1. How do merchants pay for ProductBoost?
Merchants pay for ProductBoost campaigns with positive balances in any of the following sources of funding:
If there is an insufficient budget, a merchant can "Recharge Balance" on ProductBoost Wallet.
2. What fees are incurred for ProductBoost?
When a merchant sets a ProductBoost campaign live, it incurs a cost-per-click (CPC) charge. The CPC charge is based on a merchant's budget and how many user clicks the campaign receives. The charge is deducted from the regular merchant payment cycle.
Note: ProductBoost also supports local currencies. See the Help Center section, "Local Currency Feature," for detail on all local currencies supported by Wish.
3. What is the maximum amount a merchant can spend on ProductBoost?
When creating a new campaign, merchants can see the "Maximum budget available" for the campaign. The campaign budget cannot be set higher than the maximum budget available. (To increase the budget, please "Recharge Balance" on ProductBoost Wallet.)
4. Where can merchants see a list of ProductBoost charges?
View charges for ProductBoost campaigns via Merchant Dashboard > Advertising > ProductBoost > View All Campaigns and choose the Invoice tab.
5. How are merchants charged for their ProductBoost spend?
The cost-per-click (CPC) charge model is based on a merchant's budget and how many users click on the ProductBoost campaign products. These charges are deducted from a merchant's balance every Monday.
A merchant's ProductBoost balance must have a sufficient budget for new campaigns to be created. To increase the budget, merchants can "Recharge Balance" on ProductBoost Wallet.
Note: In order to help merchants optimize the exposure of new products, ProductBoost campaigns may be subject to a minimum Total Spend if the campaign includes products that are new to ProductBoost campaigns.
More details about the minimum Total Spend are available during campaign creation in the Merchant Dashboard (merchant.wish.com).
6. When the budget is only partially spent on a campaign, the remaining amount is held for a period of time. When will the holding amount be released?
Each time a merchant creates a new ProductBoost campaign, they also set a budget for that campaign, which must be supported by sufficient funds in the merchant's account balance. Wish withholds that set budget amount from the merchant's account balance, and when the campaign begins, charges are deducted weekly. When the campaign ends, any unused budget amounts are held until all charges have been deducted; at that point, the unused budget is released back to the merchant's account balance.
7. What happens if I don’t have a positive account balance after running ProductBoost?
ProductBoost deducts charges from a merchant's account once it has a positive total balance with Wish.
8. What is Bonus Budget?
Bonus Budget is a limited-time promotion available to all merchants, at no additional cost to the merchants.
Specifically, all merchants creating or auto-renewing ProductBoost campaigns scheduled to start between January 19, 2023, 12:00 AM, UTC and February 19, 2023, 12:00 PM, UTC qualify for this round of Bonus Budget promotion. (Note that campaigns scheduled to start or auto-renew after February 19, 2023, 12:00 PM, UTC will not qualify for this round of Bonus Budget promotion.)
This round of Bonus Budget promotion will apply a bonus budget amount of 20% of the campaign’s original budget to the total budget, at no additional cost to merchants. The amount of the bonus budget spent during the campaign will be proportional to the total actual spend of the campaign (see below for an example).
Bonus Budget Spend Example:
A merchant sets a budget of $100 for a ProductBoost campaign. Bonus Budget applies a bonus amount of 20% of the campaign’s original budget to the total budget, so a bonus of $20 is added to the original $100 budget. After clicking “Save campaign,” merchants have a total budget of $120 to spend on the campaign. The campaign runs and results in $90 of the total budget spent. The Bonus Budget that was initially added to the original budget is spent to proportionally match the now lowered total budget spend. To calculate the final used Bonus Budget, we use the following formula:
Total Budget Spend * (Bonus Budget / Total Budget) = Final Used Bonus Budget
For the above example, this would be:
90 * (20/120) = 15
The final used Bonus Budget amount is $15. The Merchant is only charged $75 (total budget spend of $90 minus the Bonus Budget spend of $15)
Bonus Budget automatically applies when a newly-created or auto-renewed ProductBoost campaign starts between January 19, 2023, 12:00 AM, UTC and February 19, 2023, 12:00 PM, UTC. No additional action is necessary to apply Bonus Budget.
After this round of Bonus Budget promotion ends on February 19, 2023, 12:00PM, UTC, merchants can continue to leverage ProductBoost to help increase sales of existing products, kickstart sales of new products, and encourage user engagement.