How to suggest adding a brand name to the Brand Directory?

The Brand Directory contains a list of known brands currently available for sale. If merchants are selling brands not currently included in the Brand Directory, merchants may submit a suggestion to add new brands to the directory, so that they are available for tagging going forward. Merchants can be the brand owner or a reseller of authentic branded products.

Please note that this functionality is only available to select merchants who have demonstrated that they are sellers of authentic branded products.

To learn more about tagging authentic branded products, please visit this FAQ article here.

Below are some things to consider before suggesting a new brand to be added to the Brand Directory:

• Does this brand have an active registered trademark that appears on products or packaging?

Only brands that have registered trademarks or logos that appear on products or packaging (e.g., Nike, Adidas, etc.) will be approved as additions to the Brand Directory. 

• Does this brand manufacture the corresponding products you are tagging?

Only brands that manufacture their own products will be approved as additions to the Brand Directory. Nike, for example, manufactures Nike shoes. On the other hand, Footlocker is a third-party reseller site that sells Nike products but does not manufacture them. Merchants therefore should not request to register Footlocker as a brand name for tagging Nike products. Likewise, subscription product services (e.g. StichFix, Ipsy, BarkBox, etc.) should not be suggested to be added to the Brand Directory, as these services do not manufacture the products they sell.

• Can you provide a link to the brand website or product catalog?

Most brands have websites that showcase their products. We require links to these websites for the brand you are suggesting to be added to the Brand Directory. Please do not provide links to trademark registrations or applications. We also do not accept Wish Store Links or links to other e-commerce stores (e.g., eBay, Alibaba, etc). If you have permission to do so from the brand owner or its representative, it is also recommended to upload an image of a logo that corresponds to the brand you are suggesting.

• Is this brand already included in the Brand Directory?

Please ensure the brand does not already exist in the Brand Directory before suggesting a new brand to be added.

Merchants are encouraged to suggest new brands and tag products that meet the above criteria.

How to suggest new brands to be added to the Brand Directory?

To submit a new brand suggestion, first navigate to the Brand Directory, and click “suggest a brand” on the top of the page:

Next, fill out all necessary information correctly in the popup modal that follows:

Example of a brand suggestion that may be accepted:

• Brand name: Adidas  <  Recognizable brand name
• URL to brand website: www.adidas.com  <  Legitimate url
• Does this brand have an active registered trademark that appears on products or packaging? Yes  <  Products and/or packaging are branded with registered trademark
• Brand logo: [insert brand logo]  <  if available and appropriate
• Additional information: This brand produces athletic apparel and footwear  <  Additional info provided

Example of a brand suggestion that cannot be accepted:

• Brand name: Joe’s products  <  Not a widely recognized brand
• URL to brand website: https://www.wish.com/search/store?  <  Not a legitimate brand link
• Does this brand have an active registered trademark that appears on products or packaging? No < Products and/or packaging are not branded with registered trademarks
• Brand logo: <  No logo provided
• Additional information: < No additional information provided

After clicking “Submit suggestion”, you will receive the following confirmation:

By clicking on the “Brand Suggestions” link in the popup modal above, you will be taken to the “Your Suggested Brands” page to view all new brand suggestions submitted:

In the example above, a new brand “Mars” is suggested to be added to the directory, and is currently reviewed by Wish. Therefore, the status of the suggestion is “Pending”, as seen above.

Once Wish completes the review within 3-5 business days, the status of the suggestion will change to either “Complete”, “Rejected”, or “Information required”:

As shown above, you may view Wish’s reason(s) for rejecting your suggestion. 

If more information is needed to complete your suggestion, you will see your suggestion status listed as “Information required” with further details on what information needs to be provided, as shown below.

Please note that Wish only accepts trademark registration information from the following trademark offices:

Australia	Intellectual Property Australia
Brazil	Instituto Nacional da Propriedade Industrial
Canada	Canadian Intellectual Property Office
Europe	European Union Intellectual Property Office
France	Institut national de la propriété industrielle
Germany	Deutsches Patent- und Markenamt
India	Trademark Registry
Italy	Ufficio Italiano Brevetti e Marchi
Japan	Japanese Patent/Trademark Office
Mexico	Marcas IMPI
Netherlands	Benelux Office for Intellectual Property
Singapore	Intellectual Property Office of Singapore
Spain	Oficina Española de Patentes y Marcas
Turkey	Turkish Patent and Trademark Office
United Arab Emirates	Ministry of Economy
United Kingdom	Intellectual Property Office UK
United States	United States Patent and Trademark Office

 

If you have any questions about suggesting new brand names for the Brand Directory, please reach out to your Account Manager.