What is ProductBoost?
ProductBoost is Wish's native advertising tool for merchants. ProductBoost promotes your best products. Combined with Wish's state of the art optimization algorithm, ProductBoost increases the exposure of your products and gets them in front of the customers who are most likely to buy them.
Merchants can create multiple campaigns with multiple products over different periods of time. Boosted products move higher up within the product rankings if they are relevant to Wish customers. High quality and engaging listings are eligible for even more impressions during the campaign period.
The system uses a machine learning algorithm to determine the best places to show the participating products. ProductBoost also optimizes the cost of impressions for your campaigns and promotes your best products.
Why should I use ProductBoost?
You can use ProductBoost to reach more people and increase sales. If you’ve uploaded products to Wish and have not seen the sales you expect, you should pick your best products and promote them using ProductBoost.
This can help get your new products discovered faster and get your best-selling products in front of more customers faster and more efficiently.
What should I expect from using ProductBoost?
You should expect increased product sales and traffic.
Based on a controlled experiment, in which we were able to identify the true causal lift for merchants who were given access to ProductBoost, we saw that ProductBoost drove a 39% increase in sales. And for every dollar a merchant spent on ProductBoost, they increased sales by more than $7.50, and as much as $11.00 during the best week.
Where will my products be shown?
Your ProductBoost products may be shown on the Wish app and website, in the search results, in the related tab, and on other placements. ProductBoost enables products to show up higher in search results than they would otherwise be shown without ProductBoost. Your ProductBoost products will only be shown in the countries to which your store ships.
Is there a training period for products being boosted through ProductBoost for the first time?
Yes. For products newly boosted through ProductBoost, our system will automatically go through a training period to learn about your products and determine optimal placement of the products to maximize impressions.
We strongly recommend that merchants put newly boosted products in a ProductBoost campaign for at least 28 days so our system can learn where to best place your product. During this training period, your ProductBoost campaign is still active, your product is still being impression boosted via the ProductBoost campaign, and your product may still receive impressions. After this training period is complete, our system will consistently place your boosted product in front of customers most likely to purchase it.
How do I tell when a product that I’m looking at is a ProductBoost product?
ProductBoost products are designated by the word “ad” on the impression.
Can I set a budget for my campaign?
Yes, you can set a budget when you create your campaign. The campaign spending is never greater than your budget. It's free to join ProductBoost and you only have to pay for impressions delivered. You determine how much you spend on ProductBoost.
Can I make changes to my products during the campaign?
Once a campaign starts running, you can make the following changes including:
- Extend campaign end date.
- Change the optional keywords associated with the product in the campaign.
- Increase budget.
All other attributes of the campaign cannot be changed once the campaign is scheduled to start, or already started.
How do I track the product performance from the campaigns?
After the scheduled campaign ends, select "List Campaigns" from the ProductBoost tab. Then, click on the completed campaign ID to be redirected to the specific campaign page. There, you'll see product impressions, sales, and GMV during the campaign.
How can I get support if I have other questions/issues/feedback?
You can contact us through one of the following:
Email us at email@example.com.
Send us a WeChat message after binding your WeChat account with us.
Contact your account manager if applicable.
Want to learn more? Visit our ProductBoost Best Practice for more tips on how to optimize your campaigns.
For more details on paying for ProductBoost, please refer to our payment FAQs.