The information in this article is specific to Wish merchants based in and/or shipping from anywhere outside of Mainland China. Merchants based in Mainland China should refer to “Flat Rate Shipping FAQs (Mainland Chinese Merchants)”
Click on the question to be taken to the answer:
1. What is flat rate shipping?
On the Wish platform, flat rate shipping is where customers pay a fixed shipping fee on eligible orders. Eligible orders must total a value greater than the flat rate shipping threshold, which varies per destination. For example, the threshold for orders shipping to the United States is $10.00 USD and the flat rate shipping fee is $2.99 USD. (See the shipping fees per destination.)
2. How does flat rate shipping work?
As noted in the previous answer, a single order must total a minimum threshold amount and the order must be bound for any of the following destinations:
Australia, Austria, Belgium, Brazil, Canada, Czech Republic, Denmark, France, Germany, Great Britain, Italy, Japan, Mexico, New Zealand, the Netherlands, Norway, Puerto Rico, Spain, Sweden, Switzerland, and the United States.
Note: Flat rate shipping products marked for other shipping options, such as Express Shipping, display to the customer all of the shipping options available to them.
3. Does flat rate shipping cost me anything?
No, there is no additional cost to you.
4. How is flat rate shipping better/different than free shipping?
- It simplifies shipping fees for customers. Since flat rate shipping applies to most products, customers know when they shop Wish that they can purchase as much as they want (over the flat rate shipping threshold) and only pay one low shipping fee.
- Everything above the flat rate threshold is essentially “free shipping” because once customers meet the threshold and pay the fixed shipping fee, they do not pay any additional shipping costs.
- It motivates customers to add to their shopping carts now that they pay just one low shipping cost.
- It benefits your store, which has been proven: Flat rate shipping launched for select merchants earlier this year, and results showed an increase in the number of orders per transaction as well as an increase in the average transaction value.
- It allows you to be more competitive: As noted above, products offering flat rate shipping appeal to customers and merchants are using it now; without flat rate shipping, products are at a greater disadvantage.
5. How does flat rate shipping benefit my store?
As noted above, flat rate shipping incentivizes customers to increase the number of items in their carts and potentially purchase more with each shopping transaction, ultimately driving more sales for your store while offering them bigger savings.
Lower transaction prices and a better shopping experience has resulted in strong sales gains and happier shoppers; happy shoppers may lead to better customer reviews, an improved store reputation, and/or repeat customers, potentially impacting a merchant’s Wish Standards’ tier (and the higher the tier, the better the merchant benefits).
Finally, flat rate shipping does not change margins for you, so there is no economic impact for all of these possible benefits.
6. What is the flat rate shipping fee per destination?
Flat rate shipping fees vary by destination and are based on where the order ships to (see the list below, which is as of May 2023). These shipping fees include value-added tax (VAT) in countries where this applies, which is automatically added on top of prices that you set. (For more information about VAT, please review the Merchant Tax Policy.)
Flat Rate Shipping Fees by Country
Customer Shipping Fee by Destination (might include VAT)
7. What do customers see when shopping for eligible flat rate shipping products?
See how flat rate shipping is displayed to customers throughout their Wish shopping experience.
8. How does a merchant enroll in flat rate shipping?
There is no need! Products are automatically enabled for flat rate shipping, so you do not have to do anything.
9. How are cancellations and returns handled with flat rate shipping orders?
If a customer cancels a product from a flat rate shipping transaction, the entire transaction is canceled (including non-flat rate eligible products).
Reminder: Customer cancellations do not impact Wish Standards.
The flat rate shipping fee is evenly distributed across all products in a transaction.
Customers are refunded the product price + the distributed flat rate shipping fee amount
For example, a customer buys 10 eligible products, so each has a shipping fee of $0.299 USD. If they are refunded for five of those products, they receive $1.495 USD in shipping.
10. How does flat rate shipping impact products with other shipping options?
If products are enrolled in flat rate shipping but marked for other shipping options, such as Express Shipping, customers see all shipping options available to them.
For example: If an item is Express only, the shipping is the same price as shipping flat rate (or “standard”) shipping. If the item has both standard and Express, the product has one shipping option (standard) that costs the flat rate shipping fee, and the Wish Express price varies.
11. Do we need to use different shipping labels?
No, there is not anything you need to do differently nor any action to take.
12. Will my product price and shipping price be updated in the Merchant Dashboard for me?
Yes, so there is nothing you need to do. You should continue to set prices when uploading products to the platform; customers see a slightly higher product price from what you set, as the price is rebalanced to offset shipping. (Wish may adjust prices to optimize for fluctuations in variable factors (e.g., flat rate shipping); these are not adjustments that have a direct, monetary impact for Wish.)
Note: Your invoicing remains the same as does commission structure, which uses merchant-provided product price (see commission structure examples).
13. What if I only want a subset of my assortment enabled for flat rate shipping?
One of the benefits of flat rate shipping is the simplicity and transparency for your customers in that they know when they check out of their shopping cart, shipping is a low fixed fee, and only setting a subset of an assortment would defy that purpose. This is why we have enabled most every product on Wish for flat rate shipping. Please see the question above to better understand the benefits.
14. What is the better strategy: Flat rate shipping or changing prices to make my products free shipping? Is there data available that can tell me?
Data from testing flat rate shipping has proven an increase in the number of orders per transaction as well as an increase in the average transaction value. And while both flat rate shipping and free shipping are an economic incentive for your customers, what makes flat rate shipping different is that it applies to most products whereas free shipping only applies to some products. By establishing a single, consistent, and low shipping price across the platform, you can offer customers simplicity and transparency.
There is not a free shipping vs. flat rate shipping comparison report; however, in a few months you should have enough data to assess flat rate shipping to compare previous free shipping orders and transaction value.
15. What if a customer’s order total does not qualify for flat rate shipping. How does shipping work then?
In the case of orders that do not qualify for flat rate shipping, then each item costs the flat rate shipping fee. For example: If a customer has two products in their shopping cart totaling $8.99 USD, then the order is not eligible for flat rate shipping. To ship to the U.S., each product then costs $2.99 USD to ship for a total shipping cost of $5.98 USD.