What does "Revenue Share" mean?

When you make a sale on Wish, Wish will generally pay you a percentage of the listed product price plus the listed shipping price (combined) as provided to Wish by you. The remaining percentage retained by Wish is called the "revenue share" percentage. The revenue share is calculated per order, starting July 19, 2021 7:00PM UTC (different from previous revenue share model where revenue share was generally calculated per merchant account).

This way, Wish doesn't charge you any money or fee upfront and we only earn money when your products sell. Details on payment policy around revenue share can be found in Merchant Policy 9.2.1 - Payment Amounts.

Because revenue share percentage is calculated on an order level, this Help Center article describes how each order’s revenue share is calculated, and walks merchants through how to locate each order’s revenue share percentage in Merchant Dashboard or Merchant Plus.

Tiered Revenue Share Structure

Unless otherwise agreed upon between Wish and merchants, merchants are subject to the following tiered revenue share structure, effective July 19, 2021 7:00PM UTC:

• 5% revenue share on Wish Express orders (across all product categories) bound for non-North American destinations.
• 10% revenue share on Wish Express orders (across all product categories) bound for North American destinations.
• 10% revenue share on non-Wish Express orders (across all destinations) for Household Supplies products.
• 25% revenue share on non-Wish Express orders (across all destinations) for Sex Toys products.
• 15% revenue share on non-Wish Express orders (across all product categories except for Household Supplies or Sex Toys) shipped within the European Union (i.e., from and to the EU), ONLY if the merchant falls within one of the following groups: 
• EU domiciled
• Non-EU domiciled with an EU establishment
• 22% revenue share on all other non-Wish Express orders (across all product categories except for Household Supplies or Sex Toys) bound for EU destinations.
• 15% revenue share on non-Wish Express orders (across all product categories except for Household Supplies or Sex Toys) bound for non-EU destinations.

The above revenue share structure applies to orders released to merchants on or after July 19, 2021 7:00PM UTC.

As outlined above, an order’s revenue share percentage may therefore be calculated based on the following criteria:

• Wish Express status
• Order destination
• Order origin
• Merchants’ region of domicile or legal establishment
• Corresponding product’s category

Examples:

• A France-bound Wish Express order is released to Merchant A on July 24, 2021 UTC. This order is subject to the above tiered revenue share model, and receives 5% revenue share.
• A U.S.-bound non-Wish Express order is released to Merchant B on August 1, 2021 UTC. This order’s corresponding product category is Household Supplies. This order is subject to the above tiered revenue share model, and receives 10% revenue share.

How to find each order’s revenue share?

As revenue share percentage is calculated per order, you will now see revenue share details in the Order details page on Merchant Dashboard or Merchant Plus (along with a few other locations) and via API. For more details, please visit this Help Center article.

How to lower revenue share for your orders?

As different product categories, destination/origin regions, Wish Express status of an order, along with a merchant's region of domicile/legal establishment mean different revenue share percentages, we strongly encourage merchants to pursue the following efforts and take advantage of low revenue share for certain types of orders:

• Set up Primary and/or Secondary warehouses in close proximity to the destinations you are interested in selling into, so you may offer Wish Express shipping for more of your products.
• Set up business establishments in the regions that you are interested in selling into.
• Increase inventory for consumer packaged goods or other household items.
• Decrease inventory for sex toy products.