mirror real-life human and/or animal genitalia in terms of flesh color and other related realistic details.