To help merchants better market and sell their authentic branded products, Wish requires merchants who sell authentic branded items on Wish to tag each such listing with a brand name from a directory of known brands (the Brand Directory), accessible via Products > Brand Directory on the Merchant Dashboard:
With the new tag associated with each authentic branded item, Wish merchants can better facilitate the marketing of their branded products, leading to more potential impressions and sales. In addition, such tagging system helps Wish better enforce its Merchant Policies related to counterfeit products, fostering a healthier marketplace for all merchants and customers around the globe.
This article walks merchants through how to tag their authentic branded items on Wish.
How to tag authentic branded items?
Merchants are able to manually tag each existing or new product that is an authentic branded item.
When tagging existing products, first navigate to Products > Update Existing Products > Manually on the Merchant Dashboard:
On the page that follows, locate the product in question, and select “Edit Listing” in the “Actions” dropdown menu:
Merchants will be able to tag the product with a brand name in the “Product Brand Name” field dropdown menu under the “Optional Information” section, as shown below:
Similarly for new products, first navigate to Products > Add New Products > Manually:
On the page that follows, merchants are able to tag the product with a brand in the “Product Brand” field from a dropdown menu, as shown below:
The Product Brand ID can be copied directly in the Brand Directory page (as shown below), and pasted in the CSV file here:
Merchants are able to tag their authentic branded items via API as well, specifically:
- Get a list of available brands on Wish that can be used to tag products
- A new parameter `requested_product_brand_id` is now added to “Create a Product” and “Update a Product” API requests for merchants to tag the Product Brand ID for each authentic branded item.
- The corresponding parameters `requested_product_brand_id`, `product_brand_name`, `product_brand_status` are now added to the “Create a Product”, “Retrieve a Product”, and “List all Products” responses.
- `product_brand_name` is the Product Brand Name corresponding to the Product Brand ID provided via `requested_product_brand_id`;
- `product_brand_status` is the review status of the tagging action: Pending (currently under review), Rejected (tagging not successful), and Complete (tagging approved and successful);
- The existing parameter `brand` has been deprecated (note that requests involving this deprecated parameter will not fail in the near future).
Please visit this API Documentation to learn more.
After tagging branded products, merchants’ action will be reviewed by Wish, and the associated brand tag added by merchants will either be approved or rejected after the review process, which typically takes 1-3 business days. The review status will be visible to merchants in the “Edit Product” popup modal “Product Brand Status” row on Merchant Dashboard:
The “Product Brand Status” could be:
- Pending: tagging currently under review
- Rejected: tagging not successful
- Complete: tagging approved and successful
To view all products and their "Product Brand Status" in bulk, merchants may also export their products in View All Products page and review the "Product Brand Status" column in the downloaded spreadsheet:
Lastly, as noted above in “Via API”, the “Product Brand Status” will also be communicated to merchants via the `product_brand_status` parameter, which is now added to the “Create a Product”, “Retrieve a Product”, and “List all Products” responses.
If the tagging is approved by Wish, your products will be eligible to be shown in the “Brands” tab on the Wish app or wish.com with improved visibility among Wish customers looking to purchase authentic branded items:
In addition, select merchants who use ProductBoost may create campaigns for authentic branded products to gain additional exposure via BrandBoost.
Specifically, when these select merchants create ProductBoost campaigns for their authentic branded products that have been properly tagged and approved by Wish, these products will be automatically included in BrandBoost, an initiative within ProductBoost that specifically optimizes impressions for authentic branded products. BrandBoost aims at allocating impressions in order to surface your authentic branded products to the users most likely to engage with and/or buy them.
Merchants may learn more about creating ProductBoost campaigns by visiting this FAQ article.
Please note that BrandBoost is currently only available to select merchants. We will notify merchants when it is more widely accessible to more or all merchants in the future.
Frequently Asked Questions
1. What happens if I forget to tag a product with the correct brand name?
If merchants forget to tag an authentic branded item, the corresponding product may not be featured in the “Brands” or “Outlet” tab on the Wish app or wish.com; as a result, the product may not receive the increased exposure and potential boost in impressions and/or sales.
In addition, the listing may be removed if it is suspected to be a counterfeit product.
It is therefore crucial and required to promptly tag all authentic branded items with the correct brand names from the Brand Directory. Once again, correctly and promptly tagging each branded product can help merchants better facilitate the marketing of their branded items, leading to more potential impressions and sales on Wish.
2. Can I tag a product with a related brand? For example, can I tag an iPhone case with the brand name “Apple”?
No. Merchants should not tag a product with a related brand name. The brand tag needs to be the exact brand of the actual product. In the case of the iPhone case, unless the product itself is manufactured by Apple, merchants should NOT tag the product with “Apple” as the brand name.
3. Any changes to the existing Brand Authorizations process?
No. The existing process of adding Brand Authorizations remains unchanged and optional. However, brand tagging for authentic branded items is required.
4. Can I request a new brand name to be added to the Brand Directory?
You can learn how to request new brands to be added to the Brand Directory in this FAQ here.