Personnaliser le prix d'expédition et le nombre de jours de livraison maximum pour augmenter les conversions et les ventes

To help merchants provide more accurate shipping prices and delivery timelines, along with multiple shipping options that appeal to customers of various preferences, merchants around the globe are able to customize product-level shipping options in the Merchant Dashboard. This article walks merchants through how to set this up.

Please note that currently, all merchants based outside of Mainland China have access to the following functionality for their products in their Primary and Secondary warehouses (previously Standard and Wish Express warehouses, now renamed).

All merchants based in Mainland China can access the following functionality for their products in Secondary warehouses only.

 

Why is this beneficial to merchants?

For merchants based outside of Mainland China:

• With the newly renamed Primary and Secondary warehouse (replacing Standard and Wish Express warehouse) and merchants’ ability to set accurate shipping speeds of their products in these warehouses, you may now be able to sell relatively fast-shipping products that do not necessarily meet the Wish Express requirements and without being subject to Wish Express policies.
• You may now stock products meeting Wish Express delivery timeline requirements in both your Primary and Secondary warehouses.
• Unlike the previous “Wish Express warehouse” setup, products in your Secondary warehouses are NOT required to meet the Wish Express delivery requirements anymore.
• Products in your Primary warehouse can also qualify for the Wish Express program, based on the shipping speed that you set.

For merchants based in Mainland China:

• With the newly renamed Primary and Secondary warehouse (replacing Standard and Wish Express warehouse) and merchants’ ability to set accurate shipping speeds of their products in your Secondary warehouses, merchants with overseas inventory that does not necessarily meet the Wish Express requirements may now sell these products on Wish without being subject to Wish Express policies (Mainland China based-merchants previously were unable to do so).
  • In other words, products in your Secondary warehouse(s) no longer need to be subject to Wish Express requirements.
• You may now expand your overseas inventory operations for your Wish products without having to be subject to Wish Express requirements.
  • Simply set up Secondary warehouses, add your overseas inventory, set up shipping speeds/max delivery days (Wish Express or not, as long as it’s within 15 business days; more details below), and start selling.
• You no longer need to manually remove individual Advanced Logistics Program orders from the program if you intend to ship these orders from your overseas warehouses.
  • This way, you will stop receiving Advanced Logistics Program orders bound for the specific country for this product, since the inventory in Mainland China (i.e., in your Primary warehouse) is set to 0 or the specific Advanced Logistics Program country is disabled for your Primary warehouse.
  • Your customers will only see the max delivery days you set up in the Secondary warehouse.
  • You will receive Advanced Logistics Program orders for any product with a positive quantity of inventory in the Primary warehouse.
  • You can set the “max delivery days” and a different shipping price for inventory in your Secondary warehouse.
  • Your customers may then be able to choose from two shipping speeds + shipping prices combinations available to them.
    • For a product whose orders will be solely shipped from outside of Mainland China (i.e., no Mainland China-based inventory available for sale), simply set the inventory number of this product to 0 in your Primary warehouse or disable the Advanced Logistics Program destination country for the Primary warehouse, add a new Secondary warehouse for this destination country (if included in the Wish Express program currently), provide the correct inventory quantity of this product in your Secondary warehouse, and set up the “max delivery days” and shipping prices for the specific destination country. 
    • For a product whose orders bound for the United States and/or Finland may be shipped from both inside and outside of Mainland China (i.e., inventory available for sales in both domestic and overseas warehouses), but with different shipping speeds. You may leverage both the Primary and Secondary warehouses:

 

Setting up max delivery days for your products

In the Products > View All Products page, first locate a product of interest in one of the warehouses you have set up (Primary or Secondary warehouse for merchants based outside of Mainland China; Secondary warehouse only for merchants based in Mainland China), and then click on the link under the “Country Shipping Price” column:

Vous pouvez définir des « frais d'expédition par défaut » du produit pour l'ensemble des pays/régions de destination activés sur votre compte, mais aussi des délais et prix d'expédition personnalisés pour chaque pays/région de destination, et ce sur la même page :

As shown in the screenshot above, in the “Customize Shipping Options” section of the page, you may input a shipping price and max delivery days per destination country/region you previously set up in Shipping Settings and enabled on this page for the product. For any top-selling country/region on Wish, a silver crown icon will appear under the “Badges” column for that country/region:

The “Max delivery days” you designate here will be the maximum delivery timeline (i.e., the number of business days from order being processed to order being delivered) we show to customers regarding when they can expect your products to be delivered.

Si le nombre de jours de livraison maximum respecte les exigences de livraison Wish Express pour ce pays/cette région de destination, une camionnette orange s'affichera automatiquement dans la colonne « Badges»  qui correspond à ce pays/cette région de destination (ces produits bénéficieront du programme Wish Express et seront soumis à ses politiques) :

On the other hand, if the max delivery days provided is outside of the Wish Express delivery timeline requirements, the product will not qualify for Wish Express, but you may still sell it on Wish.

For merchants based outside of Mainland China:

• The maximum number of “max delivery days” you could set here is 45 business days (once again, applicable to products in both Primary and Secondary warehouses);
• If you do not provide “max delivery days” value here for a product in your Primary warehouse, the default delivery timeline shown to customers will be based on your historical delivery timeline.
• If you do not provide “max delivery days” value here for a product in your Secondary warehouse(s), the default delivery timeline shown to customers will be the default Wish Express required delivery timeline per destination country.

For merchants based in Mainland China:

• The maximum number of “max delivery days” merchants could set here is 15 business days (once again, applicable to products in Secondary warehouses only);
• If you do not provide “max delivery days” value here, the default delivery timeline shown to customers will be the default Wish Express required delivery timeline per destination country.

Although Wish Express requirements may not be applicable in all cases, if an order is not confirmed delivered within the max delivery days that you provide here for the specific destination country/region, you will be responsible for any customer refunds associated with the order. So please be sure to provide the accurate delivery timeline in this section. If you believe that a refund due to delayed delivery is incorrectly issued, you may submit disputes to prove the on-time delivery of the orders according to the max delivery days that you set.

 

Offering two shipping prices + shipping speeds combinations to customers

You may also offer one shipping option per product per destination country/region in each Primary or Secondary warehouse that you set up.

Merchants based outside of Mainland China do have the option to offer two shipping prices + max delivery days combinations to your customers with various preferences.

For example, for product A, you may provide US-based customers with both a faster shipping option with 5 business days as the max delivery days and $12 as the shipping price, as well as a slower shipping option with 10 business days as the max delivery days and $6 as the shipping price.

To do so, you may enable the United States for both the Primary and Secondary warehouses for the same product, and provide two different shipping options described above in the “Customize Shipping Options” section for product A in each warehouse:

Une fois la configuration effectuée, nous présenterons aux clients ces deux options d'expédition pour le produit. Ils pourront ainsi choisir de recevoir le produit rapidement en payant un prix d'expédition élevé ou plus lentement moyennant un prix d'expédition réduit. En offrant différents choix aux clients, vous pouvez améliorer votre taux de conversion et votre nombre de ventes. L'image ci-dessous montre comment ces options se présentent pour les clients dans l'appli Wish et sur wish.com :

Exemple 1 : une option d'expédition Wish Express et une option d'expédition standard

Exemple 2 : deux options d'expédition standard

For merchants based in Mainland China, although you may only set the “max delivery days” for products in the Secondary warehouse, it is still possible that your customers can choose from two shipping prices + shipping speeds combinations.

For example, for product A with overseas inventory located in your Secondary warehouse, you may provide US-based customers with a fast-shipping option with 5 business days as the max delivery days and $12 as the shipping price:

If you also have inventory of this product located in your Primary warehouse and can be drop-shipped from Mainland China, let’s assume that the shipping price set by you for drop-shipping this product directly from Mainland China to the United States is $6, and the estimated arrival time shown to customers by Wish is 10 business days (this shipping speed is estimated by Wish and cannot be set/controlled by you at the moment).

As such, we will show customers both of these shipping options for the product of interest, so they may choose to receive the product faster with a higher shipping price, or more slowly with a lower shipping price, based on their preference.

 

Setting up shipping options for subregions within certain destination countries

You may also designate different shipping options for subregions within certain destination countries. For example, for a product with the United States enabled as a destination country, click the arrow next to "United States" and proceed with inputting shipping prices and max delivery days for each subregion that appear:

Si vous fournissez un prix d'expédition et un nombre de jours de livraison maximum pour les États-Unis dans leur entièreté, sans préciser de valeur pour les sous-régions, les valeurs définies à l'échelle nationale seront automatiquement appliquées aux sous-régions.

Nous encourageons les vendeurs à définir des prix d'expédition et des nombres de jours de livraison maximums précis afin d'attirer davantage de clients présentant des préférences diverses en matière d'expédition, d'améliorer les taux de conversion et ainsi d'augmenter les ventes. Encore une fois, cette fonctionnalité n'est actuellement proposée qu'à certains vendeurs. Nous enverrons des notifications dès qu'elle concernera davantage de vendeurs.

 

Setting up “max delivery days” for products in bulk via CSV upload

You may conduct the actions noted above in bulk via CSV upload as well. First, navigate to the Products > Edit Shipping Prices For Existing Products > Product CSV File page:

Then upload a product CSV file that includes the “max delivery days” for each destination country and/or subregion you would like to ship to.

In the “Example CSV” on this page:

“US_GA TTD” is the field that represents the “max delivery days” for that product if shipped to the state of Georgia in the United States, while “FR TTD” represents the “max delivery days” of this product if shipped to France.

The “Parent Unique Id” field is required to specify which product in each row you intend to modify. The “Warehouse Name” field is optional and determines which warehouse these changes impact. If not provided, these changes will attempt to be made in the merchant’s Primary warehouse:

Frequently Asked Questions

1. What are the differences between Primary and Secondary warehouses?

Please visit this FAQ to learn more. Note that the previously named “STANDARD” warehouse in Merchant Dashboard was renamed to “PRIMARY” warehouse in January 2021. All Wish Express warehouses set up by merchants are now considered Secondary warehouses.

2. What happens to the “max delivery days” if I create a new Secondary warehouse from scratch?

When a new Secondary warehouse is created:

• All product listings from the Primary warehouse are automatically copied over to the new Secondary warehouse in Merchant Dashboard, with all inventory quantities set to 0 by default. Merchants may update this quantity for each product.
• The “max delivery days” for all destination countries that the Secondary warehouse is set to ship to is set to the default Wish Express required delivery timeline per destination country. Merchants may update this value per product per destination.
• If the inventory quantity of a product is NOT set to 0, at least one destination country/region is enabled, and shipping prices/max delivery days are set by merchants or inherit a default value based on the default Wish Express delivery timeline, the product will be available for sale in the enabled destination countries/regions.

3. How are Secondary warehouses different from Wish Express warehouses previously available to merchants?

As noted above, Secondary warehouses are now expanded to support products that both can and cannot ship within the Wish Express-required delivery timeline.

4. What happens if I set a product’s “max delivery days” to a number greater than the Wish Express-required delivery timeline?

Merchants are now able to set the “max delivery days” of a product to a number that’s greater than the Wish Express-required delivery timeline and still sell the product on Wish.

Essentially, Wish Express is now subsumed under the above functionality that allows merchants to set per-country max delivery days for each product in each warehouse.

For merchants based outside of Mainland China:

• You may do so for products in both the Primary or Secondary warehouses. 
• If a product has inventory in both your Primary and Secondary warehouses, and the max delivery days set for inventory in both warehouses are greater than Wish Express timeline for a particular destination country, then the customers in that country will NOT see a Wish Express orange truck badge on Wish app or wish.com. 
• However, if inventory in one of both of these warehouses has “max delivery days” set to be within the Wish Express timeline, customers will see the Wish Express orange truck badge when shopping for your product.
• Customers will see the estimated arrival date based on the max delivery days you set.

For merchants based in Mainland China:

• You may do so for products in the Secondary warehouses only.
• These products will NOT be shown as Wish Express to your customers in the corresponding destination countries.
• Customers will see the estimated arrival date based on the max delivery days you set.

5. Can I set “max delivery days” for my products via API?

Not at the moment. We will promptly notify merchants when API functionalities are available.

 

We encourage merchants to set up accurate shipping prices and max delivery days for their products in order to attract more customers of various shipping preferences, increase conversion rate, and ultimately, product sales.