To help merchants who may be unfamiliar or face challenges with direct selling on e-commerce sites and/or international cross-border e-commerce, we have launched the Managed Merchant Services program. The program helps merchants throughout their Wish journey, from setting up merchant accounts to creating product listings, managing inventory, and fulfilling orders.

What follows are questions and answers to offer merchants a better understanding of how the Managed Merchant Services program works.

Table of contents:

1. What are the eligibility requirements to participate in the program?
2. How do merchants join the program?
3. How does the program benefit merchants?
4. How does the Managed Merchant Services program work?
5. Does the program charge any fees?
6. What if merchants want to quit the program later?

1. What are the eligibility requirements to participate in the program?

The Managed Merchant Services program is available to Mainland China business merchants, who have companies in good standing (i.e., no infractions including violation of law or breach of trust). 

Merchants who may be unfamiliar or face challenges with direct selling on e-commerce sites and/or international cross-border e-commerce, such as direct-from-factory, wholesale, and small merchants, are strongly encouraged to participate.

Merchants who already have existing store account(s) can also sign up for the program, but they need to create a new store account. (Our Business Development team will assist merchants with account creation.) Merchants can decide how to deal with their existing store account(s) by themselves.

Note: The program is not available for individual merchants. 

We may expand to support merchants based in more countries and regions as the program grows, and will promptly notify merchants of any updates.

2. How do merchants join the program?

The Managed Merchant Services program is an invite-only program. Interested merchants can navigate to the Managed Merchant Services program homepage and complete a brief questionnaire about themselves and their businesses. 

The questionnaire will only take a few minutes:

After we receive the submission, our Business Development Team will reach out to merchants about the next steps (within a few business days). For an idea of what the process looks like, see Question 4.

3. How does the program benefit merchants?

The program was designed for merchants who may be unfamiliar or face challenges with direct selling on e-commerce sites and/or international cross-border e-commerce, especially for direct-from-factory, wholesale, and small merchants. 

It is intended to help merchants: 

• Operate a global store
• Expand global market reach
• Build trusted relationship

4. How does the Managed Merchant Services program work?

After merchants join the Managed Merchant Services program (see Question 2), they are helped throughout the Wish journey, which looks like this:

1. Create and verify stores on the Merchant Dashboard and receive Approval/Rejection for stores
• Merchants may contact our Business Development team for any questions about the verification, how to apply, or any other relevant concerns.
2. Provide product information
3. Select products and send samples for testing
• Our Business Development team will assist merchants with product selection and provide data support on product trends.
• In the future, the program may offer third-party institutions to help merchants control their product quality.
4. Add product listings
• Our Business Development team will help merchants with content creation, and optimization (text, images, video).
5. Deliver inventory to the Hangzhou Uni-Inventory warehouse
• The Hangzhou Uni-Inventory warehouse offers a free storage period (90 calendar days).
6. Promote products via promotions and/or ProductBoost campaigns as needed
• Our Business Development team will assist and provide suggestions on creating promotions and/or ProductBoost campaigns.
• In the future, merchants may receive additional support via Wish’s own marketing outreach such as in-app banner ads and/or extra ProductBoost credits.
7. Receive and fulfill orders
• The Hangzhou Uni-Inventory warehouse takes care of order fulfillment including picking, packing, and shipping upon merchants’ requests.
8. Receive payments for eligible orders

5. Does the program charge any fees?

The first three months after merchants join the program is the trial period, and we do not charge service fees for the program during the trial period. Towards the end of the trial, Business Developers will reach out to discuss how/if to proceed. After the trial, if a merchant chooses to continue with Managed Merchant Services, we will charge fees according to the services provided. See below for details:

Note: Fees are subject to change. To learn more about the pricing, please contact the Business Development managers.

6. What if merchants want to quit the program later?

Please contact the Business Development managers, if merchants would like to quit the program. After all existing orders in their store are fulfilled, their Business Development managers will assist them with the exit process. If merchants would like to retrieve their existing inventory in the Hangzhou Uni-Inventory warehouse, please contact the Business Development managers and they can help coordinate the next steps.

After they quit the program, merchants will still own their stores and can choose to continue to run stores by themselves or close their stores.