To help merchants provide more accurate shipping prices and delivery timeline, along with multiple shipping options that appeal to customers of various preferences, select merchants based outside of Mainland China are able to customize product-level shipping options in the Merchant Dashboard. This article walks merchants through how to set this up.
In the Products > View All Products page, first locate a product of interest in one of the warehouses you have set up, and then click on the link under the “Country Shipping Price” column:
Aside from setting a “Default Shipping Price” to ship your product to all destination countries/regions enabled for your account, you may also set up customized shipping speeds and prices per product per destination country/region on the same page:
As shown in the screenshot above, in the “Customize Shipping Options” section of the page, you may input a shipping price and max delivery days per destination country/region you previously set up in Shipping Settings and enabled on this page for the product. For any top-selling country/region on Wish, a silver crown icon will appear under the “Badges” column for that country/region:
The “Max delivery days” you designate here will be the maximum delivery timeline (i.e., the number of business days from order being processed to order being delivered) we show to customers regarding when they can expect your products to be delivered. If you do not provide a value here, the default delivery timeline shown to customers will be based on your historical delivery timeline.
If the max delivery days you provide here falls within the Wish Express delivery timeline requirements for that destination country/region, a yellow truck icon will automatically appear under the “Badges” column for that destination country/region:
Note that if an order is not confirmed delivered within the max delivery days that you provide here for the specific destination country/region, you will be responsible for any customer refunds associated with the order. So please be sure to provide the accurate delivery timeline in this section.
Also note that you may offer one shipping option per product per destination country/region in each Standard or Wish Express warehouse that you set up. You do have the option to offer multiple shipping speeds + max delivery days combinations to your customers with various preferences.
For example, for product A, you may provide US-based customers with both a faster shipping option with 5 business days as the max delivery days and $12 as the shipping price, as well as a slower shipping option with 10 business days as the max delivery days and $6 as the shipping price.
To do so, you may set up two different warehouses, add the same product A with the United States enabled in each warehouse, and provide two different shipping options described above in the “Customize Shipping Options” section for product A in each warehouse:
Once this is properly set up, we will show customers both of these shipping options for the product of interest, so they may choose to receive the product faster with a higher shipping price, or more slowly with a lower shipping price, based on their preference. Appealing to customer preferences in turn may increase customer conversion and the overall sales of your products. Below is how this will appear in Wish app and wish.com for customers:
Example 1: One Wish Express shipping option and one Standard shipping option
Example 2: Two Standard shipping options
Please note that you may also designate different shipping options for subregions within certain destination countries. For example, for a product with the United States enabled as a destination country, click the arrow next to "United States" and proceed with inputting shipping prices and max delivery days for each subregion that appear:
If you only provide a shipping price and max delivery days for the United States, and do not provide any values for these subregions, the country-wide value you provided will apply to all subregions automatically.
We encourage merchants to set up accurate shipping prices and max delivery days for their products in order to attract more customers of various shipping preferences, increase conversion rate, and ultimately, product sales. Once again, note that this feature is currently only available to select merchants based outside of Mainland China. We will promptly send out notifications as we expand this feature to more merchants.