As part of Wish’s long-term commitment to helping our merchants succeed, it is essential that we foster growth in markets where we are best positioned to help merchants thrive. As we aim to cultivate merchant success within key markets, it is necessary to shift focus away from markets where we believe the return on both merchant and Wish effort is suboptimal. With these objectives in mind, we have identified 61 destination countries/regions to focus on and 79 destination countries/regions to exit as we enter the new year.
As a result, effective March 1, 2022 UTC, merchants will no longer be able to sell into 79 destination countries/regions, as Wish will no longer support purchases from users in these areas. The 79 destination countries/regions are as follows:
- Algeria
- Anguilla
- Antigua and Barbuda
- Armenia
- Aruba
- Azerbaijan
- Bahamas
- Bahrain
- Bangladesh
- Barbados
- Belize
- Bermuda
- Bhutan
- Bolivia
- Botswana
- British Virgin Islands
- Cambodia
- Cayman Islands
- Cyprus
- Dominica
- Dominican Republic
- Ecuador
- Egypt
- El Salvador
- Fiji
- Gabon
- Georgia
- Ghana
- Grenada
- Guatemala
- Guyana
- Honduras
- India
- Indonesia
- Jamaica
- Jordan
- Kazakhstan
- Kenya
- Kuwait
- Kyrgyzstan
- Malaysia
- Maldives
- Mauritius
- Mongolia
- Montserrat
- Morocco
- Myanmar
- Namibia
- Nepal
- Nicaragua
- Nigeria
- Niue
- Oman
- Pakistan
- Panama
- Paraguay
- Philippines
- Qatar
- Reunion
- Russia
- Saint Helena, Ascension and Tristan da Cunha
- Saint Lucia
- Saudi Arabia
- Seychelles
- Sri Lanka
- Suriname
- Swaziland
- Taiwan
- Thailand
- Tonga
- Trinidad and Tobago
- Tunisia
- Turkey
- United Arab Emirates
- Uruguay
- Uzbekistan
- Venezuela
- Vietnam
- Zambia
Please note that merchants are not required to take any actions as a result of this change. However, until March 1, 2022 UTC, users in the above-listed 79 destination countries/regions may continue to make purchases on Wish, and merchants will be expected to fulfill these orders as required by Wish Merchant Policy and Wish Merchant Terms of Service. Merchants may still receive orders to fulfill within these 79 destination countries/regions on March 1, 2022 UTC, depending on the location/timezone of the user that placed the order. If merchants do not wish to receive orders from users within these countries/regions ahead of March 1, 2022 UTC, merchants may disable shipping to these destinations in the Merchant Dashboard or via API.
Additionally, effective March 1, 2022 UTC, the Confirmed Delivery Policy will no longer be enforced in Indonesia, Malaysia, Russia, or Saudi Arabia.
Merchants are strongly encouraged to continue selling into the 61 destination countries/regions still supported by Wish starting March 1, 2022 UTC:
- Albania
- Andorra
- Argentina
- Australia
- Austria
- Belgium
- Bosnia and Herzegovina
- Brazil
- Bulgaria
- Canada
- Chile
- Colombia
- Costa Rica
- Croatia
- Czech Republic
- Denmark
- Estonia
- Finland
- France
- Germany
- Gibraltar
- Greece
- Hungary
- Iceland
- Ireland
- Israel
- Italy
- Japan
- Jersey
- Latvia
- Liechtenstein
- Lithuania
- Luxembourg
- Macedonia
- Malta
- Mexico
- Moldova
- Monaco
- Montenegro
- Netherlands
- New Zealand
- Norway
- Peru
- Poland
- Portugal
- Puerto Rico
- Romania
- San Marino
- Serbia
- Singapore
- Slovakia
- Slovenia
- South Africa
- South Korea
- Spain
- Sweden
- Switzerland
- U.S. Virgin Islands
- Ukraine
- United Kingdom (Great Britain)
- United States of America
Overall, our decision to focus on the above-listed 61 key markets will help increase the efficiency of Wish’s efforts in marketing, logistics, payments, and other areas, ultimately allowing Wish to better support and help enable merchant success in these key markets. In realigning our focus, Wish is strengthening our dedication to increasing the quality and health of the Wish ecosystem for both merchants and users.
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